25 Years of Spice: The Queen of Dancehall Talks New ‘Mirror 25’ LP, Escaping Death & Being an Independent Artist

From its ‘00s chart-topping splendor to its trap-inflected late ‘10s iterations, Spice has seen it all in the world of dancehall. The Grammy-nominated deejay has launched countless hits – including 2005’s “Fight Over Man,” 2009’s “Romping Shop” (with Vybz Kartel ), 2013’s “So Mi Like It,” and 2021’s “Go Down Deh” (with Sean Paul & Shaggy ) — and made inroads on American reality TV as well, with appearances on Love & Hip-Hop: Atlanta and Baddies Caribbean .

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Since her debut at the 2000 Sting Festival, Spice has cemented herself as one of the most fearless onstage performers in dancehall — and one of the most provocative artists. From her fearless embrace of her femininity and sexuality to her eye for conversation-provoking visuals, Spice has built a brand and character unlike anything dancehall has ever seen. She has the hit records to back up her Queen of Dancehall title – though some may argue otherwise – but her real claim to the title comes from her ability to pull tactics from the pop world and apply them to dancehall, while retaining her authenticity and globalizing her fanbase.

With Billboard chart-topping albums and hit singles under her belt and two nominations at the upcoming 2024 Caribbean Music Awards (female dancehall artist of the year and dancehall performer of the year), Spice is ready to unleash her third studio album, Mirror 25 . Led by the Busta Rhymes -assisted “Round Round” and featuring songs such as the soul-baring “2085 Tea” and “Gangster,” which features Chronic Law and Ireland Boss, Mirror 25 promises to be Spice’s most introspective and musically ambitious offerings yet.

Equal parts a celebration of her quarter-century in the music industry and a reflection on past traumas, a life-altering health scare and industry sabotage, Mirror 25 finds Spice injecting her dancehall sonic foundation with notes of country, Afrobeats and R&B. The album’s latest single, the evocative “Ex-Boyfriend,” presents a Spice that is primarily concerned with tackling the harsh realities of domestic violence.

“It creates an important conversation surrounding how women should value themselves and not settle for less. I wanted to remind women that it’s OK to have an ex-boyfriend if their current relationship has red flags and that includes domestic and emotional abuse,” she tells Billboard . “I’ve been caught in domestic violence situations before and walked away without hesitation. I need women to sing this song with ease, knowing with that same intention that it’s that easy to walk away and move on from toxic relationships. I want to be the voice for empowering women to leave toxic relationships.”

In a candid conversation with Billboard, Spice unpacks her 25-year career, details her new album, reflects on her time within the reality TV circuit and opens up about the health scare that almost killed her.

How’s your day been?

So far, it’s been good. I’m feeling good and the [release] date for the album is drawing near. That [stress] is going to be off my shoulder [now.] Because I’m the [executive] producer, all the weight is on my shoulders — wanting to make sure that you’re not biased to your own songs, that you chose the right song, that you’re going in the right direction, etc. Being that one person that’s doing everything, [I’ve been] getting a little bit nervous leading up to it. Also, as an independent artist, it’s not easy. You are doing literally everything, making every decision by yourself.

You kicked off the Mirrror 25 era with “Round Round,” which features Busta Rhymes. Tell me more about how your relationship with him has evolved over the years.

So a lot of people don’t know, but I’ve known him for over 10 years. I met him when he came to Jamaica around the time I had just released “So Mi Like It,” which is one of my biggest songs. A friend of mine who was his friend was taking us around and she introduced us. I remember him going everywhere and just hearing, “Yes, that’s how mi like it!” And he was like, “Yuh song bad !” With my little shy self, I was like “You should do the remix!” And he was like, “Yea man, this hot man!” because every party, everywhere he went, he would hear it.

He did do the remix, but at the time, I didn’t have the resources to really get it out there. Fast forward to us building that friendship and stuff, [now] I have the opportunity to do it again. It means so much to me, and I’m just so grateful for someone with a legendary status like Busta to jump on it.

