Shedeur Sanders Shows Off Personal Logo During Colorado's Season Opener

Shedeur Sanders was representing more than just the Colorado Buffaloes in his team's season opener on Thursday.

The 22-year-old quarterback has been building her personal brand at the same time he's increasing his NFL draft stock, branching out into a number of different business ventures. The day before the season started, he shared a joint post with Nike to announce that he would become the first college football player to sign an NIL deal with the footwear and apparel company.

But on Thursday, Sanders was repping his own personal brand. An image taken by photographer Andrew Wevers of Getty Images showed Sanders warming up before his team's game against the North Dakota State Bison while wearing a wristband that had his SS2 brand. The logo could also be seen on a towel tucked into Sanders' waistband.

The son of former NFL great turned Colorado coach Deion Sanders has used the logo for years, representing his SS2 fashion brand and even wearing a massive diamond pendant with the logo.

Related: Nike Makes Major Announcement About College Football Star Shedeur Sanders