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VR Fitness App Litesport Eyes Healthcare, AI Body-Tracking
Jeff Morin, CEO of Litesport, shares what’s next for the VR fitness company, including participation in a Parkinson’s research trial Litesport, formally Liteboxer, has upended the at-home, virtual reality fitness landscape, casting real trainers into users’ personal spaces to deliver strength, total body and boxing workouts — and things are just heating up, with the… The post VR Fitness App Litesport Eyes Healthcare, AI Body-Tracking appeared first on Athletech News.
Cristiano Ronaldo Launches Wellness App, Rivaling Chris Hemsworth’s Centr
Celebrities and athletes are flocking to the wellness space. CR7’s new platform, Erakulis, offers fitness, nutrition and mental health advice The fitness and wellness app space has gained another notable name, with Portuguese soccer star Cristiano Ronaldo soon launching Erakulis, an all-in-one wellness app inspired by the five-time Ballon d’Or winner’s habits and routines across… The post Cristiano Ronaldo Launches Wellness App, Rivaling Chris Hemsworth’s Centr appeared first on Athletech News.
Nicole Dunn, Founder of Top Health & Wellness PR Firm, Wants a Better Future for Women
After a 14-year career in TV, Dunn pivoted and founded Dunn Pellier Media, growing it into one of the top PR firms in fitness In the public relations space, some are built with a natural passion or skill-set for the work, much like you’d say someone is a natural “go-getter” or “people person.” Nicole Dunn,… The post Nicole Dunn, Founder of Top Health & Wellness PR Firm, Wants a Better Future for Women appeared first on Athletech News.
Fitness Wearables, AI Linked to Reduced Employee Wellness
Frequent engagement with fitness trackers, smartwatches and AI negatively correlated with quality of life among U.K. workers, a survey found Newer and more advanced technology such as fitness wearables, artificial intelligence software and robotics is reducing employee well-being, according to a new briefing paper from the Institute for the Future of Work (IFOW). The preliminary… The post Fitness Wearables, AI Linked to Reduced Employee Wellness appeared first on Athletech News.
The Gym Group Eyes Expansion as UK Fitness Market Heats Up
Similar to the States, the United Kingdom is experiencing a post-pandemic fitness boom, with low-price gyms seeing the biggest surge Value gyms may be a hit in the U.S. and Canada, but demand is also increasing across the pond. The Gym Group, a high-value, low-price (HVLP) gym operator in the U.K., just reported solid revenue… The post The Gym Group Eyes Expansion as UK Fitness Market Heats Up appeared first on Athletech News.
These Fitness Products Made Waves at IHRSA 2024
ATN breaks down some of the best innovations from leading fitness brands across strength training, cardio and fit tech at IHRSA 2024 Leading fitness equipment and technology brands brought their best to IHRSA 2024, the annual convention and trade show put on by IHRSA, now known as the Health & Fitness Association. Athletech News breaks… The post These Fitness Products Made Waves at IHRSA 2024 appeared first on Athletech News.
Trainer Talks: Rick Richey on Education & Entrepreneurship
Rick Richey shares his innovative approach to the business of personal training and gives his thoughts on the rise of online fitness With a career that spans over two decades, Rick Richey has donned multiple hats as a certified personal trainer, massage therapist, educator and entrepreneur. His commitment to fitness education and personal training is… The post Trainer Talks: Rick Richey on Education & Entrepreneurship appeared first on Athletech News.
The 3 Keys to Starting Your Fitness Franchise
A veteran franchisee shares the most important milestones for opening a fitness franchise You’re in the process of finalizing your fitness franchise deal. Congratulations. Now it’s time for the real work to begin. The period between signing your franchise agreement and opening day is critical to the success of your gym. And, it’s also often… The post The 3 Keys to Starting Your Fitness Franchise appeared first on Athletech News.
OutFit Training Is Building a Unique Outdoor Fitness Community
The Randy Hetrick-founded outdoor group fitness franchise is quickly building up a loyal and dedicated member base, as people embrace working out in the elements with like-minded individuals OutFit Training knows the benefits of taking the road less traveled, in a figurative and literal sense. Offering individuals affordable, outdoor workout experiences rather than a packed… The post OutFit Training Is Building a Unique Outdoor Fitness Community appeared first on Athletech News.
F45 Plans Ski & Snowboard Workouts, Partners With Ikon Pass
Snow-sport enthusiasts can enjoy a two-week trial at F45 for $14 and can expect athletic programming slated to launch in the coming months F45 Training has been on an upswing as Tom Dowd nears his first anniversary as CEO of the functional fitness franchise, which just announced itself as the exclusive fitness provider for Ikon… The post F45 Plans Ski & Snowboard Workouts, Partners With Ikon Pass appeared first on Athletech News.
