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Birth Control App Natural Cycles Lands $55M as Tech Brands Eye Women’s Health
The FDA-cleared app is changing the game for women’s health, using an algorithm and temperature data to help women predict their fertility with greater accuracy Natural Cycles, a women’s health company behind the first DTC birth control app, has just closed a €50.8 million ($55 million) Series C funding round intended for new product development,… The post Birth Control App Natural Cycles Lands $55M as Tech Brands Eye Women’s Health appeared first on Athletech News.
Adam Thielen, Ryan Englebert Elevate Sports Training With ETS Performance
Thielen is among several NFL players to link up with ETS, which trains youth, college and professional athletes for sports and also life Pro Bowl wide receiver Adam Thielen is no stranger to the importance of proper training. As the Carolina Panther gears up for his 12th season in the NFL, Thielen is also spending… The post Adam Thielen, Ryan Englebert Elevate Sports Training With ETS Performance appeared first on Athletech News.
Planet Fitness Plans Refinancing To Manage Debt
The big box gym giant has nearly 20 million members amid strong growth for the HVLP gym segment but is facing some headwinds as new CEO Colleen Keating takes over Big-box gym giant Planet Fitness is looking toward a refinancing transaction that will see it issue $600 million in new securitized debt, which, subject to… The post Planet Fitness Plans Refinancing To Manage Debt appeared first on Athletech News.
TZ Collective Returns To Help Personal Trainers Grow Their Business
ABC Trainerize’s June 6 event will give personal trainers actionable strategies to increase client engagement and retention, featuring top experts and influencers TZ Collective, powered by ABC Fitness, has announced its speaker lineup for the upcoming virtual event Beat the Heat: How to Increase Client Engagement and Revenue This Summer, on Thursday, June 6. The… The post TZ Collective Returns To Help Personal Trainers Grow Their Business appeared first on Athletech News.
Gold’s Gym Makes Long Beach Debut, Gets $15M for California Club Upgrades
The iconic gym brand is going all out in its home base of Southern California, opening new clubs and upgrading existing ones with state-of-the-art equipment, amenities and floor plans Gold’s Gym, synonymous with the iconic Arnold Schwarzenegger and all things sunny California, has arrived in Long Beach with a new, state-of-the-art facility. It comes as… The post Gold’s Gym Makes Long Beach Debut, Gets $15M for California Club Upgrades appeared first on Athletech News.
Fireside Chat: Wodify’s Brendan Rice on Hybrid Fitness Misconceptions
Rice shares his thoughts on what a successful digital strategy actually looks like for gyms and studios, including whether brands should create their own content In this exclusive “Fireside Chat” interview, Brendan Rice, CEO of Wodify, a leading software provider for fitness brands, joins Athletech News Founder and CEO Edward Hertzman to discuss how gyms… The post Fireside Chat: Wodify’s Brendan Rice on Hybrid Fitness Misconceptions appeared first on Athletech News.
Springbok Analytics Adds Dr. Andy Galpin as It Scales 3D Muscle-Scanning Tech
Springbok, which uses AI to create 3D visualizations of MRI scans, already has partnerships with the NBA and the NFL’s Houston Texans Springbok Analytics, a muscle analytics company that uses artificial intelligence (AI) to improve athlete health and longevity by making MRIs available as 3D visualizations, is adding to its team. On Wednesday, Springbok announced… The post Springbok Analytics Adds Dr. Andy Galpin as It Scales 3D Muscle-Scanning Tech appeared first on Athletech News.
How Fitness Brands Can Attract & Retain Gen Z Talent
How can gym managers create a workplace that prioritizes Gen Z’s unique needs? A NASM-certified wellness coach shares her tips As Gen Z enters the fitness industry workforce, their distinct perspectives on work-life balance and wellness are reshaping workplace culture. According to Qureos, an employment recruitment platform, Gen Z currently comprises 30% of the global… The post How Fitness Brands Can Attract & Retain Gen Z Talent appeared first on Athletech News.
For Tonal, AI & Strength Training Are the Keys To Saving At-Home Fitness
The smart home gym company is using the wealth of data it’s amassed on human strength training outcomes to revolutionize how people work out The at-home fitness market has endured some seismic shifts in recent years. The post-pandemic adoption of hybrid fitness models and the lure of high-value, low-price (HVLP) gyms and community-focused boutique fitness… The post For Tonal, AI & Strength Training Are the Keys To Saving At-Home Fitness appeared first on Athletech News.
Why Hormonal Health Is Vital to Any Corporate Wellness Strategy
Hormonal health is becoming increasingly important among women but impacts all genders, making it crucial for employee productivity and general business success Signe Svanfeldt is the Lead Nutritionist at Lifesum, a highly popular healthy eating platform Hormonal health is an issue for all employees, and leaders can support their teams by effectively prioritizing it in the… The post Why Hormonal Health Is Vital to Any Corporate Wellness Strategy appeared first on Athletech News.
Sency Transforms the Fitness Market With AI Motion Tracking
Sency’s SDK allows fitness brands to offer AI-powered motion analysis inside their apps, offering users a level of personalization and real-time feedback that’s poised to change the industry Sency is the first tech company to succeed in bringing the added value of AI motion analysis to more than a million members and many companies. Revolutionizing… The post Sency Transforms the Fitness Market With AI Motion Tracking appeared first on Athletech News.
How Body Scanning Tech Helps Fitness Brands Thrive in the GLP-1 Era
Weight loss drugs help people shed fat but they can also lead to a loss of muscle mass and bone density. Advanced body scanners help mitigate these risks by giving users real-time info on their body composition A seismic shift in the weight-loss industry is underway. JPMorgan analysts project that by the end of this… The post How Body Scanning Tech Helps Fitness Brands Thrive in the GLP-1 Era appeared first on Athletech News.
How Top HVLP Gyms Are Driving Growth in 2024
Execs from Chuze Fitness and Crunch Fitness, two of the fastest-growing gym brands in America, share how they plan to acquire and retain members in the coming years This article is adapted from a version that originally appeared in ATN’s 2024 State of Fitness & Wellness 2024 report, available for download here Big-box gyms continue to… The post How Top HVLP Gyms Are Driving Growth in 2024 appeared first on Athletech News.
Daily Harvest Adds Line of Longevity-Boosting Foods
The business of longevity is booming as brands in fitness, wellness and nutrition look to help consumers age more gracefully Parsley Health, a digital healthcare company, and Daily Harvest, a popular vegan meal delivery brand, are putting longevity on the menu. The two brands agreed to a partnership to produce products rich in nutrients potentially… The post Daily Harvest Adds Line of Longevity-Boosting Foods appeared first on Athletech News.
Pvolve Signs Franchise Deals in Atlanta, San Francisco
The functional fitness brand continues to open franchise locations across the U.S. at an impressive clip Pvolve, the functional fitness franchise that blends low-impact movement with resistance training, has two new homes, signing agreements in Atlanta and San Francisco. The brand announced plans to open its first-ever studio in Atlanta at the end of the… The post Pvolve Signs Franchise Deals in Atlanta, San Francisco appeared first on Athletech News.
The Bar Method Headed to Japan in First Global Deal
The Barre brand is gearing up for international expansion under parent company Self Esteem Brands, owner of Anytime Fitness The Bar Method is expanding beyond North America and plans to open its first Tokyo studios early next year, following an agreement with Fast Fitness Japan (FFJ), which acquired the master franchise rights to the Barre… The post The Bar Method Headed to Japan in First Global Deal appeared first on Athletech News.
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