Recording Academy Issues Call for Member ‘Why I Vote’ Video Submissions

The Recording Academy has issued an emailed call to action for its voting members on Monday (Aug. 5) to submit smartphone videos in which they answer such questions including, “Why do you take the time to vote in the Grammy Awards each year?” The academy will then combine excerpts from the submitted clips to create “at least two short compilation videos.” In addition, individual member videos will be shared throughout September across the Academy’s social platforms.

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The academy doesn’t want these videos to be self-serving promotional spiels, so they advised members to “please avoid promoting any personal or commercial projects in your submission. … Videos that reference your own or others’ Grammy Awards submissions by name will not be considered for inclusion.” And they don’t want people to filibuster, so they added: “Keep the videos below 90 seconds in length.”

In the email, the academy asked participants to answer any of the below questions in their submissions:

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• What does voting in the Grammy Awards mean to you as an artist?
• How does participating in the Grammy Awards voting process shape music history?
• How does your vote contribute to recognizing and rewarding musical excellence in the Grammys?
• What makes Grammy Awards voting special to you?
• Why do you take the time to vote in the Grammy Awards each year?

Members have until Thursday, Aug. 15 at midnight PT to submit their videos, though the academy says their form will close after 50 submissions are received. Submitted member videos will be part of the academy’s voter engagement campaign, launching in early September across the organization’s digital channels.

Both individual member videos and compilation videos will roll out across the organization’s Instagram and TikTok accounts (and may also roll out across X, Facebook, and LinkedIn). Usage is for approximately one year through July 31, 2025. The academy cautions: Due to the expected number of submissions, the use of all videos is not guaranteed.

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