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Athletech News
Anne Mahlum, Jay Siano Launch Fitness & Wellness Advisory Firm
Solidore founder Anne Mahlum’s next chapter will include supporting young-but-established fitness and wellness brands with expert guidance and potential financial backing Solidcore founder Anne Mahlum and wellness real estate pro Jay Siano have launched a new advisory firm catering to health, beauty, fitness and wellness brands. The new venture, A. Jaybird, works with companies with at… The post Anne Mahlum, Jay Siano Launch Fitness & Wellness Advisory Firm appeared first on Athletech News.
Wellness Therapies Like Red Light Show Promise, Study Finds
Participants in a six-month study conducted by Restore Hyper Wellness showed improved body composition and biomarkers after engaging in a “multi-modal” wellness therapy protocol At one point or another, anyone who has forked over money (and time) to sit in a cryotherapy chamber or red light bed —even the most fervent of wellness seekers— has… The post Wellness Therapies Like Red Light Show Promise, Study Finds appeared first on Athletech News.
OPTYO Uses Hybrid Marketing Approach To Help Fitness Brands Scale Fast
Founded by former athletes turned serial entrepreneurs, OPTYO has facilitated over one million product sales for startup brands in the fitness, sports performance and recovery spaces OPTYO is a seven-year-old business development company that’s breaking the marketing mold and applying a hybrid ‘agency + brand accelerator’ approach to essentially move fitness, sports performance and recovery-focused… The post OPTYO Uses Hybrid Marketing Approach To Help Fitness Brands Scale Fast appeared first on Athletech News.
BFT Plans Scandinavia Expansion in Latest Global Franchise Move
The Australia-founded group strength and conditioning brand owned by Xponential Fitness is eyeing aggressive U.S. expansion, but it’s also making moves on other continents Body Fit Training (BFT), a group strength and conditioning franchise owned by Xponential Fitness, has signed a master franchise agreement to expand in Scandinavia under Tage Flugeim, who was the first… The post BFT Plans Scandinavia Expansion in Latest Global Franchise Move appeared first on Athletech News.
How To Train for Hyrox: 5 Strategies To Dominate the Fitness Race
Learn how to combine endurance, strength and functional fitness to dominate the competition, with insights from industry experts What do you get when you combine burpee broad jumps with sled pulls, inside an arena with hordes of people running against the clock? You get Hyrox, a fitness competition that combines running with functional workouts, demanding… The post How To Train for Hyrox: 5 Strategies To Dominate the Fitness Race appeared first on Athletech News.
Xponential Fitness Finds New CEO in Former Taco Bell Chief
Mark King takes over following Anthony Geisler’s sudden exit last month. Xponential’s shares soared Monday following the news of King’s hire Xponential Fitness has appointed former Taco Bell CEO Mark King as its new leader — news that caused the boutique fitness and wellness franchisor’s shares to soar. King succeeds interim CEO Brenda Morris, who… The post Xponential Fitness Finds New CEO in Former Taco Bell Chief appeared first on Athletech News.
Solidcore Taps UVA Business School To Prep Students for Fitness Careers
The Pilates-inspired brand is linking up with the University of Virginia’s McIntire School of Commerce in a partnership that could redefine – and further professionalize – the business of fitness Summer break may have just kicked off, but Solidcore is ready to inspire business students this coming fall and tap into young minds to support… The post Solidcore Taps UVA Business School To Prep Students for Fitness Careers appeared first on Athletech News.
JP Morgan Targets Weight Loss Drugs With $500M Fund
The current “duopoly” in the GLP-1 game figures to be short-lived as more investors enter the space, experts say JP Morgan Private Capital, a venture capital and growth equity investment team under JP Morgan Asset Management, has raised over $500 million for a life sciences fund targeting private biotech companies and the booming weight-loss drug… The post JP Morgan Targets Weight Loss Drugs With $500M Fund appeared first on Athletech News.
How Les Mills & Its Gym Partners Are Meeting Fitness Trends in 2024
Les Mills’ plan for 2024 and beyond includes a deep dive into the fitness preferences of Gen Z, leading to the brand’s Limited Edition Collection of science-backed workout programs This article is adapted from a version that originally appeared in ATN’s 2024 State of Fitness & Wellness 2024 report, available for download here Few fitness and… The post How Les Mills & Its Gym Partners Are Meeting Fitness Trends in 2024 appeared first on Athletech News.
I’m a Pilates Instructor & These $24 Grip Socks Are the Only Ones I Wear
The WellBeing + BeingWell Striped Tube Grip Socks from Revolve check all the boxes: they’re durable, grippy, high-performing and stylish All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission It’s no secret that Pilates is having a… The post I’m a Pilates Instructor & These $24 Grip Socks Are the Only Ones I Wear appeared first on Athletech News.
