Choose your location
Athletech News
Vision Fitness Launches ‘Value-Conscious’ Commercial Strength Line
The Johnson Health Tech subsidiary is leaning into the strength training craze, unveiling 32 pieces of selectorized, plate-loaded and free-weight equipment Vision Fitness, an equipment supplier under Johnson Health Tech, has wasted little time flexing its innovative muscles this year, adding to its arsenal with a large dosage of strength training and a dash of… The post Vision Fitness Launches ‘Value-Conscious’ Commercial Strength Line appeared first on Athletech News.
EGYM Uses AI To Create Dynamic Workout Plans at Scale
EGYM Genius leverages artificial intelligence to create personalized workout routines that adjust with users over time and, importantly, account for the daily challenges of life Tapping artificial intelligence (AI), EGYM is ready to change the way members work out at gyms worldwide. The fit tech company recently debuted EGYM Genius, an AI-powered software that develops… The post EGYM Uses AI To Create Dynamic Workout Plans at Scale appeared first on Athletech News.
Product of the Week: Aviron Strong Go Rower Makes Tough Workouts Fun
If you’re looking for a fun, affordable and tough twist on connected fitness, look no further than Aviron’s “fitness entertainment” rowing machine All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Aviron was founded by Andy Hoang in… The post Product of the Week: Aviron Strong Go Rower Makes Tough Workouts Fun appeared first on Athletech News.
Sport Alliance Acquires Top European Software Platform PerfectGym
The Germany-based Sport Alliance has been in expansion mode since receiving a $100 million growth investment from PSG Equity late last year Sport Alliance is strengthening its grip on the fitness software industry across Europe and Australia. The fit tech brand has acquired PerfectGym, a global software provider based in Poland that specializes in management… The post Sport Alliance Acquires Top European Software Platform PerfectGym appeared first on Athletech News.
CycleBar Launches Training Pathway for Indoor Cycling Instructors
The new program, accredited by ISSA, NASM and AFAA, makes it easier for fitness coaches to earn cycling teaching credentials Indoor cycling brand CycleBar has launched a new Indoor Cycling Training Program, which has been accredited by the International Sports Sciences Association (ISSA), the National Academy of Sports Medicine (NASM), and the Athletics and Fitness… The post CycleBar Launches Training Pathway for Indoor Cycling Instructors appeared first on Athletech News.
Fay Raises $25M for Healthcare-Covered Dietitian Service
Dietitians are becoming more accessible than ever for Americans as platforms like Fay match people with RDs covered by their insurance Fay, a disruptive new client-to-dietitian networking tool, will have deeper pockets as it aims to tackle the nation’s health crisis by connecting Americans with affordable, personalized nutrition counseling services. The digital platform announced a… The post Fay Raises $25M for Healthcare-Covered Dietitian Service appeared first on Athletech News.
Can Cardio Cinema Get Gym-Goers Back on Machines?
As cardio declines, some gyms are fighting back, offering immersive mini theaters where members can watch movies while working out on the treadmill, elliptical or stationary bike In a fusion of cinema and stamina, 10 Fitness, a Little Rock, Arkansas-based franchise, is challenging the traditional gym experience with its Cardio Cinema concept, offering the option… The post Can Cardio Cinema Get Gym-Goers Back on Machines? appeared first on Athletech News.
Solidcore Explores Sale Amid Pilates Boom, Per Report
A potential sale could value Solidcore at more than $750 million. The Pilates-inspired brand has over 100 locations and is in expansion mode Solidcore, a Pilates-inspired boutique fitness brand with over 100 locations, is reportedly considering options, including a sale, a little more than a year after being sold off by its founder, Anne Mahlum.… The post Solidcore Explores Sale Amid Pilates Boom, Per Report appeared first on Athletech News.
NBA, NBPA Use Wearables To Study Player Health & Wellness
Major players in the sports and medical worlds, including GE HealthCare and Springbok Analytics, are working to better understand the interplay between player workload, rest and injuries The basketball powers that be are all beginning to bear down on the injury bug – in the name of player health and wellness. The NBA, National Basketball… The post NBA, NBPA Use Wearables To Study Player Health & Wellness appeared first on Athletech News.
Inside Orangetheory’s Tech-Forward Approach to Group Fitness
While some group fitness brands pay lip service to including technology in their classes, Orangetheory has used tools including heart-rate tracking tech since its inception To get ahead and help clients meet their goals, personal trainers need to understand how the latest in fitness science and technology can maximize results and retention. Orangetheory Fitness, known for… The post Inside Orangetheory’s Tech-Forward Approach to Group Fitness appeared first on Athletech News.