Getting the clearance as an independent artist was very humbling. It was refreshing to have someone at his level look out for me., so I have to big him up fi that. I think he’s just so humble and 0I’m grateful for this opportunity.

How did “Round Round” come together?

The composer — who is [YowLevite], a super talented producer from Jamaica — built the riddim. When he presented it to me, I immediately was just going “Hee-haw!” because it gave [me] that country feel. We wasn’t sure about it, because we’re like, “We’re doing a dancehall album.”But that’s where the versatility comes in. What I like about the song is that my fan base is so diverse, so I get to reach my fans in [different] parts of the world [through the music.] So, when he came with the riddim, I was like, “No man, let’s work and see what we come up with.”

When I recorded my part, we started brainstorming and I [thought] it would have been great if I had a collab on it. I start to think of who would be that person that would bring the elements of Jamaica, country and also authentic hip-hop, and Busta was the first person that came to mind. It was a no-brainer. I sent him the track and I was nervous, [but] in two days he sent it back to me and I was blown away.

The second single, “2085 Tea,” is pretty explosive. Why did you feel that now was the right time to address those controversies and sort of reclaim your truth and reclaim your narrative?

The name of my album is Mirror 25 because I’m celebrating 25 years in the industry. I came up with the name because I’m in the era of reflecting on all the things that I’ve been through. 25 years is a long time in a business. In reflecting, I started to think of all the things that I overcame. When you look in the mirror, you also have to be true to yourself. I could have dished the tea on a lot of gossip on a lot of other people, but this album is personal. It’s about me. It was just the perfect way to dish the tea on myself. And it was a funny way to speak about my truth.

Everything in that song is true: the betrayals, the heartaches, the pain. I’ve managed to overcome them, and I also wanted to be vulnerable with my fans to remind them that I’m also human, so they can understand that we have been through similar things. If I was able to overcome them, you too can overcome them. You have a lot of women out there who are going through depression, who have mental issues, suicidal thoughts, a lot of things. I wanted to be vulnerable. My friends betrayed me. I was stuck in a contract for 10 years. People held me down in the music business. I’ve been targeted. But here I am as the Queen of Dancehall, I was able to do it. You can do it too.

In “2085 Tea,” you allege that people were paid to not play your songs. How did you come to believe that?

I’ve had people in the industry come to me and say: this person — and mentioned people name — is paying us to not play your song. And I’m like, “Wait, what?” I’ve had people confess to me about people that tried to sabotage my career. I haven’t done anything, but I also know I’m super-talented. I’m not sure why people feel like they need to move someone out the way for them to also progress. I always tell people that the cake is big enough to share for everyone. You don’t have to move anyone. There will never be another Spice. You will be you and I will always be me. We all can still make it in the business. It’s just sad. Anything that I put out that they thought would be successful, they would try to have people not play it. Anywhere that they could find a person that they could call, they tried to sabotage my career. I appreciate when people [tell me this] because it shows a lot of respect. When they’re able to tell you that, you know this is not fair.

In that song, you also said that when the cameras come out, people start to cap. Who was capping on Love & Hip-Hop?

The TV World was a shocker for me. I used that line because it wasn’t specifically targeted to one person. Oftentimes there would be situations where we’ll be in a room on Love & Hip-Hop and people are voicing their opinion on a specific topic. Everybody knows how everybody feels about a certain topic, but when the camera come on, it’s a switch-up. Coming from Jamaica trying to make it big in America, I always felt like a loner. I’m the only Jamaican on Love & Hip-Hop . I always felt like I had to change my dialect so they could understand me a little bit more. I always felt like I was looked at differently from them, so it was very weird to me. It was just strange. When they start shooting, it’s like a different person I’m looking at. That’s not even who you are.

When you look back at your time on Love & Hip-Hop , do you have regrets or mostly fond memories?

