<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=267dXL_0vyPCpOE00" alt="https://img.particlenews.com/image.php?url=267dXL_0vyPCpOE00" width="1920" height="1080" ><figcaption>Screenshot: Future Forward</figcaption></figure>A massive $50 million ad buy from <a href="https://www.axios.com/politics-policy/kamala-harris-us-election-2024">Vice President Harris'</a> outside super PAC signaled the beginning of a spending rush by both campaigns to empty their war chests in the election's final month.Why it matters: Both Democrats and Republicans are unleashing more financial political fire — in just <a href="https://www.axios.com/2024/05/06/biden-trump-election-swing-states">seven swing states</a> — than America has ever seen.<ul><li>The Harris campaign and its super PACs are <a href="https://www.axios.com/2024/09/21/harris-fundraising-beats-trump">swimming in cash</a>. Their challenge will be to spend it efficiently and effectively.</li><li>For Harris super PAC Future Forward this week, that involves directly appealing to the kind of voter Harris has struggled to attract: white working-class males.</li><li>"Trump is fighting for rich guys like himself," says a goateed welder in the new ad, before the screen flashes to a quick shot of Elon Musk. "Kamala is fighting for us."</li></ul>Zoom in: In the handful of states that will determine the election, political ads on local TV stations are at <a href="https://www.axios.com/2024/08/03/trump-harris-pennsylvania-ad-spending-president">near saturation levels</a>.<ul><li>But for campaigns and PACs flush with cash, there's an October hack: Reserve on national cable and just accept that the majority of your viewers aren't your target audience. Go national to win local.</li><li>In this buy, Future Forward is placing $10 million on national TV and another $10 million on YouTube.</li><li>This week's $50 million buy from Future Forward is part of a campaign that it expects to exceed $350 million. More than $100 million is out the door, according to AdImpact.</li></ul>Zoom out: In the presidential campaign and in <a href="https://www.axios.com/2024/10/04/house-democrats-jeffries-ad-spending">House races</a>, Democrats are pressing <a href="https://www.axios.com/2024/09/23/political-campaign-spending-2024">their money advantage</a> over Republicans.<ul><li>In the first week of October, Democrats have spent some $93 million on the presidential campaign, compared to $54 million by Republicans, according to AdImpact.</li></ul>Former President Trump's <a href="https://www.axios.com/politics-policy/donald-trump">campaign</a> isn't hurting for cash, but it is lagging behind Harris. Last week, the Trump campaign <a href="https://www.axios.com/2024/10/03/trump-campaign-september-fundraising-160-million">said</a> it raised $160 million in September, mostly from small donors.<ul><li>That left the campaign with $283 million cash on hand at the beginning of the month.</li><li>Trump's main super PAC, MAGA Inc., is planning to spend some $100 million in the campaign's final stretch, <a href="https://www.nytimes.com/2024/09/26/us/politics/trump-super-pac-ads.html">the New York Times reported</a>.</li><li>The Harris campaign hasn't released its September haul yet, but the vice president has out-raised every month since she <a href="https://www.axios.com/2024/07/22/kamala-harris-house-senate-governor-endorsements">replaced President Biden</a> on the Democrat's ticket.</li></ul></div></body>

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Scoop: Massive Harris ad buy launches wild spending month

A massive $50 million ad buy from Vice President Harris' outside super PAC signaled the beginning of a spending rush by both campaigns to empty their war chests in the election's final month. Why it matters: Both Democrats and Republicans are unleashing more financial political fire — in just seven...

Scoop: Massive Harris ad buy launches wild spending month

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