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Muuvr Raises $4.2M for Rewards-Based Fitness App
The fitness app incentivizing exercise just got rewarded in its own right, notching $4.16 million in post-seed funding to build and scale Going the extra mile has never looked more attractive. Muuvr, the fitness app that motivates runners, cyclists and swimmers through reward programs and community engagement, announced a significant investment to expand its platform.… The post Muuvr Raises $4.2M for Rewards-Based Fitness App appeared first on Athletech News.
Pure Barre, YogaSix Head to Japan in Latest Expansion Moves
Xponential Fitness and its master franchise partner see Japan as an up-and-coming fitness market with strong consumer demand At least 50 Pure Barre and YogaSix studios are expected to open in Japan after Xponential Fitness signed a master franchise agreement with Osaka-based Sunpark Co. Ltd., a StretchLab master franchisee and franchisor of restaurants, entertainment concepts… The post Pure Barre, YogaSix Head to Japan in Latest Expansion Moves appeared first on Athletech News.
Studio Pilates Helps Pregnant Women Stay Active
The Pilates franchise with locations in Brooklyn, North Carolina and Kentucky offers classes designed for pregnant women and new mothers Staying active before, during and after pregnancy is essential for a mother’s and baby’s wellbeing. Studio Pilates, an Australia-based fitness franchise with locations in Brooklyn, Wilmington, North Carolina, and Lousiville, Kentucky, has introduced Prenatal and… The post Studio Pilates Helps Pregnant Women Stay Active appeared first on Athletech News.
Trainer Talks: Cori Lefkowith Embraces Online Fitness, Social Media
Cori Lefkowith, owner of Redefining Strength, has evolved from being a gym owner to a trusted online fitness source Cori Lefkowith, founder of Redefining Strength, Mission Viejo, California, is passionate about empowering clients through health and fitness. She opened her dynamic, in-person training facility in 2014, and then started carving her own niche in the… The post Trainer Talks: Cori Lefkowith Embraces Online Fitness, Social Media appeared first on Athletech News.
TikTok Taps Peloton for Exclusive Fitness Content
Live Peloton classes, instructor series, creator partnerships, class clips and celebrity collaborations will be available on the social media platform Endless doom-scrolling on TikTok may soon be replaced with inspiration to move and get fit, after Peloton struck a deal to place its fitness content on the uber-popular short-form video platform with a staggering one… The post TikTok Taps Peloton for Exclusive Fitness Content appeared first on Athletech News.
CrossFit Names GoRuck as Official Apparel & Footwear Partner
GoRuck will be the official partner for both CrossFit and the CrossFit Games, replacing Nobull CrossFit has announced GoRuck as its official apparel and footwear provider for both CrossFit and the CrossFit Games, marking an end to the fitness brand’s partnership with Nobull. As rucking and tactical training grows in popularity, GoRuck has gained recognition… The post CrossFit Names GoRuck as Official Apparel & Footwear Partner appeared first on Athletech News.
Athletech Rings Nasdaq Opening Bell, Marking New Era for Fitness & Wellness
“It is time that the fitness and wellness industry have a serious seat at the table,” remarked Athletech News founder Edward Hertzman Athletech News rang the opening bell at the Nasdaq on January 4, 2024, marking a significant moment for the entire fitness and wellness industry, which was well represented at the landmark event. Alongside… The post Athletech Rings Nasdaq Opening Bell, Marking New Era for Fitness & Wellness appeared first on Athletech News.
Apple Fitness+ Adds Golf Workouts, Super Bowl Halftime Tracks
The tech giant is as committed as ever to the fitness and wellness space, rolling out a series of enhancements to its workout product Apple Fitness+ is rolling out updates this coming Monday that will help users start the new year off right. After a tumultuous several weeks for the company with the Apple Watch… The post Apple Fitness+ Adds Golf Workouts, Super Bowl Halftime Tracks appeared first on Athletech News.
F45 Drives Engagement With Unique Blend of Fitness Culture & Tech
The popular functional fitness franchise is tackling gym intimidation head-on with a welcoming environment, supportive coaches and new classes There’s no shortage of individuals who want to get into fitness and wellness but fail to take the necessary steps to put themselves on a mat, treadmill, or bench. Gym intimidation and general “know-how” are both… The post F45 Drives Engagement With Unique Blend of Fitness Culture & Tech appeared first on Athletech News.
Global Wellness Economy Projected To Hit $8.5T by 2027
The category of nutrition, non-GLP weight loss management and supplements is expected to become the largest wellness market in 2025 A new report brings encouraging news to the wellness sector, with the total wellness economy projected to hit a staggering $8.5 trillion in 2027 after reaching $5.5 trillion in 2022. Research by the Global Wellness… The post Global Wellness Economy Projected To Hit $8.5T by 2027 appeared first on Athletech News.