Zeamo Adds Anytime Fitness to Growing Corporate Wellness Platform
More than 50 million employees now have Zeamo as their fitness benefit through their work wellness program or health insurance Zeamo, a corporate wellness platform that enables businesses to manage employee fitness benefits, and Healthy Contributions, a provider of wellness programs for small-to-mid-sized businesses, health insurers and more, have put pen to paper with top… The post Zeamo Adds Anytime Fitness to Growing Corporate Wellness Platform appeared first on Athletech News.
GLP-1 Boosting Foods Could Be New Wave in Weight Loss
As semaglutide products face supply shortages and questions about long-term effects, gut health supplements that claim to naturally boost GLP-1 may start flying off the shelves Fiber-packed products in the gut health space could offer budget-conscious and semaglutide-wary consumers an injection-free path toward weight loss. Experts have long referred to the gut as the body’s… The post GLP-1 Boosting Foods Could Be New Wave in Weight Loss appeared first on Athletech News.
As Gen Z Embraces Gyms, Questions Around Filming Etiquette Emerge
ATN explores the implications of a new gym culture that prioritizes capturing personal workouts on camera, often to the detriment of others Gym etiquette is a cornerstone of fitness culture, typically emphasizing respect, safety and consideration for others. However, as digital technology becomes increasingly intertwined with our daily lives, traditional norms are being reshaped. The… The post As Gen Z Embraces Gyms, Questions Around Filming Etiquette Emerge appeared first on Athletech News.
Gyms See Foot Traffic Surge in Q1, Shaking Off Early Concerns
EoS Fitness, Crunch and Chuze saw the highest YoY visit growth in April while Life Time members spent the most time in club per visit, according to a new report Major big-box gyms and health clubs including Planet Fitness, Life Time and Crunch Fitness experienced increased year-over-year visitation numbers nearly every week from January 2024… The post Gyms See Foot Traffic Surge in Q1, Shaking Off Early Concerns appeared first on Athletech News.
SageHouse Launches proof3, a Remote Longevity Fitness Coaching Platform
Proof3 will pair experienced remote coaches with individuals aged 30 and above, creating personalized fitness, nutrition and lifestyle plans with an eye toward longevity The SageHouse, an investment and advisory firm for fitness brands, is going all in on longevity. The firm announced the launch of its first operating brand, proof3, which aims to revolutionize… The post SageHouse Launches proof3, a Remote Longevity Fitness Coaching Platform appeared first on Athletech News.
Stairmaster Franchise Bünda Taps Xivic To Drive Growth With AI
Bünda, a fitness franchise that combines stairmasters with strength training, had two locations when tech consulting firm Xivic took it on as a client last year. It now has 10 and is eyeing 20 by the end of 2024 Bünda couldn’t have picked a better firm to elevate its digital presence and drive franchise… The post Stairmaster Franchise Bünda Taps Xivic To Drive Growth With AI appeared first on Athletech News.
Whoop Signs Cristiano Ronaldo as Investor, Ambassador in Global Play
The partnership aligns with the human performance company’s strategic global expansion plans, including in Saudi Arabia where Ronaldo plays professionally Whoop has welcomed Cristiano Ronaldo as its newest global ambassador and investor as the human performance company specializing in fitness wearables eyes new markets including Saudia Arabia, where Ronaldo currently plays for Al-Nassr. Specific financial… The post Whoop Signs Cristiano Ronaldo as Investor, Ambassador in Global Play appeared first on Athletech News.
Dr. B Partners With Xplor, BODi To Expand HSA/FSA Funds in Fitness
The telehealth startup now has deals with several major fitness brands that allow qualifying Americans to use pre-tax dollars to pay for memberships and classes Dr. B, an emerging telehealth provider focused on making healthcare more affordable and accessible, has signed partnerships with Xplor Mariana Tek and BODi to allow customers of those brands to… The post Dr. B Partners With Xplor, BODi To Expand HSA/FSA Funds in Fitness appeared first on Athletech News.
Xponential Dismisses CEO Anthony Geisler Amid Investigations
Geisler, who founded Xponential Fitness and grew it into the world’s largest franchisor of boutique fitness brands, has been relieved of his duties and suspended following notice of a USAO investigation Anthony Geisler, who has served as CEO of Xponential Fitness since he founded the brand in 2017, has been removed from his duties by… The post Xponential Dismisses CEO Anthony Geisler Amid Investigations appeared first on Athletech News.
Why the Retention & Culture Model Beats Volume & ‘Community’
In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former should lead to better client retention outcomes. MADabolic is a leading group strength and conditioning franchise brand with 33 studios open nationwide and another 80+ in development. For more information on the MADabolic franchise opportunity, please visit… The post Why the Retention & Culture Model Beats Volume & ‘Community’ appeared first on Athletech News.
Athletech News
1K+
Posts
654K+
Views
Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector.
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments. It’s essential to note our commitment to transparency: our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. We strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation. Join us in shaping the news narrative together.