Black-Owned Golf Equipment Company Renegade Golf Secures A Distribution Deal With PGA TOUR Superstore

Kenneth Duncan has secured a partnership with the PGA TOUR Superstore for his golf brand.

Launched in Atlanta, GA, in 2019, Renegade Golf was born after Duncan saw a lack of diversity and innovation in golf marketing and country club environments, according to the company website.

Duncan carries more than 15 years of experience as a golfer and nearly four years working as a management consultant for Accenture. He bootstrapped the golf venture and also tagged his business partner Drew McLeod for its vision, which formed initially as a direct-to-consumer golf bag company, Forbes reports.

“A bag can really show off your identity and who you are—like an art piece. Almost all our bags are customized because that’s how the PGA TOUR players do it. You have your name, a logo and something that represents you,” Duncan told the outlet.

Renegade Golf favored well among Black Greek Organizations and Historically Black Colleges and Universities. The brand overall caters to amateur golfers and individuals looking to make it to the pros. Its most expensive product is the RENEGADE PT II STAND BAG (VESSEL VLX 2.0), priced at $329.99, while its other products, including more golf bags, golf balls, and a tumbler, are priced between $33.99 and $179.99.

“Renegade Golf is a company whose mission is to increase diversity in the game of golf,” McLeod told VoyageATL. “We believe that if we create imagery around golf that better represents the country while educating people about the benefits of the game and providing products that they can be proud to wear/use, we can move golf forward.”

Most recently, the brand’s mission has been emboldened by securing a distribution deal with PGA TOUR Superstore. A news release mentions it is one of the early Black-owned brands to sell through PGA TOUR Superstores.

Its Renegade Golf Mbu golf balls are currently available for purchase at PGA TOUR Superstore locations in Atlanta, GA; Charlotte, NC; and Houston, TX and online at www.PGATOURSuperstore.com .

“This collaboration represents a significant step forward for Renegade Golf and diversity in the golf industry as a whole,”  Duncan expressed in the news release. “We are thrilled to team up with PGA TOUR Superstore, an organization that shares our values and commitment to excellence.”