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Athletech News
How Personal Trainers Can Navigate the Rise of Continuous Glucose Monitors
Athletech offers strategies and best practices for fitness professionals looking to leverage data provided by CGMs Technology continues to pave the way for innovative approaches to health optimization. Among tools available, continuous glucose monitors (CGMs) offer a window into the body’s energetic fluctuations in real time. Originally developed for individuals who are managing diabetes, CGMs… The post How Personal Trainers Can Navigate the Rise of Continuous Glucose Monitors appeared first on Athletech News.
Pvolve Nears 50 Franchise Agreements Amid Quick Growth
The Jennifer Aniston-affiliated functional fitness brand has been growing at breakneck speed since entering the brick-and-mortar franchise space Pvolve has charted a course for sunny Florida following its latest franchise deal, which will introduce the fitness brand to South Tampa before expanding its footprint in the Tampa Bay area with five additional locations. The functional… The post Pvolve Nears 50 Franchise Agreements Amid Quick Growth appeared first on Athletech News.
Serotonin Centers Expands as Longevity Franchises Flourish
Entrepreneurs, investors and consumers alike are all-in on longevity centers, which promise to slow aging and boost overall wellness Serotonin Centers is expanding its longevity and anti-aging franchise concept in Chicago with three new locations, its latest in a spate of expansion moves. The med-spa brand, named after the feel-good hormone, has 100 franchises open… The post Serotonin Centers Expands as Longevity Franchises Flourish appeared first on Athletech News.
OOFOS, the Original Recovery Footwear Brand, Spotlights Women in Sports
With patented tech that absorbs impact and enhances mobility, OOFOS is trusted by some of the world’s best athletes, including female sports stars Launched in 2011, OOFOS is the original recovery footwear brand – facilitating recovery before it was “in.” Founded by a team of professionals and friends who had worked in the athletic footwear… The post OOFOS, the Original Recovery Footwear Brand, Spotlights Women in Sports appeared first on Athletech News.
How Women Are Redefining Fitness on Their Own Terms
Female fitness pros increasingly occupy leadership roles in organizations and as entrepreneurs, but work remains to achieve gender equity Women’s History Month commemorates the achievements and struggles of women throughout history and casts a light on the evolving roles and burgeoning presence of women. The fitness industry serves as a prime example of this evolution.… The post How Women Are Redefining Fitness on Their Own Terms appeared first on Athletech News.
Myrow Founder Sees Bright Future for Connected Rowing
Gary Simpson created myrow, which offers a 22-inch HD touchscreen that attaches to Concept2 rowers and comes loaded with over 200 workouts During the pandemic, Gary Simpson had a realization that his at-home rowing experience could benefit from connectivity. Specifically, he sought a connected fitness solution that would work with his Concept2 rowing machine, the… The post Myrow Founder Sees Bright Future for Connected Rowing appeared first on Athletech News.
Trainer Talks: Ashley Paulson Redefines Endurance With a Dash of Fun
From marathons to motherhood, Ashley Paulson’s unique approach to fitness inspires a community of athletes to achieve their goals With a healthy dose of enthusiasm and discipline, Ashley Paulson serves as an example of how joy and consistency forge the path to fitness achievements. Paulson has turned her passion for running into a vibrant testament,… The post Trainer Talks: Ashley Paulson Redefines Endurance With a Dash of Fun appeared first on Athletech News.
EGYM Launches AI Training Plans, Hip Thrust Machine
The fast-growing fit tech company is hitting on two of the biggest trends in the fitness industry with new software and hardware unveilings When it comes to groundbreaking innovations, EGYM likes to go two at a time. The fast-growing fit tech company announced the upcoming launches of EGYM Genius, an AI-powered training software, and Hip… The post EGYM Launches AI Training Plans, Hip Thrust Machine appeared first on Athletech News.
Burn Boot Camp Adds Financing Option for Franchisees
The group fitness franchise has partnered with ApplePie Capital as it scales nationwide Burn Boot Camp is fueling its nationwide expansion and providing its franchisees with financial options, partnering with ApplePie Capital, a firm specializing in franchise business lending. The fitness brand made Entrepreneur’s Franchise 500 list earlier this year and recently launched its first… The post Burn Boot Camp Adds Financing Option for Franchisees appeared first on Athletech News.
