Kim Kardashian Brand Planned for Lenox Square

A Kardashian-backed brand appears to be on its way to Lenox Square.

SKIMS is proposed for the Buckhead mall, according to a building permit application with the City of Atlanta.

The estimated cost of construction on the almost 5,000-square-foot space (including the sales floor and stockroom) is $600,000, according to the application. Documents show plans for several fitting rooms. It appears the store would be on the third floor next to Banana Republic and near Bloomingdale’s.

SKIMS is working on expansion into the brick-and-mortar space for the first time with several storefronts across the U.S. It was reported last year that executives were aiming to open at least four stores in 2024, followed by more expansion after those.

Kim Kardashian, Emma Grede and Jens Grede founded the underwear, loungewear and shapewear brand in 2019. The brand has also dipped its toes into swimwear.

In addition to being sold online, the apparel can be found in stores like Nordstrom and Saks Fifth Avenue.

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