The 40 best Amazon October Prime Day toy deals to grab now

Now that Amazon has officially started its 2024 October Prime Day (or Prime Big Deal Days ), it’s time to save big. One of our favorite things to shop during these major savings events is toys because, as experts say, you can never have too many (experts being your kids). With so many deals to sort through, though, this Prime Day sale can definitely get overwhelming fast — so we did a bunch of legwork for you and narrowed down the best toy deals you should shop ASAP.

Broken out into eight age groups, below’s top toy discounts include Amazon bestsellers with tens of thousands of perfect ratings as well as must-haves from major brands, like Bright Starts, Fisher-Price, VTech, Little Tikes, Step 2, Baby Einstein, and Melissa & Doug.

While so many hot picks are marked down, you should also consider looking ahead to the holidays, which will come before you know it. There’s no better time to start checking gifts off your list than when they’re on sale and you don’t have to worry about delayed shipping. If you’re not already a member, make sure to sign up for a free 30-day trial of Prime to get the most out of what Amazon’s calling its biggest fall sale.

Best Prime Day toy deals for 0 to 3 months

Best Pick Sassy Tummy Time Floor Mirror 49% off $11 $21 See at Amazon

While you won’t be doing much active play in Baby’s first three months of life, you’ll want to have a few classics set up and ready , like objects to look at and shake, accessories to make tummy time a bit more fun, and activity centers to engage those senses. Amazon has a bunch of toys for newborns on sale for October Prime Day, but these are our five top markdowns.

• Save 29% on Manhattan Winkel Rattle & Sensory Teether Toy — $10 (was $14)

• Save 25% on Baby Einstein 4-in-1 Kickin’ Tunes Activity Mat — $40 (was $50)

• Save 39% on Skip Hop Bandana Buddies Fox Activity and Teething Toy — $10 (was $16)

• Save 25% on Bright Starts Oball Rattle Easy-Grasp Toy — $4 (was $6)

Best Prime Day toy deals for 3 to 6 months

Best Pick VTech Baby Lil' Critters Moosical Beads 28% off $15 $21 See at Amazon

This is the age when Baby starts exploring the world mouth-first, so you want to make sure you’re getting toys without any choking hazards . As your baby continues practicing new skills —  like gnawing, kicking, and squeezing — these discounted playthings will help them continue discovering ways to engage with the world around them.

• Save 40% with coupon on Fu Store Hollow Teether Straws – $5 (was $8)

• Save 44% on Beiens Baby Crinkle Cloth Books — $10 (was $17)

• Save 55% on Control Future Crawling Crab — $16 (was $36)

• Save 34% on Bright Starts Hug-a-Bye Baby Elephant Musical Toy — $10 (was $15)

Best Prime Day toy deals for 6 to 9 months

Best Pick Fisher Price Stacking Toy 25% off with coupon $8 $11 See at Amazon

These months are marked by some more expression, both vocally and physically, so you’ll need toys that follow suit . Your tot might be on the move scootin’ around or really focused on mastering some hand-eye coordination . Pick up these on-sale Amazon toys to give them some extra outlets for that stimulation.

• Save 32% on Fisher-Price Fitness Fun Folding Jumperoo — $82 (was $120)

• Save 58% on Melissa & Doug Multi-Sensory Pineapple Soft Stacker — $10 (was $23)

• Save 36% on Sassy Stacks of Circles Learning Toy — $8 (was $13)

• Save 33% on Hahaland Stacking Cups — $10 (was $15)

Best Prime Day toy deals for 9 to 12 months

Best Pick Adena Montessori Wooden Balls Sorting Toy 45% off $16 $29 See at Amazon

As Lisa Lohiser, Ed.D. previously told Babycenter : “Once babies are on the move, they want to be on the move all the time.” A bunch of on-sale toys encourage that mobility, and the light-up and sound aspects play into your baby’s budding interest in talking and interacting.

• Save 34% on ECR4Kids SoftZone Traversing Trio Climber – $131 (was $200)

• Save 53% on VTech Turn and Learn Driver — $9 (was $20)

• Save 20% on Little Tikes Lane Activity Walker — $40 (was $50)

• Save 32% on Beright 4-in-1 Pikler Triangle Gym — $95 (was $140)

Best Prime Day toy deals for 12 to 18 months

Best Pick Lydaz Bubble Lawn Mower 42% off $23 $40 See at Amazon

Because this is the age when babbling and walking is starting to really ramp up, toddler toys that promote independence are great. Shop toys on Amazon they’ll love interacting with for less while they’re still in stock.

• Save 25% on Sereep Baby Balance Bike — $38 (was $51)

• Save 30% on VTech Pop-a-Balls Bulldozer — $17 (was $25)

• Save 32% on Little Tikes Hide and Seek Climber — $100 (was $148)

• Save 57% on Melissa & Doug Rollables Wooden Ocean Slide Toy — $24 (was $55)

Best Prime Day toy deals for 18 to 24 months

Best Pick LeapFrog Learning Friends 100 Words Book 35% off $13 $20 See at Amazon

Developmental toys at this age continue to support strides in vocabulary and walking, and some shopper-loved picks for this age group are included in Amazon’s massive sale. Save on top brands like LeapFrog, Step 2, and VTech before Prime Big Deal Day ends.

• Save 28% on Step 2 Side-by-Side Push Around SUV Car — $137 (was $190)

• Save 38% on VTech Prance and Rock Learning Unicorn — $25 (was $40)

• Save 33% on VTech Spin and Learn Flashlight — $10 (was $15)

• Save 20% on Amtreen Wooden Pound Music Toy — $20 (was $24)

Best Prime Day toy deals for 2 years

Best Pick Little Tikes First Oven 22% off $40 $51 See at Amazon

Pretend play is big at this age, and a bunch of sets and interactive toys to encourage that are on sale at Amazon. Shop our favorites for 2-year-olds, like the Little Tikes oven and VTech drum set , to help encourage your little one’s imagination.

• Save 44% on VTech KidiBeats Drum Set — $12 (was $22)

• Save 21% on Little Tikes Big Waffle Block Set — $75 (was $95)

• Save 25% on Yeebay Whack A Frog Game — $27 (was $36)

• Save 33% on Toyk Water Doodle Mat — $26 (was $38)

Best Prime Day toy deals for 3 years

Best Pick Melissa & Doug Let's Play House Dust! Sweep! Mop! Play Set 58% off $18 $43 See at Amazon

Kids at this age can finally master some serious play, and Amazon is giving parents the chance to save on bigger-ticket toys this October Prime Day, too. If your 3-year-old is itching for a motorized car, water table, or tablet, you’re in luck because all of those (and way more) are on sale right now.

• Save 34% on Little Tikes Spiralin' Seas Waterpark Play Table — $36 (was $55)

• Save 24% on Best Choice Products 12V Kids Ride-on Truck — $160 (was $210)

• Save 53% on Kokoci Doodle Board — $14 (was $30)

• Save 25% on LeapFrog LeapPad Learning Tablet — $75 (was $100)