I think that there are more fond memories. I don’t have regrets, but there are definitely bad moments. I think that the fun moments outweighed [the bad ones] because, at the end of the day, I do credit them for kind of opening the door for a lot of people to kind of get to know the brand Spice a little bit better. I remember when I went on Love & Hip-Hop , a lot of people felt like I was bigger than the show. But I also remember going on [the show] and a lot of people [were] getting to know who Spice was from Love & Hip-Hop . A lot of people were saying “Spice from Love & Hip-Hop” instead of “Spice, the Queen of Dancehall,” so it does come with a scale of ups and downs.

I think the bad part about being on Love & Hip-Hop is that people don’t realize that the only difference [between] them and I is that I’m living my life out on TV. Sometimes they’ll be like, “Oh, why she gotta talk about that?” I don’t. I didn’t choose to. It’s because I’m on TV you’re seeing it.

I also feel like there’s a lot of hypocrisy that I challenge [on the show.] I talk about a lot where I would probably show you a lot of emotions when I’m delivering certain [things.] And as a Jamaican, my dialect and my delivery comes off a little bit different than theirs. And they would say, “Why is she so angry?” Then someone else is allowed to be angry and deliver their tone however they choose. But when I do it, I’m labeled as the angry Black woman.

Do you think that the mess and the drama and the negative perception of reality TV was worth the exposure that you got from those shows?

Yes, I think it was worth the exposure. There’s a popular saying, “There’s no bad press.” I believe that — because it doesn’t matter, as long as people are knowing about you, they’re speaking about you. It’s promotion for me. A lot of times you have celebrities who cover up, and then the big reveal comes and then the cancel culture gets them. I’m not sure if I’m going to have that moment, because my fans know who I am. Even though it may come with what people look at as backlash, it also gives my fans an opportunity to know the real me. They know that I stand ten toes down on certain things. I don’t stand for the for the cap. You got to accept me for who I am or don’t accept me at all. And I’m OK with that. I could have presented another person to you, but I’m not about that.

I’m also the executive producer for the Love & Hip-Hop: Atlanta cast album, which is the first time that has ever happened. I’m trying to get people on the show to chase music. It felt like it was taking a backseat. Being a girl that is always producing my ow music, I wanted to open that door for my friends and my castmates to say, “Listen, let’s get back to the music. Let’s get back to what it really should be.” That’s the main storyline this season. I feel like I was just the right person to do it.

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In “2085 Tea,” you also speak about a former dancer sleeping with your ex. That former dancer has alleged that she was sexually assaulted by said ex. Would you like to comment on that matter?

I don’t know if I want to [comment] on that [right now].

Shortly after the release of “2085 Tea,” Mr. Vegas wrote a lengthy Facebook post calling the song a “tasteless insensitive jab” at that former dancer. He also wrote that you are a “mediocre recording artist” with “mediocre songs” who “is not talented enough to become a musical icon.” What did you make of that post? How does it feel to have a peer publicly disparage you like that?

I didn’t read the entire post, but the minute I started reading it — because my fans were sending it to me, and they were very disgruntled and upset over the post — I immediately realized that it was jealousy. It’s a jealous reaction that I get not just from Mr. Vegas, but [also from] a lot of other people who are just not happy to see that I’m still leading. A lot of people who started out back in the day [are] not current right now.

It’s also hypocrisy, because Mr. Vegas did a song insulting me over my surgeries that I did in the past, speaking on my breast augmentation and my liposuction. He was delivering the song publicly, promoting it, and it never became famous. So, for him to now say, “Oh, why would [she] sing a song trying to degrade a woman?” — it’s obvious that it’s hypocrisy and jealousy. I just skip over those jealous things because there’s so many of them that appear every day.

When last Mr. Vegas did music? That should be his main target. All of a sudden, now that I’m doing music, I’m the main target for everyone. I’ve done so much for the culture and for dancehall. I have so many hit songs and Billboard songs. I’m not sure what his post was about.

Do you ever feel like your controversies overshadow the music?

I don’t feel like the controversies overshadow the music, because look at 2018. I used makeup to make my appearance seem lighter. That was a whole movement. Everybody was talking about “Black Hypocrisy.” I had the world’s undivided attention. The song was No. 1 on [Reggae Digital Song Sales].

