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  • Axios Richmond

    Whole Foods adds "surprise bags" of discounted food in Richmond

    By Karri Peifer,

    24 days ago

    Too Good To Go , an app that allows consumers to snag cheap eats and helps businesses reduce food waste , expanded to Richmond-area Whole Foods stores last week.

    Why it matters: Virginia consumers and businesses produce over 2 million tons of food waste annually, per data from the nonprofit ReFED .


    The big picture: The Too Good To Go app allows local restaurants and grocers to list surplus food at about one-third of its retail price.

    Zoom in: Both Richmond Whole Foods now offer two types of surplus food "surprise bags" daily — one filled with prepared food, another with baked goods.

    • For $9.99, the prepared foods bag may include soups, ready-to-eat meals and salads, a retail value of $30.
    • The $6.99 bakery bag has a retail value of $21 and can contain cookies, breads, muffins and scones.

    Yes, but: There are only four prepared foods bags and two bakery bags per store each day, Too Good To Go tells Axios.

    How it works: Users reserve a "surprise bag" that will include whatever wasn't purchased that day and schedule a time to pick it up.

    • Reservations for the next day's bag usually open in the evenings, after 9pm, and sell-out quickly.
    • (Except for Richmond's two Krispy Kremes, which appears to never sell out of their daily $5.83 for a dozen doughnuts offer, per an Axios review.)
    • Times to pick up the bags vary by store, but usually start at 8 or 9pm at the earliest.

    The bottom line: Since food waste contributes to greenhouse gas emissions, locals can basically help save the planet by eating a discounted bag of baked goods.

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