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Crunch Fitness Franchise Group Lands Investment To Grow in Southeast
Trive Capital, a Dallas private equity firm, and 808 Capital Partners, see big potential for Crunch to continue growing as HVLP gyms flourish JF Fitness of North America, a Crunch Fitness franchisee operating gyms in Virginia, Maryland and the Carolinas, has received fresh private equity funding and become one of the five largest Crunch Fitness… The post Crunch Fitness Franchise Group Lands Investment To Grow in Southeast appeared first on Athletech News.
As Strength Surges, Eleiko Helps Operators Build for the Future
Eleiko is a leader in strength training thanks to its rich history and dynamic engineering team. This translates into the world’s best equipment for gyms around the globe With a storied history designing strength training equipment for professional athletes and weightlifting competitions, Eleiko products are built with that something special. “We don’t make compromises. We… The post As Strength Surges, Eleiko Helps Operators Build for the Future appeared first on Athletech News.
Virtuagym CEO: Fitness Consumers Expect 24/7 Engagement, So Software Is Key
Virtuagym’s Hugo Braam says fitness brands need to be with their members at all times. Leveraging software to create an omnichannel fitness offering goes a long way in that regard An omnichannel fitness offering is no longer a bonus — it’s a must-have for gym and studio operators looking to level up their business by… The post Virtuagym CEO: Fitness Consumers Expect 24/7 Engagement, So Software Is Key appeared first on Athletech News.
Weightlifting in Old Age Linked to Long-Term Health Benefits
A new study found that older adults who did one year of serious weightlifting maintained their strength gains for four years Lifting weights, especially in retirement, can pay off. Just one year of heavy resistance training at retirement age can result in maintained strength four years later, according to new research examining the long-term effects… The post Weightlifting in Old Age Linked to Long-Term Health Benefits appeared first on Athletech News.
These 9 Luxury Wellness Products Will Elevate Your Self-Care Game
From recovery boots to cold plunge tubs, these self-care products will help you recreate the feel of an exclusive wellness club at home, for a fraction of the price All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate… The post These 9 Luxury Wellness Products Will Elevate Your Self-Care Game appeared first on Athletech News.
Nike, Hyperice Unveil High-Tech Recovery Shoes, Vest
The activewear giant and recovery tech company are launching co-designed shoes and a vest, products designed to revolutionize the way athletes warm up and recover from games and practices Nike and Hyperice have teamed up to introduce new wearable technology to aid with athlete warmup and recovery, including compression massage sneakers and a temperature-changing vest.… The post Nike, Hyperice Unveil High-Tech Recovery Shoes, Vest appeared first on Athletech News.
How Mindbody Capital Transforms Financing by Simplifying Growth Funding
Mindbody Capital offers a streamlined approach, eliminating credit checks, collateral and interest rates, allowing businesses to thrive without financial strain. When membership numbers surpass projections, equipment needs change suddenly and the studio space seems a lot smaller than it used to, it’s time to grab momentum and grow. The problem is that many financing services… The post How Mindbody Capital Transforms Financing by Simplifying Growth Funding appeared first on Athletech News.
Tracy Anderson Fitness Method Can’t Be Copyrighted, Judge Says
Anderson can pursue a breach of contract claim against Sculpt Society founder Megan Roup, but her famed fitness method is excluded from copyright protection, a California Judge ruled A California federal judge has dismissed fitness pioneer Tracy Anderson’s copyright infringement claims against former employee and Sculpt Society founder Megan Roup, finding that Anderson’s workout fitness… The post Tracy Anderson Fitness Method Can’t Be Copyrighted, Judge Says appeared first on Athletech News.
Zing Coach Raises $10M for Feature-Packed AI Fitness App
The platform touts technology that it says can turn a smartphone into a DEXA scanner, among other abilities What if consumers could achieve their fitness goals with personalized, AI-powered workout planning and guidance for less than the cost of a weekly cup of coffee? That’s the idea behind Zing Coach, a fitness app backed by… The post Zing Coach Raises $10M for Feature-Packed AI Fitness App appeared first on Athletech News.
For Fitness OG Barry’s, Inclusivity Isn’t a Buzzword, It’s a Founding Principle
LGBTQ+ founded and led for over 25 years, the boutique fitness giant is just as committed to championing inclusivity today as it was in the late 90s Barry’s was founded in Los Angeles by Barry Jay, John Mumford and Rachel Mumford in 1998, one of the world’s first boutique fitness brands. It’s also one of… The post For Fitness OG Barry’s, Inclusivity Isn’t a Buzzword, It’s a Founding Principle appeared first on Athletech News.
