New Free People Store in the Works Along the BeltLine

A women’s clothing brand with bohemian-inspired apparel and activewear is coming to The Krog District .

A new location of FP Movement , a branch of Free People , is planned for 99 Krog Street NE in suite C100, according to a building permit application with the City of Atlanta.

Free People is a Philadelphia-based brand of clothing, shoes and accessories specializing in feminine and bohemian fashion. The products are sold online and in specialty boutiques, department stores and the brand’s own retail stores in the U.S. and Canada. FP Movement focuses specifically on activewear, including tops, shorts, leggings, sports bras, shoes and more.

Free People is part of URBN , whose portfolio also includes Urban Outfitters, Anthropologie and Nuuly.

The new FP Movement location will be 2,407 square feet and include several fitting rooms, according to planning documents. The estimated cost of construction on the store is $293,000.

The Krog District is a mixed-use destination along the BeltLine Eastside Trail with a variety of dining and retail options, including the Krog Street Market food hall.

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