Richmond's 804 Day 2024 deals

804 Day , the official celebration of Richmond, is back for the second year since Mayor Stoney made the holiday " official " (in the unofficial, made up holiday sense).

Why it matters: Local businesses are once again stepping up with awesome 804-themed deals and promos, most running all weekend long.

What's happening: We rounded up a few of our favorites, with some help from self-proclaimed "small biz hype woman," @miss_elaine_neous ⁣' Insta page.

• Be sure to check her Insta throughout the weekend, too. If last year was any indication, many local spots will make same-day special decisions.

Zoom in: Some of the specials require flashing an official 804 sticker, which you can score at Friday's free festival.

Quirk Hotel — its signature Quirk Spritz, plus a glass of house red or white all weekend for $8.04 (plus a $80.40 per person room rate).

Boho Studios — four cycle or fit studio classes for $64 (for purchase Sunday, use within 30 days).

Valentine Museum — free admission Saturday and Sunday with an 804 sticker.

Vasen Brewing — a six-pack of Vasen Light for $8.04 on Sunday.

Quarry — August creative experiences for $8.04 (for purchase on Sunday with checkout code 804YAY).

OMG Oatmeal Cream Pies — you get two OG pies for $8.04 on Friday and Sunday.

Plan 9 Music — $4 off a Plan 9 or Shockoe Records T-shirts, Saturday through Aug. 11.