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  • Axios Denver

    Colorado tourism breaks records in 2023

    By John Frank,

    5 days ago

    Data: Dean Runyan Associates; Chart: John Frank/Axios

    Colorado's tourism industry continued to set records in 2023 for the number of travelers who visited the state and how much they spent.

    Why it matters: The tourism industry is a key driver of the state's economy and analysts are closely watching the post-pandemic trend lines.


    State of play: A new report details the impacts of travelers in 2023 and reflects similar trends for Denver, which set all-time highs for tourism last year.

    Here are the numbers you need to know:

    • $28.2 billion in travel spending. That's a 3.9% increase from 2022, and half is attributed to Denver and the Front Range.
    • 93.3 million travelers to Colorado, a 3.6% jump from the 90 million in 2022.
    • 9,450 additional jobs were created from the prior year, a 5% increase to 187,710 total jobs.
    • 5.7% increase in state and local tax revenue to $1.8 billion.
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