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IHRSA 2024: Fitness Brands Balance AI & Community
As the fitness industry embraces AI and digitalization, Barry’s and Technogym are keeping the consumer experience at the forefront Digitalization and artificial intelligence are forging a new frontier for the fitness industry, as demonstrated by numerous exhibitors and sponsors at IHRSA 2024 in Los Angeles. Although the promises of AI and technology can drive business,… The post IHRSA 2024: Fitness Brands Balance AI & Community appeared first on Athletech News.
IHRSA Rebrands to Health & Fitness Association, Marking New Era
The new name, announced at IHRSA’s annual trade show in Los Angeles, signals the organization’s commitment to global recognition The leading global community of health and fitness professionals founded in 1981 as IRSA prior to transitioning to IHRSA in 1994 has entered a new chapter with a new moniker: Health & Fitness Association. Liz Clark,… The post IHRSA Rebrands to Health & Fitness Association, Marking New Era appeared first on Athletech News.
FitLab Accelerates Growth With $65M in Strategic Financing
The platform behind Nike Studios and other boutique fitness concepts is eyeing ambitious growth FitLab, the multi-brand performance lifestyle company behind Nike Studios, has some new capital to play with. The fitness platform has secured a $65 million strategic financing facility from Atlas Credit Partners, made up of approximately $35 million funded at closing and… The post FitLab Accelerates Growth With $65M in Strategic Financing appeared first on Athletech News.
TRX Breaks Guinness World Record for Largest Suspension Training Class
The brand behind the world’s most iconic suspension trainer celebrated its 20-year anniversary by breaking a world record TRX Training celebrated its 20-year anniversary by making history, hosting the largest suspension training class ever recorded and setting a new Guinness World Records mark. The event took place during TRX’s International Training Summit at the 2004… The post TRX Breaks Guinness World Record for Largest Suspension Training Class appeared first on Athletech News.
Weight Loss Drugs Shift Spending to the ‘Wellness Wallet’
Cutbacks in unhealthy spending among GLP-1 users are shifting $205 per month to the “wellness wallets” of those consumers The “Wellness Wallet” phenomenon recently sparked by GLP-1 weight loss drugs, like Ozempic, Mounjaro and Wegovy has led to a seismic shift from unhealthy to healthy consumption options for millions of American consumers. A survey by… The post Weight Loss Drugs Shift Spending to the ‘Wellness Wallet’ appeared first on Athletech News.
BowFlex Files for Bankruptcy, Eyes Potential Sale to Matrix Parent
After a lengthy fight, the fitness equipment maker is waiving the white flag and seeking new ownership with help from a stalking horse bidder At-home fitness equipment manufacturer BowFlex has filed for Chapter 11 bankruptcy, agreeing to a deal that could see Matrix parent company Johnson Health Tech Retail acquire it for $37.5 million. Johnson… The post BowFlex Files for Bankruptcy, Eyes Potential Sale to Matrix Parent appeared first on Athletech News.
Therabody Embraces In-Person Wellness Experiences
Therabody has launched Reset Rewards, a new membership program in use at its in-person wellness centers across the country Reset by Therabody is the wellness tech brand’s in-person, experiential wellness hub, with locations across the United States including Los Angeles, Philadelphia, New York and Houston. The whole-body wellness centers offer clients access to Therabody’s technology,… The post Therabody Embraces In-Person Wellness Experiences appeared first on Athletech News.
Technogym Launches AI-Powered Health & Longevity Tracking
Debuting at IHRSA 2024, Technogym Check Up uses AI to assess physical and cognitive conditions, prescribing the ideal fitness program that adapts over time Technogym, the fitness industry’s only AI-based end-to-end open platform, has perfected its leading “ecosystem,” delivering successful results for operators in terms of ROI, member engagement and attraction, as well as fitness… The post Technogym Launches AI-Powered Health & Longevity Tracking appeared first on Athletech News.
Infinity, Beyond Fitness, Ramps Up Franchising Plans
The Miami wellness brand continues to assemble an all-star team as it eyes franchise expansion, adding IFA Foundation chairman Dan Monaghan Infinity, beyond fitness, a Miami-based wellness brand encompassing training, nutrition and recovery, has added Dan Monaghan as an investor and advisor as it bolsters its franchising expansion endeavors. Monaghan, who will accelerate Infinity’s next… The post Infinity, Beyond Fitness, Ramps Up Franchising Plans appeared first on Athletech News.
Dancing Has Profound Mental Health Benefits, Study Finds
All exercise is effective at treating depression, but a new study shows that dance is best, and it may not be particularly close Cutting a rug may help beat depression, according to new research. An evidence review recently published by the BMJ that explores the optimal dose and modality of exercise for treating major depressive… The post Dancing Has Profound Mental Health Benefits, Study Finds appeared first on Athletech News.
