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Trainer Talks: iFit’s Paulo Barreto Blends Intensity & Empathy
Paulo Barreto fuses fitness with life lessons, teaching the art of resilience and the power of consistency Paulo Barreto embodies a unique style of compassion and tenacity. Specializing in high-intensity interval training (HIIT), bodyweight mechanics and kettlebell exercises, the iFit trainer brings a unique blend of rigor and support to his coaching style. Often described… The post Trainer Talks: iFit’s Paulo Barreto Blends Intensity & Empathy appeared first on Athletech News.
CycleBar Celebrates Heart Month With All-New Strength Class
Xponential Fitness brands CycleBar and Pure Barre are also honoring American Heart Month with heart-health initiatives Two leading Xponential Fitness brands, CycleBar and Pure Barre, are honoring American Heart Month this February with a new strength-based class format offered by the indoor cycling brand and joint heart-health initiatives. Both Pure Barre and CycleBar were recently… The post CycleBar Celebrates Heart Month With All-New Strength Class appeared first on Athletech News.
Xplor Acquires Membr, Expanding Gym Software Biz
With Membr in the fold, Xplor plans to accelerate the development of Xplor Gym, its software solution for gyms and health clubs Xplor Technologies is expanding its software push into the big-box gym and health club space. The global supplier of tech-based tools, embedded payments and commerce-accelerating programs for everyday businesses has acquired Membr, a… The post Xplor Acquires Membr, Expanding Gym Software Biz appeared first on Athletech News.
Peloton Stock Drops as CEO Laments Failed College Strategy
The fitness company’s rebrand isn’t yet going according to plan; a bike deal with the University of Michigan won’t be replicated with other schools Peloton’s comeback story is beginning to look more like a tome in its adventures of successfully pivoting to a less hardware-centric model. Shares of the connected fitness company dropped around 23%… The post Peloton Stock Drops as CEO Laments Failed College Strategy appeared first on Athletech News.
Fitness Enthusiasts Prize Longevity Over Looks, Life Time Finds
The demand for weight loss drugs may be at an all-time high, but working out for wellness has taken precedence Life Time has issued intriguing findings, the results of a 2024 fitness survey examining consumers’ current mood and approach to fitness and well-being. Compiling the responses of nearly 3,000 survey participants, the luxury fitness and… The post Fitness Enthusiasts Prize Longevity Over Looks, Life Time Finds appeared first on Athletech News.
Orangetheory’s ‘Exceptional’ Take on Building a Global Franchise
Here’s why Orangetheory Fitness enjoys widespread appeal from members and franchisees alike Orangetheory Fitness has experienced robust growth right along with the fitness industry at large. Today, the company has more than 1,500 locations in 24 countries all while staying true to the science-based approach that put it on the map. Rich Armstrong, chief development… The post Orangetheory’s ‘Exceptional’ Take on Building a Global Franchise appeared first on Athletech News.
Fitness Brands Make Their Mark on Franchise 500 List
Crunch Fitness was crowned the ultimate fitness franchise of 2024 by “Entrepreneur,” but many brands earned a spot in the annual ranking As fitness and wellness continue to rack up consumer interest and spending, several franchises have made Entrepreneur’s 2024 Franchise 500 Ranking list, with Crunch Fitness taking the top spot among fitness brands and… The post Fitness Brands Make Their Mark on Franchise 500 List appeared first on Athletech News.
CEO Corner: iFIT’s Kevin Duffy on the ‘World’s Most Effective’ Fitness Platform
Duffy and the iFIT team are leaning into AI, digital content and hardware integrations to build the ultimate fitness experience A longtime audio industry executive, Kevin Duffy joined health and fitness company iFIT a little over a year ago with some lofty ambitions. “Our vision is to create the world’s most effective fitness platform,” Duffy,… The post CEO Corner: iFIT’s Kevin Duffy on the ‘World’s Most Effective’ Fitness Platform appeared first on Athletech News.
Product of the Week: Tracksmith Makes Gear for Serious Runners
Is Tracksmith destined to become the next big activewear brand for runners? All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Tracksmith was founded in 2014 in Wellesley, Massachusetts, by Matt Taylor, who wanted to create a… The post Product of the Week: Tracksmith Makes Gear for Serious Runners appeared first on Athletech News.
Pvolve Adds Senior Execs as Franchise Growth Continues
Stacey Heald and former Oura exec Alexis McDowel join the rapidly expanding functional fitness brand Pvolve is expanding its leadership team, welcoming Stacey Heald as its new chief operating officer of franchise development and Alexis McDowel, a former Oura executive, as its first global vice president of communications. The news comes on the heels of… The post Pvolve Adds Senior Execs as Franchise Growth Continues appeared first on Athletech News.
