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Corporate Wellness Programs May Be Missing the Mark
In a controversial take, an Oxford researcher finds that offering wellness apps has almost zero impact on the modern workforce Employers who are investing in corporate wellness programs could use their resources in a more productive and meaningful way, according to new research based on a University of Oxford study. The study, authored by William… The post Corporate Wellness Programs May Be Missing the Mark appeared first on Athletech News.
Can Arnold Schwarzenegger Build the Ultimate Fitness App?
The bodybuilding legend has quickly grown a community of dedicated fitness enthusiasts as he officially launches “The Pump” Arnold Schwarzenegger has done it all: former professional bodybuilder, actor, businessman, politician. Now 76, The Terminator is focused on his wellness media company, Arnold’s Pump Club, and a new fitness app. Dubbed “The Pump,” the app opened… The post Can Arnold Schwarzenegger Build the Ultimate Fitness App? appeared first on Athletech News.
Wearable Tech, In-Person Fitness Continue To Rise in 2024
ACSM’s worldwide survey of fitness trends forecasts a return to in-person fitness and a rise in technology, among other predictions In a shift from pandemic-era outcomes, the American College of Sports Medicine’s (ACSM) 2024 Worldwide Survey of Fitness Trends indicates a move back to in-person fitness experiences while continuing to emphasize the role of technology… The post Wearable Tech, In-Person Fitness Continue To Rise in 2024 appeared first on Athletech News.
Exxentric Pushes Boundaries Inside & Outside the Gym With Splitit
Exxentric uses flywheel tech to disrupt strength training. Thanks to Splitit, it’s also changing the way consumers buy fitness products In terms of exercise – and the way users pay for it – Exxentric isn’t afraid to take the road less traveled. The fitness equipment supplier, founded in 2011, uses flywheel technology to prompt its… The post Exxentric Pushes Boundaries Inside & Outside the Gym With Splitit appeared first on Athletech News.
Oura, Samsung & More: The Smart Ring Era Is Here
Smart rings made waves at CES 2024 as wearable health and fitness becomes more mainstream and high-tech. Can anyone challenge Oura? Oura has long been synonymous with “smart ring.” For years, entering the space proved difficult for many potential competitors due to the technological challenges of creating small and stylish enough hardware components for heart… The post Oura, Samsung & More: The Smart Ring Era Is Here appeared first on Athletech News.
EGYM’s BioAge Makes Progress in the Gym Tangible for Members
BioAge tracks wellness across four pillars: strength, cardio, flexibility and metabolism, giving immediate feedback and driving engagement As a leading technology provider, EGYM solves one of the fitness industry’s longest-running challenges — demonstrating to members that they’re making progress in the gym regardless of their weight on the scale. EGYM’s BioAge offers a holistic, measurable… The post EGYM’s BioAge Makes Progress in the Gym Tangible for Members appeared first on Athletech News.
CEO Corner: Ginger Ressler on Fabletics’ Activewear Rise
Ginger Ressler co-founded Fabletics in 2013. Since then, the brand has become one of the biggest names in activewear Ginger Ressler co-founded Fabletics in 2013 with her husband Don Ressler and Adam Goldenberg, with the brand soon after adding actress Kate Hudson. A Southern California Native and former Division 1 track athlete, Ressler began the… The post CEO Corner: Ginger Ressler on Fabletics’ Activewear Rise appeared first on Athletech News.
WaterRower Acquires CityRow in Connected Fitness Consolidation
A manufacturer of rowers for brands like Ergatta and CityRow, WaterRower has just made a splash in the connected fitness space CityRow has been acquired by rower maker WaterRower, representing another step in what may be a gradual consolidation of the connected fitness market. The two companies are familiar with one another, with the Rhode… The post WaterRower Acquires CityRow in Connected Fitness Consolidation appeared first on Athletech News.
Supplement Maker Timeline Raises $66M Amid Longevity Wave
A promising age-fighting ingredient in Timeline’s products has attracted big-time investors in L’Oréal and Nestlé Consumer health biotech company Timeline has raised $66 million in a Series D financing round which included strategic investments from L’Oréal and Nestlé. Switzerland-based Timeline offers nutritional supplements and topical skin health products with Mitopure, a proprietary ingredient (Urolithin A)… The post Supplement Maker Timeline Raises $66M Amid Longevity Wave appeared first on Athletech News.
Target Goes All-In on Wellness
The retail giant intends to become a healthier place to shop, introducing 1,000+ wellness products at cost-conscious price points Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. For… The post Target Goes All-In on Wellness appeared first on Athletech News.
