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  • Axios Philadelphia

    Supermarket giant buys Philadelphia's Di Bruno Bros. brand

    By Mike D'Onofrio,

    3 hours ago

    ShopRite's parent company just acquired the Di Bruno Bros. brand.

    Why it matters: Supermarket giant Wakefern Food Corp. will now manage one of Philly's most beloved and iconic businesses known for gourmet foods, cheeses and cured meats.


    Driving the news: This week, New Jersey-based Wakefern took over the Di Bruno Bros. trademark and a slew of branded products, including olive oils , meats and condiments .

    Plus: Emilio Mignucci, an expert cheesemonger and third-generation Di Bruno family member, was named vice president of the Di Bruno Bros. brand.

    Zoom out: Wakefern is the largest retailer-owned cooperative in the U.S. with 365 supermarkets.

    • It's made up of 45 companies, including ShopRite, Fresh Grocer and Fairway.

    Between the lines: Wakefern's acquisition continues the selling off of the Philly family business that opened 85 years ago.

    • In April, DB Gourmet Markets LCC acquired Di Bruno Bros.'s five retail locations and a bottle shop in the Philly region.
    • Those shops are being operated by Brown's Super Stores, which is owned by Jeff Brown , a mayoral also-ran.

    Catch up quick: Di Bruno Bros. opened in South Philly Italian Market in 1939.

    • The shop grew to offer the area's largest selection of international cheeses and a catering service, plus it employs around 350 people.

    What we're watching: Whether the Di Bruno Bros. brand expands in the Philly region and beyond in the coming years.

    Comments / 4
    Add a Comment
    Michael LaBrake
    6m ago
    Soon there will be no family owned stores their being taken over by big corporations
    Renee Young
    11m ago
    Tried the one in Ardmore, thought it was still Dibrunos..nope not the taste that you want
    View all comments
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