Self Esteem Brands Shares 5 Keys to Franchise Success
Anytime Fitness’ parent company offers advice for prospective franchisees looking to build a thriving gym or studio Self Esteem Brands’ portfolio spans a wide range of fitness and wellness concepts, which include Anytime Fitness, Basecamp Fitness, The Bar Method and Waxing the City. The company attributes its continued success to the hard work of its… The post Self Esteem Brands Shares 5 Keys to Franchise Success appeared first on Athletech News.
Arkansas’ 10 Fitness Plots National Franchise Expansion
The gym chain touts low royalty fees and features the ability to have non–staffed operating hours, reducing labor costs Little Rock, Arkansas-based gym chain 10 Fitness is going national as it seeks fitness franchise partners to expand beyond its thirteen clubs in its home state and Springfield, Missouri. The fitness club offers franchisees flexible operating… The post Arkansas’ 10 Fitness Plots National Franchise Expansion appeared first on Athletech News.
Wodify Brings True Zero-Cost Software to Gyms & Studios
Wodify gives out the seeds needed to grow a successful health and wellness business for no extra cost Piloting a fitness business without a Wodify is like flying an airplane minus the wings. Wodify, a leading developer of fitness management software tools, isn’t gatekeeping their tactics for a proper takeoff either. The Philadelphia-based company recently… The post Wodify Brings True Zero-Cost Software to Gyms & Studios appeared first on Athletech News.
Wellness Real Estate Is Booming – And Just Getting Started
The wellness real estate market is projected to hit a staggering $887.5 billion by 2027, according to The Global Wellness Summit The home stands as the epicenter of the wellness real estate market, which is poised to emerge as the number one growth leader across the entire wellness sector with a projected expansion to $887.5… The post Wellness Real Estate Is Booming – And Just Getting Started appeared first on Athletech News.
Planet Fitness Launches Media Network for Advertisers
The popular fitness franchisor is looking to bring advertisers directly to its 18.5 million members, including many Gen Z-ers Planet Fitness is stepping up its advertising game. The “Judgment Free” gym franchise announced the launch of its PF Media Network. The project will operate as a multi-channel advertising solution, linking advertisers to Planet Fitness members… The post Planet Fitness Launches Media Network for Advertisers appeared first on Athletech News.
Tom Brady’s TB12, Nobull Merge To Form Nutrition & Apparel Giant
The NFL legend joins Mike Repole, who bought Nobull last summer and has a history of partnering with Hall of Fame athletes The most decorated football player of all time is going deep once again, this time in health and wellness. Tom Brady, seven-time Super Bowl Champion and the NFL’s all-time passing leader, is merging… The post Tom Brady’s TB12, Nobull Merge To Form Nutrition & Apparel Giant appeared first on Athletech News.
How This Personal Trainer Mastered the Art of Fitness Franchising
Scott Tobin’s strategic approach to growing Burn Boot Camp combines his personal training expertise with acquired business acumen Eighteen years ago, when Scott Tobin embarked on his fitness journey as a personal trainer, he was fueled by a fiery passion to transform lives through health and wellness. Little did he know, he would help catalyze… The post How This Personal Trainer Mastered the Art of Fitness Franchising appeared first on Athletech News.
Gympass Hits 2.6M Subscribers as Corporate Wellness Demand Grows
The corporate wellness platform says it’s seeing increased interest in habit-tracking apps, personal wellness coaches and virtual trainers Gympass reached a staggering 2.6 million subscribers in the month of January, when many consumers typically turn towards wellness and fitness initiatives, and over 400 million cumulative employee check-ins across its partner network. The corporate wellness platform… The post Gympass Hits 2.6M Subscribers as Corporate Wellness Demand Grows appeared first on Athletech News.
These 7 Trends Are Shaping the $1.8T Wellness Market
There’s a strong desire for more longevity, gut health and holistic sleep solutions, according to McKinsey’s Future of Wellness survey Wellness is on everyone’s mind, and while related products and services seem to be abundant, some consumers are feeling unsatisfied in specific categories, presenting an enormous opportunity for businesses. Between technological developments, product innovation and… The post These 7 Trends Are Shaping the $1.8T Wellness Market appeared first on Athletech News.
Life Time Extends Hoka Deal, Expands in Colorado
The apparel and footwear brand will host pop-up shops and experiences at select Life Time clubs and events this year Luxury lifestyle and fitness operator Life Time, which is gearing up for its seventh location in Colorado amid other recent expansion moves, is expanding its multi-year relationship with performance footwear and apparel brand Hoka, crowning… The post Life Time Extends Hoka Deal, Expands in Colorado appeared first on Athletech News.
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