CEO Corner: Lumos’ Dr. Biquan Luo Aims To Change Lives With Sleep Tech
LumosTech’s sleep mask combats jetlag and helps professional athletes and everyday consumers alike get better quality shut-eye Dr. Biquan Luo, PhD, founded LumosTech and created the brand’s flagship Lumos Sleep Mask in 2016 as a way to combat jetlag. As a student, Dr. Luo traveled frequently between her hometown in Asia and the U.S., and wanted… The post CEO Corner: Lumos’ Dr. Biquan Luo Aims To Change Lives With Sleep Tech appeared first on Athletech News.
FlexIt Acquires Mental Wellness Brand, Plans Corporate Push
FlexIt is pushing deeper into holistic health and workplace wellness, with plans to expand into new B2B markets FlexIt, a fast-growing digital health and wellness company that provides live, one-on-one personal training, has acquired Sukhi Inc., a mental wellness platform. The deal strengthens FlexIt’s presence in the corporate wellness space and provides new and expanding… The post FlexIt Acquires Mental Wellness Brand, Plans Corporate Push appeared first on Athletech News.
Orangetheory Taps Ascent as Official Protein Powder
Ascent’s whey and plant-based protein powders will now be available at select Orangetheory Fitness studio locations Ascent Protein has reached new heights, inking a nationwide partnership with Orangetheory Fitness that makes the sports nutrition brand the fitness franchise’s first official protein powder partner. Ascent, a Colorado-based nutrition brand, offers protein-packed whey and planet-based blends, each… The post Orangetheory Taps Ascent as Official Protein Powder appeared first on Athletech News.
Hyperice Sues Therabody Over Massage Gun Patent Infringement
The wellness brand alleges several products made by its rival Therabody infringe on Hyperice’s patented percussion massage technology Hyperice has filed a lawsuit in federal court against Therabody, asserting that the company infringed its recently issued U.S. Patent No. 11,857,482. The patent claims technology dating to 2013, which is used in Hyperice products like its… The post Hyperice Sues Therabody Over Massage Gun Patent Infringement appeared first on Athletech News.
Xponential Fitness President on Lindora Deal, 2024 Wellness Trends
Xponential is eyeing cross-collaborations between its fitness brands and Lindora, a chain of health clinics offering GLP-1s and wellness treatments Xponential Fitness, the leading global boutique fitness franchisor, is entering 2024 fortified with its recently acquired eleventh brand, Lindora, a chain of metabolic health clinics offering weight-loss drugs and various wellness therapies. A departure from… The post Xponential Fitness President on Lindora Deal, 2024 Wellness Trends appeared first on Athletech News.
Equinox Designs Training Program for Members on Weight Loss Drugs
The luxury fitness brand is creating a program to help Ozempic and Wegovy users build long-term, healthy habits Luxury fitness and wellness brand Equinox is starting the new year with a personal training program designed for clients on popular weight-loss medications such as Ozempic and Wegovy or who are interested in using GLP-1s. The famed… The post Equinox Designs Training Program for Members on Weight Loss Drugs appeared first on Athletech News.
NJ Bill Makes Canceling Gym Memberships Easy, But Concerns Loom
IHRSA, the top trade association for the health and fitness industry, has worked with the New Jersey legislature to reword the bill A new bill in New Jersey that would require an online cancellation option for fitness consumers looking to cut ties with their gym memberships is headed to the desk of Governor Phil Murphy… The post NJ Bill Makes Canceling Gym Memberships Easy, But Concerns Loom appeared first on Athletech News.
Planet Fitness Inks Major Partnership With Megan Thee Stallion
The fitness franchise continues to target Gen Z, this time joining forces with a Grammy-award-winning rapper Fresh off the Times Square stage following the first performance of 2024, rapper Megan Thee Stallion is collaborating with popular low-price, high-value fitness franchise Planet Fitness for a new campaign and exclusive, co-branded merchandise. Crowned the “Mother Fitness” by… The post Planet Fitness Inks Major Partnership With Megan Thee Stallion appeared first on Athletech News.
Breaking Down the Business of Boutique Fitness
Boutique fitness gyms are uniquely positioned to educate clients, but with that comes a responsibility to ensure proper coaching and standards At OPEX and CoachRx, it is vital that we keep an eye on the fitness industry as a whole and more specifically, the micro-gym and boutique models that we see around the world; these… The post Breaking Down the Business of Boutique Fitness appeared first on Athletech News.
NASM Adds Personal Training Course on Mindful Drinking
The course equips fitness professionals to guide clients in pursuing mindful alcohol consumption, a growing trend among Gen Z The National Academy of Sports Medicine (NASM) has launched a new continuing education course called Mindful Drinking to address the growing interest in mindful alcohol consumption. The comprehensive multimedia course explores a holistic approach to drinking… The post NASM Adds Personal Training Course on Mindful Drinking appeared first on Athletech News.
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