Atlanta's a burger town (just look at Slutty Vegan , Holeman and Finch and Ann's Snack Bar ). But the underground economy that sprouted over the weekend outside Evergreen Butcher and Baker ups the level of enthusiasm.
Why it matters: The Kirkwood shop's one-day-a-week, double-patty cheeseburgers are so popular that local entrepreneurs have found a niche market: reselling them to people waiting in line.
State of play: In an Instagram post , owners Sean and Emma Schacke said a customer this weekend informed them that someone outside was selling their cheeseburgers at a marked-up price.
- When Sean walked outside to inquire about the hamburger hustle, the person pulled off in a silver Porsche SUV, the couple said. It's unclear whether it's a group effort or if the individual is a lone operator.
Catch up quick: Every Sunday, Evergreen serves up roughly 160 cheeseburgers, each one a labor of love. The couple spends three days making the buns and break down and grind the beef and scoop the burgers themselves.
- "We make the garlic aioli and the pickles," the owners told Axios. "We even grow the cucumbers ourselves in our garden."
Yes, but: They would like everyone to enjoy the prized patties. However, the whole-animal butcher butcher shop and bakery started serving cheeseburgers to drive business on traditionally slow Sundays and reduce waste — not become a burger joint.
- The limited number of burgers, three-burgers-per-person cap, and the $15.99 price — competitive with other restaurants, especially considering the size, the Schackes say — have sparked negative online reviews and rude comments.
Sure enough, "Immediately when we sold out of burgers on Sunday, we received 1-star reviews claiming that we're making the burger so unobtainable that people are selling black market burgers off our sidewalk," they said.
- "It's not a good look for us; it goes against everything we're trying to do in our community, and it's ripping off our business!"
What they're saying: The cheeseburger reselling is "easily one of the most notable cheeseburger-based scandals to hit ATL's eastside in years," local writer and noted cheeseburger enthusiast Austin L. Ray told Axios.
💭 Thomas' thought bubble: When a person buys a cheeseburger, is it then theirs to use as they see fit? Or is it like a concert ticket, and subject to resale restrictions?
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