Jags Re-Brand 'TrEverBank Stadium' Ahead of Home Opener vs. Browns

While the Cleveland Browns are preparing for their road trip to Jacksonville for their Week 2 matchup, the Jaguars are launching a new creative marketing campaign ahead of the game at EverBank Stadium .

As part of a collaboration with the Jaguars' stadium naming rights sponsor, Everbank, the team will cleverly rebrand its home field as TrEverBank Stadium .

"I don't like having too much of the spotlight with stuff like that, but I think it was clever," Jags quarterback Trevor Lawrence said. "They have the naming rights for the stadium, so it's a good play on words, and I was fine with it."

It's the next step in the collaboration between Lawrence and the Jacksonville-based financial services company, EverBank. Lawrence has already appeared in ads on social media and television. Lawrence even appeared in a television ad that featured him helping install the new TrEverBank Logo at the stadium.

"It's a pretty cool spot," Lawrence said. "The commercials are going to be pretty funny, and they did a good job with it."

In a social media post earlier this week, Lawrence teased, "It's time for change."

That led many to believe he was suggesting he was going to cut his hair, even though the official account for EverBank was tagged in the post.

Lawrence quickly put that rumor to rest, however. "Not a chance," he said.

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The Jags are fresh off a Week 1 20-17 loss to the Dolphins in Miami and prepare for their home opener against the Browns. Cleveland lost 33-17 at home to the Dallas Cowboys last week and played poorly in the loss.

The Browns have history on their side as the Jags haven't beaten Cleveland since 2017.

Kickoff is scheduled for 1 p.m. CT on CBS at TrEverBank Stadium in Jacksonville, Florida.