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How Fitness Brands Can Attract & Retain Gen Z Talent
How can gym managers create a workplace that prioritizes Gen Z’s unique needs? A NASM-certified wellness coach shares her tips As Gen Z enters the fitness industry workforce, their distinct perspectives on work-life balance and wellness are reshaping workplace culture. According to Qureos, an employment recruitment platform, Gen Z currently comprises 30% of the global… The post How Fitness Brands Can Attract & Retain Gen Z Talent appeared first on Athletech News.
For Tonal, AI & Strength Training Are the Keys To Saving At-Home Fitness
The smart home gym company is using the wealth of data it’s amassed on human strength training outcomes to revolutionize how people work out The at-home fitness market has endured some seismic shifts in recent years. The post-pandemic adoption of hybrid fitness models and the lure of high-value, low-price (HVLP) gyms and community-focused boutique fitness… The post For Tonal, AI & Strength Training Are the Keys To Saving At-Home Fitness appeared first on Athletech News.
Why Hormonal Health Is Vital to Any Corporate Wellness Strategy
Hormonal health is becoming increasingly important among women but impacts all genders, making it crucial for employee productivity and general business success Signe Svanfeldt is the Lead Nutritionist at Lifesum, a highly popular healthy eating platform Hormonal health is an issue for all employees, and leaders can support their teams by effectively prioritizing it in the… The post Why Hormonal Health Is Vital to Any Corporate Wellness Strategy appeared first on Athletech News.
Sency Transforms the Fitness Market With AI Motion Tracking
Sency’s SDK allows fitness brands to offer AI-powered motion analysis inside their apps, offering users a level of personalization and real-time feedback that’s poised to change the industry Sency is the first tech company to succeed in bringing the added value of AI motion analysis to more than a million members and many companies. Revolutionizing… The post Sency Transforms the Fitness Market With AI Motion Tracking appeared first on Athletech News.
How Body Scanning Tech Helps Fitness Brands Thrive in the GLP-1 Era
Weight loss drugs help people shed fat but they can also lead to a loss of muscle mass and bone density. Advanced body scanners help mitigate these risks by giving users real-time info on their body composition A seismic shift in the weight-loss industry is underway. JPMorgan analysts project that by the end of this… The post How Body Scanning Tech Helps Fitness Brands Thrive in the GLP-1 Era appeared first on Athletech News.
How Top HVLP Gyms Are Driving Growth in 2024
Execs from Chuze Fitness and Crunch Fitness, two of the fastest-growing gym brands in America, share how they plan to acquire and retain members in the coming years This article is adapted from a version that originally appeared in ATN’s 2024 State of Fitness & Wellness 2024 report, available for download here Big-box gyms continue to… The post How Top HVLP Gyms Are Driving Growth in 2024 appeared first on Athletech News.
Daily Harvest Adds Line of Longevity-Boosting Foods
The business of longevity is booming as brands in fitness, wellness and nutrition look to help consumers age more gracefully Parsley Health, a digital healthcare company, and Daily Harvest, a popular vegan meal delivery brand, are putting longevity on the menu. The two brands agreed to a partnership to produce products rich in nutrients potentially… The post Daily Harvest Adds Line of Longevity-Boosting Foods appeared first on Athletech News.
Pvolve Signs Franchise Deals in Atlanta, San Francisco
The functional fitness brand continues to open franchise locations across the U.S. at an impressive clip Pvolve, the functional fitness franchise that blends low-impact movement with resistance training, has two new homes, signing agreements in Atlanta and San Francisco. The brand announced plans to open its first-ever studio in Atlanta at the end of the… The post Pvolve Signs Franchise Deals in Atlanta, San Francisco appeared first on Athletech News.
The Bar Method Headed to Japan in First Global Deal
The Barre brand is gearing up for international expansion under parent company Self Esteem Brands, owner of Anytime Fitness The Bar Method is expanding beyond North America and plans to open its first Tokyo studios early next year, following an agreement with Fast Fitness Japan (FFJ), which acquired the master franchise rights to the Barre… The post The Bar Method Headed to Japan in First Global Deal appeared first on Athletech News.
Genesis Health Clubs Enters New York, Acquiring Saw Mill Club
The Kansas-based health club operator is quickly establishing a presence in the Northeast, having recently bought The Atlantic Club in New Jersey Genesis Health Clubs, a top operator of privately owned clubs across the United States, is expanding its empire. The brand has acquired Saw Mill Club’s two locations in Mt. Kisco, New York, pushing… The post Genesis Health Clubs Enters New York, Acquiring Saw Mill Club appeared first on Athletech News.