Virtual & Online Fitness Market To Top $250B as Demand Rises
Opportunities abound for fitness companies and personal trainers in the red-hot virtual fitness arena The burgeoning global virtual and online fitness market is anticipated to reach a staggering $256.97 billion by 2032, a substantial increase from its 2022 valuation of $15.82 billion, according to recent findings by The Brainy Insights, a market research firm. Even… The post Virtual & Online Fitness Market To Top $250B as Demand Rises appeared first on Athletech News.
Product of the Week: Gainful Personalizes Nutrition Better Than Most
Gainful creates personalized nutrition and supplement packages based on an online quiz, and offers access to registered dietitians All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Founded in 2017, Gainful is all about personalized performance nutrition.… The post Product of the Week: Gainful Personalizes Nutrition Better Than Most appeared first on Athletech News.
Can Fitness Programs Help Ozempic Users Keep Their Muscle?
A new market has emerged which focuses on maintaining the lean muscle mass of consumers taking popular weight-loss drugs like Ozempic If 2023 was the year of Ozempic and rapid weight loss, 2024 is shaping up to be the year of safeguarding lean muscle mass. The promises and popularity of weight loss drugs have caused… The post Can Fitness Programs Help Ozempic Users Keep Their Muscle? appeared first on Athletech News.
Lumin Fitness Begins Franchise Expansion With Texas Deal
The “world’s smartest fitness studio” uses a low-labor model where fitness classes can profitably run all day Lumin Fitness, an interactive AI-powered gamified boutique fitness studio concept, has just signed its first franchise agreement, with Verge Fit Holdings, a group that plans to open 13 Lumin locations across key markets in Texas such as Dallas,… The post Lumin Fitness Begins Franchise Expansion With Texas Deal appeared first on Athletech News.
Dick’s Sporting Goods Unveils Women’s Activewear Line for All-Day Use
Featuring Lycra Adaptiv tech, the Calia Inspire line acts as a “second skin” that responds to motion but is suitable for rest and post-workout errands Calia, a women’s performance wear brand sold exclusively at Dick’s Sporting Goods, has launched a new apparel collection, Inspire, featuring a revolutionary new fiber. Marketed as Calia’s most versatile collection… The post Dick’s Sporting Goods Unveils Women’s Activewear Line for All-Day Use appeared first on Athletech News.
Promountings Acquires Aqua Training Bag in Boxing Equipment Deal
A one-stop shop for boxing fitness equipment is taking shape with Promountings’ recent acquisition of Aqua Training Bag Promountings, a leading boxing fitness equipment manufacturing company for home gyms and boutique studios, is tightening its grip on what hangs from its state-of-the-art mounts and racks. Promountings has acquired Aqua Training Bag, a global supplier of… The post Promountings Acquires Aqua Training Bag in Boxing Equipment Deal appeared first on Athletech News.
Fabletics Celebrates 10 Years With Throwback Collection
The Kevin Hart and Kate Hudson-backed activewear brand is celebrating one decade in business by launching redesigned pieces from its past Fabletics is celebrating its recent 10-year anniversary by releasing the Luxe 360 Archive Collection designed by co-founder Ginger Ressler. Featuring new takes on beloved pieces, the twelve-piece collection is size-inclusive, ranging from XXS to… The post Fabletics Celebrates 10 Years With Throwback Collection appeared first on Athletech News.
Wahoo Fitness Launches Treadmill Powered by Smart Tech
Featuring gamification from Zwift Run and other high-tech features, Wahoo’s Kickr Run is a formidable entry into the treadmill space Treadmills are officially coming to Wahoo Fitness, promising to take users and the company itself down new paths in 2024. The indoor and outdoor fitness supplier will launch the Kickr Run Smart Treadmill in the… The post Wahoo Fitness Launches Treadmill Powered by Smart Tech appeared first on Athletech News.
Watch Now: Oura’s Dorothy Kilroy Joins ATN “Unscripted” Podcast
Kilroy offers a glimpse into the future of the Oura Ring and shares her perspective on the wearable industry as a whole Dorothy Kilroy, chief commercial officer at Oura, joins the show in Athletech News’ latest installment of the “Unscripted” podcast. While Kilroy started at Oura less than a year ago, she’s a long-tenured consumer,… The post Watch Now: Oura’s Dorothy Kilroy Joins ATN “Unscripted” Podcast appeared first on Athletech News.
Talofa Games Secures $6.3M for Interactive Running App
Run Legends has been a hit with gaming and workout enthusiasts, indicating that gamified fitness can be simple yet effective San Francisco-based Talofa Games has raised $6.3 million in seed funding for its mobile fitness and future initiatives, after garnering over ten million downloads for its free app, Run Legends. The funding round was led… The post Talofa Games Secures $6.3M for Interactive Running App appeared first on Athletech News.
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