Gympass Embraces Sleep as Pillar of Corporate Wellness
The corporate wellness giant partnered with Rise Science and SleepScore to help employees optimize their time based on circadian rhythms With a vast network of 50,000-plus gyms, studios, classes, personal trainers, and wellness coaches, Gympass isn’t neglecting the importance of sleep. The leading corporate wellness provider is emphasizing the sleep-health connection, expanding its sleep category with… The post Gympass Embraces Sleep as Pillar of Corporate Wellness appeared first on Athletech News.
Freemotion Continues Global Expansion Efforts
iFIT’s commercial equipment branch continues to build out its executive team, this time adding a key international piece Freemotion Fitness, iFIT’s commercial equipment branch, is bolstering its executive team again. The company has hired Renaud Grout as its new senior vice president of international sales. In the role, Grout will oversee all areas outside of… The post Freemotion Continues Global Expansion Efforts appeared first on Athletech News.
TRX Deepens Commitment to Navy SEAL Foundation
The functional fitness equipment brand will support the non-profit org through donations and exclusive offerings TRX Training announced a new partnership with the Navy SEAL Foundation, a non-profit organization dedicated to providing vital support to the Naval Special Warfare (NSW) community and their families. In 2023, TRX initiated a $2 million gear donation to the… The post TRX Deepens Commitment to Navy SEAL Foundation appeared first on Athletech News.
Club Pilates Hits 1,000 Studios as Modality Booms
Xponential’s most successful brand continues to expand, with many additional studios in the pipeline Club Pilates, the wildly successful Xponential Fitness-owned brand, has hit a new record with the opening of its 1,000th location, in Portland, Oregon, underscoring Pilates’ position as one of the most in-demand fitness modalities. On Xponential’s recent earnings call with investors,… The post Club Pilates Hits 1,000 Studios as Modality Booms appeared first on Athletech News.
Versatility Makes Power Plate a Top Choice Among Female Gym & Studio Operators
Power Plate has become a hit in female-owned fitness studios of all types, thanks to its versatility, effectiveness and ease of use Power Plate, the world’s leader in vibration technology, knows a thing or two about “versatility.” The brand’s iconic whole body vibration platforms are widely known for their wide range of benefits, regardless if… The post Versatility Makes Power Plate a Top Choice Among Female Gym & Studio Operators appeared first on Athletech News.
Product of the Week: Dagne Dover Bags Can Go From Office to Gym
The New York City brand is known for its high-quality, highly functional bags. But can they hold up as daily gym and work bags? All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission Dagne Dover was founded… The post Product of the Week: Dagne Dover Bags Can Go From Office to Gym appeared first on Athletech News.
BXNG Club Seeks $2M for LA Expansion, More
The upscale San Diego brand has has set out to become the leader in the combat-sports fitness space The BXNG Club, a San Diego-based chain of luxury combat-based fitness clubs, has initiated a funding round with the hopes of securing $2 million to advance its strategic expansion plans. Adding to its four San Diego locations,… The post BXNG Club Seeks $2M for LA Expansion, More appeared first on Athletech News.
Amped Fitness Enters Texas as HVLP Gym Keeps Expanding
The low-price gym chain known for its blue mood lighting and long list of amenities has built a burgeoning portfolio of clubs in Florida Amped Fitness is arriving in the Lone Star State, set to open its first Texas location, in the Dallas-Fort Worth metro area, later this year. The DFW area continues to see… The post Amped Fitness Enters Texas as HVLP Gym Keeps Expanding appeared first on Athletech News.
ACE Launches ‘AI Bootcamp’ for Personal Trainers
Fitness coaches will learn how to leverage AI tools to attract ideal clients, tailor products and services, and produce streamlined programs The American Council on Exercise (ACE) and Precision Nutrition are introducing the AI Bootcamp for Coaches, an on-demand, self-guided online course that trains health and fitness professionals how to integrate artificial intelligence (AI) tools… The post ACE Launches ‘AI Bootcamp’ for Personal Trainers appeared first on Athletech News.
Halotherapy Redefines Recovery With Salt & Red Light Combo
The wellness brand’s HaloRestore & Recovery line merges salt therapy with modalities like red light, boosting the benefits of each Halotherapy Solutions is going where no health and wellness solution has gone before. Looking to give operators the chance to offer a more holistic approach to therapy and recovery, the company recently launched its HaloRestore… The post Halotherapy Redefines Recovery With Salt & Red Light Combo appeared first on Athletech News.
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