When It Comes to Functional Training Equipment, Versatility Is Everything
Optimized for small group training and solo workouts alike, the Connexus line from Matrix serves as a full solution for gyms taking the necessary step of integrating functional training into their offerings In 2007, the American College of Sports Medicine (ACSM) cited functional training as a top trend in fitness, and now, nearly two decades… The post When It Comes to Functional Training Equipment, Versatility Is Everything appeared first on Athletech News.
CEO Corner: InsideTracker’s Rony Sellam on the Future of Personalized Health
Sellam has built health analytics company InsideTracker into one of the tech platforms powering the booming longevity space The longevity movement is growing by the day as Fortune 500 companies and everyday consumers alike embrace the ideal that people should live healthy, disease-free lives into old age. Rony Sellam, the CEO of InsideTracker, a Boston-based… The post CEO Corner: InsideTracker’s Rony Sellam on the Future of Personalized Health appeared first on Athletech News.
Product of the Week: The Power Plate Move Will Level Up Your At-Home Workouts
The Power Plate Move vibrates up to 40 times per second, making traditional exercises more challenging but also more efficient All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission In the 1960s, the first vibrating exercise platform… The post Product of the Week: The Power Plate Move Will Level Up Your At-Home Workouts appeared first on Athletech News.
F45 Plots Large-Scale Expansion in South Africa
The functional fitness franchise has signed a master franchise agreement in South Africa that should see many new F45 studios open in the country F45 Training has entered into a master franchise agreement with Johannesburg-based Functional Fitness South Africa (FFSA) to expand its functional group workout concept across the country. Leading FFSA is CEO Karen… The post F45 Plots Large-Scale Expansion in South Africa appeared first on Athletech News.
Tone House Hosts 7th Annual Turf Wars Competition in NYC
Tone House hosts the community event to raise money for a good cause, engage its members and introduce more people to the brand’s unique form of group strength and conditioning Group strength and conditioning brand Tone House is set to host its seventh annual Turf Wars competition this Saturday, a gathering that will see up… The post Tone House Hosts 7th Annual Turf Wars Competition in NYC appeared first on Athletech News.
Americans Love Yoga, Especially Women & High-Earners, CDC Finds
Roughly 1 in 6 Americans practice yoga, according to new data from the CDC that sheds light on the wellness modality’s rising popularity Yoga has had the greatest rise as a complementary health approach in the past two decades, with women twice as likely as men to participate in the ancient practice, according to a… The post Americans Love Yoga, Especially Women & High-Earners, CDC Finds appeared first on Athletech News.
How Gyms Can Turn Dead Space Into Profit With Connected Fitness Equipment
Echelon can turn any unused or unoccupied area into an asset for both gym operators and fitness enthusiasts Most operators see dead space as an unfortunate but inevitable byproduct all gyms and fitness facilities have to deal with. Echelon sees it as an opportunity. As a worldwide supplier of connected fitness equipment, the brand knows… The post How Gyms Can Turn Dead Space Into Profit With Connected Fitness Equipment appeared first on Athletech News.
Lifesum Acquires Lykon, Adds Biomarker Testing
With the deal, the healthy eating platform gives its 65 million users worldwide access to personalized health insights Nutrition app Lifesum has acquired Lykon, a biomarker-based personalized nutrition company hailing from Germany, a move that Lifesum CEO Markus Falk calls a “game-changer.” Lifesum users (65 million worldwide) will soon be able to validate their health… The post Lifesum Acquires Lykon, Adds Biomarker Testing appeared first on Athletech News.
Retro Fitness Uplifts Black & Brown Communities Year-Round With Project Lift
Through Project Lift, Retro Fitness aims to open 500 franchised health clubs in 50 underserved communities over the next five years James Collins is managing and founding partner of Eastwood Capital Partners LLC, a private equity firm that has partnered with Retro Fitness and the BlackRock Impact Opportunities Fund to open Project Lift clubs, including… The post Retro Fitness Uplifts Black & Brown Communities Year-Round With Project Lift appeared first on Athletech News.
Anne Mahlum, Jay Siano Launch Fitness & Wellness Advisory Firm
Solidore founder Anne Mahlum’s next chapter will include supporting young-but-established fitness and wellness brands with expert guidance and potential financial backing Solidcore founder Anne Mahlum and wellness real estate pro Jay Siano have launched a new advisory firm catering to health, beauty, fitness and wellness brands. The new venture, A. Jaybird, works with companies with at… The post Anne Mahlum, Jay Siano Launch Fitness & Wellness Advisory Firm appeared first on Athletech News.
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