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Disruptive Fitness Brand Legacy To Open Flagship Studio in Miami
The brainchild of Manning Sumner, who has trained the likes of Kevin Durant and James Harden, Legacy offers an innovative take on traditional group fitness With a distinct ‘private training within a group class’ model that ups the ante on community building as well as results, boutique fitness brand Legacy will open its seventh Legacy… The post Disruptive Fitness Brand Legacy To Open Flagship Studio in Miami appeared first on Athletech News.
Chamelo Enters Active Eyewear With Workout-Focused Sunglasses
Backed by former NBA star Stephon Marbury, Chamelo is innovating in the sunglasses space with a fitness-focused pair that offers customizable tints and integrated audio Chamelo Eyewear has officially launched, unveiling a line of smart eyewear equipped with proprietary color-changing lenses, including a workout-focused pair. The company’s lens technology allows wearers to instantly adapt their… The post Chamelo Enters Active Eyewear With Workout-Focused Sunglasses appeared first on Athletech News.
SoulCycle Celebrates Community at First-Ever Wellness Weekend in the Hamptons
The Wellness Weekend was a holistic health playground, pairing SoulCycle’s cult-favorite indoor cycling workout with next-gen recovery experiences SoulCycle hosted its inaugural Wellness Weekend at its Bridgehampton Barn studio, an event that celebrated the cult-favorite indoor cycling brand’s longtime presence in the Hamptons and included a lineup of health and beauty partners including Allyoos, Ject,… The post SoulCycle Celebrates Community at First-Ever Wellness Weekend in the Hamptons appeared first on Athletech News.
Concept2 Is More Than Just a Rowing Brand, It’s a Cardio Powerhouse
Concept2 continues to facilitate cardio to the masses in creative and engaging formats that make it an industry leader Concept2 may be best known for rowing, but the brand knows no boundaries when it comes to cardio. The fitness manufacturer’s RowErgs, SkiErgs and BikeErgs combine to offer a unique, highly effective and engaging take on… The post Concept2 Is More Than Just a Rowing Brand, It’s a Cardio Powerhouse appeared first on Athletech News.
The Best Wellness Snacks for Summer
Looking for the perfect summer snack that won’t leave you feeling like you’re falling short of your wellness goals? We rounded up everything from extra-hydrating beverages to low-sugar candy to high-fiber protein bars All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we… The post The Best Wellness Snacks for Summer appeared first on Athletech News.
Foodsmart Lands $200M for Telenutrition Approach to Healthy Eating
Foodsmart is one of several emerging players who’ve secured funding for platforms that offer Americans affordable access to registered dietitians Foodsmart, a telenutrition provider and food benefits management platform, has received a $200 million-plus investment from TPG’s The Rise Fund, which invests in mission-driven companies intent on achieving the United Nations’ Sustainable Development Goals. The… The post Foodsmart Lands $200M for Telenutrition Approach to Healthy Eating appeared first on Athletech News.
GLP-1 Nutrition, Gut Health Among Vitamin Shoppe’s Top Wellness Trends
The nutrition and supplement giant has released data based on its sales and consumer survey findings from the past year Americans are getting healthier and making their wellness a priority according to The Vitamin Shoppe, which has released a study identifying the top five health and wellness trends for 2024. Over half (55%) of respondents… The post GLP-1 Nutrition, Gut Health Among Vitamin Shoppe’s Top Wellness Trends appeared first on Athletech News.
Pvolve Tackles Low Back Pain With Functional Workout Series
Physician created, Pvolve’s Lower Back Support Series is designed to strengthen and stretch the core and lower body to address the root causes of spinal discomfort Lower back pain is often perceived as an inescapable consequence of office jobs, aging and poor posture, but Pvolve is fighting against this view. The fast-growing functional fitness brand… The post Pvolve Tackles Low Back Pain With Functional Workout Series appeared first on Athletech News.
Vasa Fitness Builds Out Exec Team, Eyes More Expansion
The HVLP gym chain is bringing on senior leaders including a former Planet Fitness exec as it looks to continue growing in the Midwest and surrounding areas Vasa Fitness, a high-value, low-price (HVLP) gym chain, has bolstered its executive team to support its expansion plans, which includes growing by 6-8 new clubs in 2025. The… The post Vasa Fitness Builds Out Exec Team, Eyes More Expansion appeared first on Athletech News.