The controversies set me apart. It makes me different with my delivery. It makes my fans feel anxiously over the edge with what I’m coming with next, because I’m always that entertainer. I’m not just putting out music, I’m always delivering good entertainment for them. I’m always coming with something different, revamping myself in an ever-growing music industry.

The two Mirror 25 singles certainly feel fresh in terms of dancehall sonics. How else do you plan to evolve on the new album?

By tackling different genres. There’s one song on the album called “D.D.D.” that is one of my favorites, because there’s a moment in there where nobody can tell me that I didn’t have my little Toni Braxton moment. [ Laughs. ] Nobody going to take that little moment from me!

There’s gonna be a little Afro sound on the album. There’s a song where I start speaking Hindi, which I did because on my song that I did with Sean Paul [“Go Down Deh”], one of my biggest streaming markets was India. I also [spoke some] Spanish [on that same song], and I can’t speak Spanish! I had to Google the words to put it together! But it was fun, because I know that I have fans that speak Spanish and they will appreciate it. They’ll all feel included.

So much of the album’s reflection is inspired by the near-death experience you had. How did that whole ordeal impact that way you approached this particular album?

I had problems with my hernia. When it erupted, it sent my body into a sepsis, and they literally had to open me up to save my life because the sepsis was poisoning my body. I still have hernia issues to this day. I’ve done maybe six surgeries because of it.

When they opened me up, it also caused another hernia — because they left my stomach walls open, since they weren’t able to sew me back up, because the sepsis was leaking into my entire body. They had to leave me to self-close and then go back in again. It was a lot of going back in and repairing, which took two years — which I’m also grateful for, because I didn’t even know that my body could really sustain six surgeries.

Every single time I went in there, God came through for me. I just feel even more blessed and more grateful for this journey. I’m not sure why he loves me so much, because I’ve been a bad girl so many times, but I know I’m here for a reason. I’ve definitely drawn closer to him. I started the album with a gospel song that I had to dedicate to him because of what I’ve been through. I came up with the [title] celebrating 25 years because I feel like it’s something to celebrate because I could not have been here. But I’m supposed to be here because God saved my life for a reason. I escaped death. I don’t take that lightly.

You are the executive producer for the album, and it’s coming out on your own label. That’s a level of freedom that so many artists dream about. How does it feel to operate in that space after so many years of label woes?

This is the first time I’m owning something after 25 years. I feel like I’ve fought through so much to be independent. I don’t know if my fans even understand what it means to just be independent — to be doing it on your own, to have your own, to be able to make your own decisions on what you’re doing and what songs you’re putting out and what you’re recording. It’s a breath of fresh air for me, and it makes me feel more accomplished because I’m my own music boss.

Who’s helping you with radio and streaming promotion?

We are. It’s not easy. I’m not going to pretend that it’s easy. It’s very difficult. It’s not easy being an independent artist overall. I’ve had days where I crash out, where people were just pulling me from all angles. I’m still in the process of learning and figuring out stuff.

Getting things playlisted is not easy as well, so I’m not going to lie to anyone and let them believe anything else. It’s difficult. But I feel like once you have the right team and the right mindset and the knowledge on music business and you know what to do and who to reach out to and you remain consistent, it’s just a matter of growing relationships. And I feel like I’ve built a brand that when we get a hold of someone and you say “Spice,” they always welcome me with open arms.

You’re also working with Empire on the distribution side. Why were they the right partner for you?

I felt like they were the right partner because they have so much history with Caribbean artists and African artists. I wanted a [distributor] that knows or has a background in our music.

Any plans to tour this album?

Absolutely yes! I’m definitely planning to go on tour. I already have so many single shows that were booked previously, so I’m not sure how far back I’ll have space to accommodate the tour. I wanted to go on tour as early as October.

What’s on your playlist right now?

YG Marley , “Praise Jah in the Moonlight.” Shaggy and Lavinia, “Move.” Me and Busta, “Round Round.”

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