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Hyperice Launches Wireless, Ultra-Portable Version of Normatec Boots
The new Normatec Elite boots are small enough to fit in a tote bag but expand to the size of standard compression boots All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Hyperice has released its long-awaited… The post Hyperice Launches Wireless, Ultra-Portable Version of Normatec Boots appeared first on Athletech News.
UK Fitness Industry Valued at $7.6B as Low-Price Gyms Thrive
Total U.K. gym memberships are at 10.7 million, up 4% from 2021, with many people gravitating to HVLP operators like PureGym New findings from the U.K. reveal that gym membership numbers, market value and penetration all surpass pre-pandemic levels and have hit all-time highs, according to a new report that’s bullish on the U.K.’s health… The post UK Fitness Industry Valued at $7.6B as Low-Price Gyms Thrive appeared first on Athletech News.
F45, David Beckham Resolve Lawsuit, Preserve Investment Deal
The soccer icon’s VC firm will remain an investor in F45 Training after Beckham and the boutique fitness brand settled a dispute over compensation from a sponsorship deal F45 Training and David Beckham are moving forward, having reached an agreement that will see Beckham’s venture capital firm DB Ventures Limited drop its lawsuit against the… The post F45, David Beckham Resolve Lawsuit, Preserve Investment Deal appeared first on Athletech News.
IDEA Health & Fitness Association Names Finalists for 2024 Awards
Finalists are a cross-section of industry leaders who inspire healthier lifestyles and elevate fitness standards IDEA Health & Fitness Association has revealed the finalists for the 2024 IDEA Industry Awards. These prestigious awards recognize excellence and leadership in the fitness industry, celebrating individuals who have made significant contributions to health and fitness. The winners will be… The post IDEA Health & Fitness Association Names Finalists for 2024 Awards appeared first on Athletech News.
BeaverFit’s Attention to Detail Separates It From the Equipment Supplier Pack
Thanks in large part to its custom approach, BeaverFit has quickly become a trusted partner for some of the biggest brands in boutique fitness BeaverFit, the fitness equipment design, manufacture and distribution company with strong ties to the U.S. Military, never does things “just to get them done.” While some brands sacrifice quality for fast… The post BeaverFit’s Attention to Detail Separates It From the Equipment Supplier Pack appeared first on Athletech News.
The Best Father’s Day Gifts for Fitness Dads
From massage guns to recovery footwear to the best in activewear, ATN hand-selects some of the best fitness and wellness products on the market All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Dads should be celebrated… The post The Best Father’s Day Gifts for Fitness Dads appeared first on Athletech News.
Echelon Acquires Advanced Recovery Company ThriveX
The CEO of equipment maker Echelon noted that an end-to-end fitness experience requires prevention and recovery Echelon has acquired ThriveX, signifying that the emerging fitness equipment brand is bullish on the recovery space. ThriveX is known for its advanced recovery solutions such as cold immersion therapy systems, smart hybrid saunas and compression boots and is… The post Echelon Acquires Advanced Recovery Company ThriveX appeared first on Athletech News.
CrossFit Launches Medical Society To Push for Fitness as Healthcare
CrossFit’s push comes as the fitness industry continues to fight for a world where physical activity is treated as an essential part of healthcare and disease prevention CrossFit has launched a membership-based medical society designed to educate healthcare professionals on the effectiveness of the CrossFit fitness regimen and create opportunities for affiliates to become “health… The post CrossFit Launches Medical Society To Push for Fitness as Healthcare appeared first on Athletech News.
CEO Corner: Alpha Fit Club’s Sam Tooley on Winning in Group Fitness
Tooley has grown Alpha Fit Club into one of New Jersey’s top group fitness concepts. The brand is now eyeing expansion into other states Running a successful group fitness studio is no small feat. Scaling it to become a thriving franchise brand is quite another. Sam Tooley, the 31-year-old co-founder and CEO of Alpha Fit… The post CEO Corner: Alpha Fit Club’s Sam Tooley on Winning in Group Fitness appeared first on Athletech News.
Xponential Fitness Brands Raise Funds for Cancer Research
The boutique fitness and wellness franchisor is collaborating with the American Cancer Society this June, offering donation-based classes and co-branded retail among other initiatives Xponential Fitness is partnering with the American Cancer Society (ACS) for National Cancer Survivors Month this June. Throughout the month, the boutique fitness and wellness franchisor’s brands (Club Pilates, Pure Barre,… The post Xponential Fitness Brands Raise Funds for Cancer Research appeared first on Athletech News.