Fireside Chat: Echelon CEO Lou Lentine on the Art of Fitness Supply & Design
Lentine and Arch Amenities Group VP/Development Danny Dulkin join ATN’s video series to discuss how their companies work together to build a winning gym environment Lou Lentine, founder and CEO of Echelon, a leading manufacturer of connected fitness equipment, and Danny Dulkin, Vice President of Development at Arch Amenities Group, which creates bespoke wellness spaces,… The post Fireside Chat: Echelon CEO Lou Lentine on the Art of Fitness Supply & Design appeared first on Athletech News.
Investors Bullish on Consumer Health, Preventive Care
Lance Armstrong’s Next Ventures is looking to invest $100 million into the “consumerization of health.” Other firms have similar plans The $1.8 trillion global wellness market, coupled with advancements in biometric tracking and health technology, has investors banking on the future of wellness. Renowned cyclist and endurance athlete Lance Armstrong’s Next Ventures is the latest… The post Investors Bullish on Consumer Health, Preventive Care appeared first on Athletech News.
TruFit Hits 40 Locations, Expands in Tennessee
The Texas-based HVLP gym chain has experienced a 45% increase in its member base over the past two years and is flush with new growth capital TruFit Athletic Clubs, a Texas-based high-value, low-price (HVLP) gym chain, opened its 40th club and fourth Tennessee location, touting its “affordable luxury” approach to club memberships. The opening of… The post TruFit Hits 40 Locations, Expands in Tennessee appeared first on Athletech News.
Product of the Week: NFL’s Nick Bosa Swears by the Hurom H400 Juicer. Should You?
Hurom’s premium juicer packs a (quiet) punch and cuts down on cleanup. Does it deserve a spot in your wellness routine? All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Hurom has been manufacturing juicers since 1974… The post Product of the Week: NFL’s Nick Bosa Swears by the Hurom H400 Juicer. Should You? appeared first on Athletech News.
Wellness Clubs Are Taking Over NYC
The Big Apple is taking a bite out of AI-powered wellness experiences in lavish, members-only clubs High-earning New Yorkers are expected to look increasingly well-rested, full of vitality and overall centered this summer as wellness brand Continuum opens its flagship location in New York City’s Greenwich Village, adding to the health and wellness landscape of… The post Wellness Clubs Are Taking Over NYC appeared first on Athletech News.
CEO Corner: How Noam Tamir Built TS Fitness Into an NYC Boutique Fitness Staple
A former Crunch Fitness personal trainer, Tamir established TS Fitness in 2011, growing it into a top NYC studio with around 160 members Building a thriving boutique fitness studio is a tough task. Nowhere is that truer than in New York City, where intense competition, high turnover and cost pressures drive many studios out of… The post CEO Corner: How Noam Tamir Built TS Fitness Into an NYC Boutique Fitness Staple appeared first on Athletech News.
Ultrahuman Raises $35M To Disrupt Smart Ring Market
Beyond its flagship ring, the wearable tech company has created a multi-device ecosystem to give users more data points on their health Ultrahuman, a wearable tech company with products such as a habit-tracking ring, a continuous glucose monitor (CGM) and an upcoming home health device, has secured $35 million in a Series B equity and… The post Ultrahuman Raises $35M To Disrupt Smart Ring Market appeared first on Athletech News.
Barry’s Pivots to Co-CEO Model Amid Global Expansion
Longtime Barry’s exec Jonathan (JJ) Gantt will form a “left brain/right brain” partnership with Joey Gonzalez Barry’s has promoted Jonathan (JJ) Gantt to co-CEO to serve alongside Joey Gonzalez as the popular boutique fitness brand eyes domestic and international growth. Gonzalez and Gantt will work collaboratively on strategic initiatives to drive growth. Gantt has been… The post Barry’s Pivots to Co-CEO Model Amid Global Expansion appeared first on Athletech News.
Kenny Santucci’s Strong New York To Host Wellness Retreat
The organization is hosting a winter wellness getaway weekend in New York City, bringing together top brands and industry leaders Building on the success of its annual Fitness Expo, Strong New York is hosting a weekend wellness experience to foster community in the industry. Attendees can experience the event for the entire weekend, from March… The post Kenny Santucci’s Strong New York To Host Wellness Retreat appeared first on Athletech News.
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