Since the release of their 2023 album, Pa Las Baby’s y Belikeada , Fuerza Regida has taken intriguing turns toward uncharted musical territories. With their eighth studio album, Pero No Te Enamores , the band reinvents their sound with a bold fusion of Jersey club and pop-leaning corridos, creating what they call Jersey corridos. In a conversation with Billboard Español in New York, frontman JOP shares insights into the album’s creation and the band’s innovative approach.
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“When I first heard [Jersey club] about one to two years ago, I loved it. I was like, ‘Man, I wanna do something with it.’ I just didn’t know how. But I knew that when I did, they were gonna talk sh–t,” he tells Billboard Español . “So when it got to the point to make a new album, I was like, ‘I wanna do Jerseys and dance music, I want to do something different but still keep the original Fuerza Regida [essence], with the guitars.’”
Moreover, JOP’s enthusiasm for experimentation doesn’t stop at genre blending. The album involves collaborations with various EDM and Latin artists, including Major Lazer, Afrojack, Maluma and more. Fuerza Regida enlisted music producers Gordo (known for his work on Drake’s Baltimore club hit “Sticky”) and Synthetic, the architect behind Lil Uzi Vert’s Jersey club smash “Just Wanna Rock.” “Gordo has the dance s–-t on lock, he’s the man; and Synthetic, he’s killing it with the Jersey club,” adds the Mexican American artist.
JOP, real name Jesús Ortiz Paz, is confirmed for the 2024 Billboard Latin Music Week, returning to Miami Beach Oct. 14-18 at The Fillmore Miami Beach at the Jackie Gleason Theater. He will partake in the Sony Music Publishing Iconic Songwriter panel. “I can’t I can’t go on there by myself, because I don’t write all my music by myself. I gotta bring my squad. So expect us all right there, all the big dogs, all the big writers in my company,” says the frontman, who is also the founder of Street Mob Records.
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The 35th anniversary Billboard Latin Music Week will feature more exclusive panels, conversations and performances by Latin music’s biggest stars. Tickets are available now at BillboardLatinMusicWeek.com .
Watch the full interview above to hear more directly from JOP about Fuerza Regida’s groundbreaking new album Pero No Te Enamores and their forward-thinking approach.
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