Les Mills Does Virtual Like No Other Fitness Brand
Les Mills is as forward-thinking as it gets when it comes to digital fitness, exploring newer and smarter avenues to help its gym partners succeed Les Mills is no stranger to tech innovation, having already launched workout classes in the Metaverse as well as a new online platform that allows gyms to stream classes. Now,… The post Les Mills Does Virtual Like No Other Fitness Brand appeared first on Athletech News.
Gym & Club Software Firm Clubessential Tipped for Potential $3B Sale
Clubessential, whose brands provide software for some of the biggest names in fitness, is reportedly in the process of being sold Battery Ventures and Silver Lake are reportedly exploring a sale of Ohio-based club management software company Clubessential Holdings, hopeful for a potential $3 billion valuation. The news was initially reported by Reuters, citing unnamed… The post Gym & Club Software Firm Clubessential Tipped for Potential $3B Sale appeared first on Athletech News.
Gymshark Looks To Carve Activewear Niche With ‘We Do Gym’ Campaign
The UK apparel brand, already a hit with Gen Z gym-goers, wants to distance itself from brands like Nike, Alo and Lululemon “We Do Gym.” It’s a straightforward, three-word statement at the heart of Gymshark’s new global brand platform, which is filled with moxie and unites devoted fitness fans with common gym life facts. For… The post Gymshark Looks To Carve Activewear Niche With ‘We Do Gym’ Campaign appeared first on Athletech News.
Actress Jennifer Morrison Joins Amia, a Migraine-Friendly Food Brand
CPG startup Amia creates snacks that are free from primary migraine triggers including dairy, oats and artificial sweeteners Jennifer Morrison, known for her roles in “This is Us,” “Once Upon a Time,” and “House,” is now co-founder and chief brand officer of Amia, a company that creates snacks free from migraine-triggering ingredients. Around 10% of… The post Actress Jennifer Morrison Joins Amia, a Migraine-Friendly Food Brand appeared first on Athletech News.
Longevity Startup Function Raises $53M for Personalized Health Testing
Andreessen Horowitz and a slew of celebrities, athletes and wellness experts are backing Function, which puts consumers in the driver’s seat of their health, offering 100-plus lab tests for $499 a year Function Health is having a stellar year. Not only has the health tech startup partnered with luxury lifestyle and fitness brand Equinox to… The post Longevity Startup Function Raises $53M for Personalized Health Testing appeared first on Athletech News.
RiminiWellness Sees Huge Turnout for 2024 Event as Top Brands Flock to Italy
The 18th annual conference held in Italy saw a 30% increase in attendance from 2023, showcasing the increasing global demand for fitness and wellness services From May 30 to June 2, 2024, 120,000 people embarked on Rimini, Italy, in the name of health, fitness and wellness. This was the 18th annual RiminiWellness conference, and the… The post RiminiWellness Sees Huge Turnout for 2024 Event as Top Brands Flock to Italy appeared first on Athletech News.
Multi-Unit Fitness Franchise Owner Shares Her Tips for Success
Building a winning fitness franchise business isn’t always easy but it’s certainly possible if you follow the right formula. A successful Club Pilates and YogaSix owner gives actionable advice for franchisees A former university professor, Beth Georges opened her first fitness franchise seven years ago. She now owns multiple Club Pilates and YogaSix locations in… The post Multi-Unit Fitness Franchise Owner Shares Her Tips for Success appeared first on Athletech News.
Is MADabolic the Best Group Fitness Workout for You?
Discover the key differences between MADabolic’s structured, strength-based approach to group fitness and traditional workout methods to make an informed choice It has never been easier to find a fun and interesting way to exercise — there are countless options to choose from — each promising to deliver the best results. Choice isn’t the issue;… The post Is MADabolic the Best Group Fitness Workout for You? appeared first on Athletech News.
Crunch Fitness Franchise Group Lands Investment To Grow in Southeast
Trive Capital, a Dallas private equity firm, and 808 Capital Partners, see big potential for Crunch to continue growing as HVLP gyms flourish JF Fitness of North America, a Crunch Fitness franchisee operating gyms in Virginia, Maryland and the Carolinas, has received fresh private equity funding and become one of the five largest Crunch Fitness… The post Crunch Fitness Franchise Group Lands Investment To Grow in Southeast appeared first on Athletech News.
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