NBC's Creative Way to Mention Taylor Swift During Bears-Texans Game Goes Viral

Sunday Night Football showcased an engaging Week 2 game between the Chicago Bears and the Houston Texans.

The contest was filled with drama for the full 60 minutes, highlighted by rookie Caleb Williams attempting his first game-winning drive in the final moments, an effort that fell short as the Texans emerged victorious with a 19-13 victory.

The production team faced a challenge due to the scarcity of celebrity fans for cutaway shots, a situation that may change in next week's broadcast featuring the Kansas City Chiefs against the Atlanta Falcons, as Taylor Swift might attend.

Cue the creative team making their efforts include the pop star known.

NBC cleverly integrated this into their promotion by placing Bears' defensive lineman Darrell Taylor and running back DeAndre Swift side by side on the sideline, resulting in a visual pun : "Taylor Swift."

Some have expressed annoyance at this stretch, but it's a minor issue. If someone is bothered by the creative direction of a brief Sunday night promo, their life is likely going quite well.

If anything, it demonstrates a broadcast team's adaptability; they had a plan for the game, hoping for a specific shot of the two players together, and when it didn't happen, they quickly adjusted. This is a testament to swift editing and adept producing. Truly expected from a high-level broadcast.

The Chiefs will face the Falcons for the next Sunday Night Football game on Sept. 22 at 8:20 p.m. ET.

Related: Patrick Mahomes Facing Backlash From Taylor Swift Fans After Chiefs-Bengals