Reebok Is All-In on Running, Launching New FloatZig Models
The iconic sportswear brand is looking to solidify its position as a versatile and serious running shoe maker All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Reebok is expanding its FloatZig Running Shoe line, unveiling two… The post Reebok Is All-In on Running, Launching New FloatZig Models appeared first on Athletech News.
UBX, Adidas Release Merch, ‘Boxing is for Everyone’ Campaign
In tandem with their new campaign, an Adidas x UBX co-branded line of gloves and apparel will be available at gyms worldwide Australia-founded boxing and strength gym franchise UBX and Adidas Boxing have kicked off a new campaign, “Boxing is for Everyone,” showcasing the fitness accessibility of the popular sport and releasing a co-branded line… The post UBX, Adidas Release Merch, ‘Boxing is for Everyone’ Campaign appeared first on Athletech News.
Arya Raises $7.5M for AI-Powered Sexual Wellness Platform
Arya uses AI to understand a couple’s intimacy goals before providing advice, recommending activities and even sending a “fantasy package” curated by in-house sexologists Artificial intelligence is headed to the bedroom to help couples become more adventurous or reignite a lost spark while improving their physical and mental health. Arya, a confidential and nonjudgmental AI-based… The post Arya Raises $7.5M for AI-Powered Sexual Wellness Platform appeared first on Athletech News.
Actress Launches Functional Mushroom Line as Supplement Market Grows
Targeting wellness-obsessed Gen Z and Millennials, Maria Camila Giraldo’s Fungiments brand offers gummies and capsules with adaptogens and vitamins to support optimal health No longer reserved as an accompaniment to steak, mushrooms (those with adaptogenic properties) are seeing an upsurge in the wellness world in everything from functional beverages to powders. Now, a new product… The post Actress Launches Functional Mushroom Line as Supplement Market Grows appeared first on Athletech News.
The Future of Fitness Tech Is 3D, Says Fit:match
Originally created for the fashion and retail space, Fit:match sees a massive opportunity to bring 3D body scanning to the fitness industry As the demand for personal health and fitness data increases, gyms, trainers and studios need to keep their tech offerings sharp. Consumers are becoming more and more discerning – craving a hyper-personalized and… The post The Future of Fitness Tech Is 3D, Says Fit:match appeared first on Athletech News.
Can Zwift Turn Connected Fitness Tide With Affordable, Gamified Smart Bike?
Connected fitness companies have struggled as of late but Zwift is betting on the mass appeal of online gaming fused with at-home cycling At-home cycling doesn’t have to break the bank, as proven by Zwift’s upcoming all-in-one indoor smart bike, Zwift Ride. The at-home online cycling and running platform raised $620 million last year. The… The post Can Zwift Turn Connected Fitness Tide With Affordable, Gamified Smart Bike? appeared first on Athletech News.
Why Vibration Training Is More Than Just a Powerful Activation & Recovery Offering
Power Plate Director of Commercial Sales Garry Lewis Explains how Whole Body Vibration has everything covered for those who want to rethink their fitness facilities Whole Body Vibration (WBV) has been delivering fitness benefits for nearly a quarter century, but Power Plate®, the world’s leader in vibration technology, has both reimagined and evolved the fitness… The post Why Vibration Training Is More Than Just a Powerful Activation & Recovery Offering appeared first on Athletech News.
Product of the Week: Is Vuori Pulling Ahead in the Athleisure Race?
Vuori has carved out a niche in the saturated athleisure market with designs featuring muted colors and comfortable, functional fabrics All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Vuori was founded in 2015 by Joe Kudla,… The post Product of the Week: Is Vuori Pulling Ahead in the Athleisure Race? appeared first on Athletech News.
Life Time Adds AI to App, Eyes Personalized Fitness Recommendations
The high-flying athletic country club brand says its members can expect tech to become a “growing aspect of their experiences” Life Time has broken new ground, partnering with Microsoft to launch L.AI.C (pronounced lay-see), an AI-driven companion for its members that is housed within the Life Time member app. The luxury athletic country club operator… The post Life Time Adds AI to App, Eyes Personalized Fitness Recommendations appeared first on Athletech News.
CEO Corner: Andrew Alfano Has Big Plans for Retro Fitness
Under Alfano’s watch, Retro Fitness has undergone a massive rebrand and struck an agreement that will see a BlackRock fund open at least 80 gyms The high-value, low-price (HVLP) gym space is highly crowded and competitive, but one brand, founded in New Jersey and now based in Florida, is looking to take over. Andrew Alfano,… The post CEO Corner: Andrew Alfano Has Big Plans for Retro Fitness appeared first on Athletech News.
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