JetSet Pilates Coming to SoHo as Fitness Brand Keeps Expanding
Goli Soli, a NASM-certified personal trainer with a background in hot yoga, Pilates and more, signed a deal to bring the upstart Miami brand to NYC As Pilates takes the boutique fitness world by storm, Miami-based JetSet Pilates has been expanding beyond the Sunshine State as it plots the ambitious goal of 600 franchised studios… The post JetSet Pilates Coming to SoHo as Fitness Brand Keeps Expanding appeared first on Athletech News.
PXG Apparel’s Renee Parsons on Changing Golf Through Fashion
Parsons, who spearheaded the launch of PXG’s apparel arm back in 2018, is working to make golf more inclusive, particularly for women Parsons Xtreme Golf (PXG) was founded in 2013 by businessman Bob Parsons, the founder of GoDaddy. PXG was inspired by Parson’s desire to make the world’s best golf equipment, and the brand invested… The post PXG Apparel’s Renee Parsons on Changing Golf Through Fashion appeared first on Athletech News.
NASM Honors Augie Nieto With Don Wildman Commitment To Excellence Award
The award highlights Nieto’s legacy in fitness innovation and his inspiring dedication to ALS research and awareness Recognized for his groundbreaking contributions to the fitness industry and his relentless fight against ALS, Augie Nieto has been named the 2024 recipient of the Don Wildman Commitment to Excellence Award. The National Academy of Sports Medicine (NASM),… The post NASM Honors Augie Nieto With Don Wildman Commitment To Excellence Award appeared first on Athletech News.
Open Squash, an NYC Nonprofit, Wants To Make the High-End Sport Accessible
Squash is typically reserved for country clubs and luxury gyms. Open Squash is looking to change that, opening a 21,000-square-foot facility in New York’s Financial District It’s Open Squash’s mission to bring the sport of squash to the masses – regardless of color, sex, race and even income. The brand is doing so in a big… The post Open Squash, an NYC Nonprofit, Wants To Make the High-End Sport Accessible appeared first on Athletech News.
Hims & Hers, Nestle Enter the GLP-1 Race
Telehealth platform Hims & Hers is releasing a low-cost option for weight-loss drug seekers. Nestle, meanwhile, is launching a frozen food line meant to help GLP-1 users preserve muscle Hims & Hers Health is finally tossing its hat into the GLP-1 weight loss medication ring — at a discounted rate. The fast-growing telehealth platform will… The post Hims & Hers, Nestle Enter the GLP-1 Race appeared first on Athletech News.
How Technogym Is Using AI To Modernize Fitness
Technogym’s AI-based products, Checkup and Coach, are gaining widespread attention for their groundbreaking tech at a time when longevity dominates the conversation The fitness and wellness industry is no exception to the rapid adoption of artificial intelligence. Technogym, a leading fitness technology and equipment company, is leading that charge. The company, founded by Nerio Alessandri… The post How Technogym Is Using AI To Modernize Fitness appeared first on Athletech News.
The 6 Best Activewear Brands for Summer
Looking for summertime gear that’ll take you from the trails to the mat to the golf course? Look no further than these brands All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission For those looking to upgrade… The post The 6 Best Activewear Brands for Summer appeared first on Athletech News.
Gym Utilization Rates Crush Pre-Pandemic Levels, Data Shows
Q1 check-ins have nearly doubled from pre-pandemic levels while demand for personal training soars, according to a report from ABC Fitness If the gym seems more crowded this year, it’s not your imagination. A new report from fit tech giant ABC Fitness shows that gym check-ins are up 60% in the first quarter of 2024… The post Gym Utilization Rates Crush Pre-Pandemic Levels, Data Shows appeared first on Athletech News.
CEO Corner: Goruck’s Jason McCarthy on the Rucking Revolution
McCarthy believes rucking — the sport of walking or hiking with a weighted backpack — will become bigger than running. His brand Goruck is leading that charge Jason McCarthy created Goruck back in 2008 thanks to a nudge from his wife, Emily, who was stationed in West Africa while working as a CIA agent but… The post CEO Corner: Goruck’s Jason McCarthy on the Rucking Revolution appeared first on Athletech News.
F45 To Offer Hyrox Workouts as Part of New Partnership
As an official training partner, F45 studios worldwide can offer their members Hyrox workouts, preferential access to races and more With both brands developing innovative functional training workouts, Hyrox, the fitness racing pioneer, and F45 Training, known for its 45-minute HIIT sessions, have much in common. The sides are now partners, inking a two-year agreement that… The post F45 To Offer Hyrox Workouts as Part of New Partnership appeared first on Athletech News.
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