Why Vertical Climbing Machines Are a Must for Gyms & Studios in 2024
VersaClimber machines are non-impact, fun, effective and portable, ticking off many boxes for fitness operators in a challenging post-pandemic environment VersaClimber, a pioneering fitness equipment supplier, knows exercise functionality is only half the battle when it comes to innovation. Responsible for the fitness industry’s first-ever climbing machines, the brand has that side of the equation… The post Why Vertical Climbing Machines Are a Must for Gyms & Studios in 2024 appeared first on Athletech News.
Samsung Sues Oura Over IP Ahead of Galaxy Ring Launch
The intellectual property dispute could have market-changing effects on the highly competitive smart ring space Tech giant Samsung has filed a preemptive lawsuit against Oura in a strategic attempt to prevent any potential intellectual property disputes before the launch of its highly anticipated Galaxy Ring. The lawsuit, filed in the Northern District of California aims… The post Samsung Sues Oura Over IP Ahead of Galaxy Ring Launch appeared first on Athletech News.
Sword Health Raises $130M at $3B Valuation for AI-Powered Healthcare
The digital care startup startup views artificial intelligence as the ultimate tool for democratizing access to personalized healthcare In-home care has gone high-tech. Sword Health, an AI-powered digital care platform aimed at improving healthcare accessibility and lowering costs, has raised new capital to the tune of $130 million, bringing the startup’s valuation to $3 billion… The post Sword Health Raises $130M at $3B Valuation for AI-Powered Healthcare appeared first on Athletech News.
VR Fitness Offers Similar Cardio Benefits to Running, Study Finds
A study by the University of Victoria found that certain VR workouts on the Supernatural app were comparable to running and boxing when it comes to energy expenditure Virtual reality (VR), long thought to be primarily of use for entertainment purposes, is now receiving academic attention for its fitness benefits. The University of Victoria in… The post VR Fitness Offers Similar Cardio Benefits to Running, Study Finds appeared first on Athletech News.
Fireside Chat: SWTHZ’s Jamie Weeks on Disrupting Fitness & Wellness
Jamie Weeks, a highly successful Orangetheory Fitness franchisee before founding SWTHZ, shares his candid – and unique – thoughts on the business of franchising In this exclusive “Fireside Chat” interview, Jamie Weeks, founder of SWTHZ, an ambitious wellness franchise that offers saunas, cold plunges and Vitamin C showers, meets with Athletech News founder and CEO… The post Fireside Chat: SWTHZ’s Jamie Weeks on Disrupting Fitness & Wellness appeared first on Athletech News.
Squared Circles Gets $40M To Launch New Health & Wellness Brands
Backed by L Catterton, the incubator is eyeing projects including nutritious food products for GLP-1 users, tasty functional medicine for children and whole-body health for men Venture incubator Squared Circles has closed a $40 million Series A funding round to launch and scale at least five health and wellness brands over the next three years.… The post Squared Circles Gets $40M To Launch New Health & Wellness Brands appeared first on Athletech News.
Hydrow, PBS Team Up for Star-Studded Docuseries
Fresh off a partnership with George Clooney film “The Boys in the Boat,” Hydrow continues to use popular media as a way to spread the word about the benefits of rowing Hydrow has partnered with PBS and non-profit Fed by Blue on an upcoming three-part docuseries, “Hope in the Water,” bringing its connected rowing members… The post Hydrow, PBS Team Up for Star-Studded Docuseries appeared first on Athletech News.
Fhitting Room To Close Most Studios, Citing ‘Nearly Impossible’ Conditions
The kettlebell-focused HIIT brand cites “aggressive third-party” booking companies, increased competition and rising costs as reasons for its decision to close 3 of 4 studios Fhitting Room will close its three New York Sports Club-based studios in Manhattan’s Chelsea and Upper East Side, and Washington DC’s DuPont Circle, at the end of the month, stating… The post Fhitting Room To Close Most Studios, Citing ‘Nearly Impossible’ Conditions appeared first on Athletech News.
Allez Health Raises $60M for CGM Biosensor
The California company becomes the latest tech firm to score funding for continuous glucose monitoring, an emerging health and wellness practice Allez Health has raised $60 million in a Series A for its continuous glucose monitoring (CGM) biosensor platform for connected digital health platforms. The California-based biosensor company, formerly known as Zense-Life Inc., plans to… The post Allez Health Raises $60M for CGM Biosensor appeared first on Athletech News.
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