How Ekhos’ Saskia Topp Went From Model to Health & Wellness Entrepreneur
When the pandemic disrupted the modeling industry, Topp pivoted and founded a fast-growing digital marketing agency specializing in health and wellness Saskia Topp is a model, ambassador and entrepreneur who’s obsessed with health and wellness. What started as a passion soon turned into the basis for her fast-growing digital marketing agency, Ekhos. “‘Work smarter, not… The post How Ekhos’ Saskia Topp Went From Model to Health & Wellness Entrepreneur appeared first on Athletech News.
How Gyms Can Build Winning Wellness & Recovery Spaces, With WellnessSpace Brands
WellnessSpace Brands president Kevin Conway shares best practices for clubs, gyms and studios looking to build top-class recovery and wellness areas within their facilities Offering a dedicated recovery and wellness space has become table stakes for fitness industry operators. Over the last few decades, facilities have evolved from exercise clubs into the health and wellness… The post How Gyms Can Build Winning Wellness & Recovery Spaces, With WellnessSpace Brands appeared first on Athletech News.
IHRSA 2024 Equipment Rundown: Tech, Strength Training Take Center Stage
ATN spoke with Technogym, Life Fitness, Eleiko, True Fitness and BeaverFit to get an inside look at their IHRSA 2024 equipment unveilings In anticipation of IHRSA 2024, leading fitness equipment companies are gearing up to showcase their cutting-edge equipment and best-in-class digital solutions. Among the distinguished brands headed to IHRSA are Technogym, Life Fitness, Eleiko,… The post IHRSA 2024 Equipment Rundown: Tech, Strength Training Take Center Stage appeared first on Athletech News.
seca Tru Brings Medical Analysis to Gyms & Studios
The seca TRU body composition solution tracks muscle mass, fat mass, energy expenditure, recovery levels and more, giving members a better picture of their state of health than simple bodyweight tracking When you’re a top medical equipment supplier, being forward-thinking isn’t just something to strive for, but a necessity. Having done that for over 180… The post seca Tru Brings Medical Analysis to Gyms & Studios appeared first on Athletech News.
IHRSA Teases Big Announcement, Key Speakers at 2024 Event
Featuring keynotes from industry leaders like Mark Mastrov and a special announcement, IHRSA’s annual trade show figures to be its best yet IHRSA 2024 is set to invigorate the fitness and wellness industry, with the much-anticipated annual convention and trade show set for March 6 – 8 in Los Angeles. IHRSA, the industry-leading health and… The post IHRSA Teases Big Announcement, Key Speakers at 2024 Event appeared first on Athletech News.
Coach Welly Adds Former IBM Exec, Eyes North American Market
The personalized member engagement platform has quickly grown in Australia and is now looking to do the same internationally As it aims to expand into North America, Australia-based health tech company Coach Welly now has as good a guide as anyone. The personalized member engagement platform appointed John Blackburn as its North American lead. Blackburn… The post Coach Welly Adds Former IBM Exec, Eyes North American Market appeared first on Athletech News.
Experts Talk GLP-1s & Fitness Programming
Experts at the 2024 IDEA & ACSM Summit share how fitness professionals can tap into the synergy between weight-loss drugs and exercise programs At the forefront of the battle against obesity, a panel of exercise physiology and weight management experts presented a session at the 2024 IDEA & ACSM Health & Fitness Summit, February 22-25… The post Experts Talk GLP-1s & Fitness Programming appeared first on Athletech News.
IHRSA 2024 Software Rundown: All About the Member Experience
ATN spoke with Xplor, Club OS, ABC Fitness, Club Automation and ClubReady to get an inside look at their 2024 plans Innovation in gym and studio software management tools has emerged as a key trend at recent fitness industry trade shows including IHRSA, with the market becoming increasingly competitive. This year’s IHRSA 2024 will showcase… The post IHRSA 2024 Software Rundown: All About the Member Experience appeared first on Athletech News.
How SWTHZ Is Bringing Contrast Therapy to the Masses
The brainchild of franchising expert Jamie Weeks, SWTHZ offers infrared sauna, cold plunge and Vitamin C showers in luxurious private suites When it comes to health and fitness, the franchise market is booming. But Jamie Weeks is approaching things differently – on every level. Week’s rapidly expanding brand, SWTHZ – a premium-experience contrast therapy studio… The post How SWTHZ Is Bringing Contrast Therapy to the Masses appeared first on Athletech News.
REP Fitness Eyes Commercial Market With Cardio, Strength Innovations
Founded in 2012 and twice listed on the Inc. 5000, REP is making its equipment available for gyms, studios and fitness facilities After making a name for themselves as a top at-home strength equipment supplier over the past decade, REP Fitness aims to do the same from a commercial standpoint — viewing the IHRSA and… The post REP Fitness Eyes Commercial Market With Cardio, Strength Innovations appeared first on Athletech News.
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