By age 16, Oklahoma native Kent had already spent years playing music, including five years as part of a Western Swing group, but by his mid-teens, he was pondering quitting music. When Nelson played a show in Tulsa, Kent got a ticket, and quickly engineered a plan to perform with the legendary country entertainer.
“I got a piece of cardboard out of the trash, found a Sharpie from a lady at the concession stand, and wrote, ‘It’s my dream to play a song with you,’” Kent recalls to Billboard . Kent continued holding up the sign until Nelson called him onstage — and at Kent’s request, they sang Bob Wills’ “Milk Cow Blues.”
“From that point on, I knew I was never going to stop until I got where I wanted to go — but that [had been] the closest I ever got to throwing in the towel,” he says. “But Willie was there for me, and he probably didn’t even realize just how much that moment meant to me.”
It was what Kent calls “another of those black bandana moments.” That symbolism is woven throughout his sophomore major label album Black Bandana , out Friday (Sept. 6) via Sony Music Nashville. The bandana — which serves as inspiration for the album’s title, title track and cover art — has long been a favored cloth of cowboys, bandits and gang members. But for Kent, his own black bandana has been a practical deterrent from rocks or dust while riding his motorcycle. Kent drove his motorcycle to meet with his managers at Triple 8 Management for the first time and walked in with a black bandana around his neck.
“We had the formalities, and they were like, ‘You need to think about keeping that. That might need to be a thing as part of your image and onstage, to help you stand out in a sea of male country artists trying to break through,’” he explains.
A songwriter at heart, Kent also recognized the image’s deeper meaning. With his co-writers Rocky Block, Jordan Dozzi and Brett Tyler, Kent put the inherent rebellious spirit symbolized by a black bandana into song.
“’What’s the opposite of a black bandana? A white flag,’” Kent says. “Then it took on this whole meaning of staying the course and keeping on, even when everyone else quits. This is for when you want to wave a white flag, it encourages you to raise a black bandana.”
Kent notes that the album was originally to be called Bixby , in a nod to his Oklahoma hometown. After realizing “Black Bandana” served as the fulcrum and centerpiece for the project, the album’s other songs, such as “Rust,” “Ain’t Gonna Lie,” and “This Heart,” were written around themes of grit, tenacity, love, faithfulness, and hard-fought triumph — music for those whose lives have been seasoned by rocky times.
Those are themes Kent is well-acquainted with, having moved to Nashville to pursue music, only to land and then lose a publishing deal. He left Nashville for Texas just before the COVID-19 pandemic. With concerts paused, his family of five had to sell their house to continue paying his band members. Undeterred, Kent also worked at a pavement company, with his family living on an income he says hovered just above the poverty line for a while.
“It was a crazy tough time,” he recalls. “There were a lot of moments, a lot of exit ramps that would’ve been way easier to quit than to keep going.”
His breakthrough came in 2022, with the song “Wild as Her.” He was quickly signed by Sony Music Nashville. “Wild as Her” reached No. 3 on Billboard ’s Country Airplay chart and has since been RIAA-certified platinum. He released his major label album debut Blacktop last year. But on his latest, he says he’s realized a wider, deeper scope of impact: “It’s the first record I’ve made that I had bigger motives [behind] than just writing about my own life.”
Each song, he says, points to a heartier, deep-rooted, flintier kind of love, fashioned from years of enduring together hardships and triumphs. For instance, “Never Ready” details milestone moments — finding love, raising children, facing the death of a parent — that many people face whether they feel prepared or not. “I got tired of hearing all these love songs where it was just like the honeymoon phase only,” He explains. “What about people like me, who are seven, or eight years in and have tough times but still are making it work and love their wife? Where’s that song? It’s not all glamorous.”
He also eschewed the typical Music Row writing rooms, instead bringing a host of songwriters — including Joybeth Taylor, Austin Goodloe, Rocky Block, Brett Tyler and Lydia Vaughan — out to his residence in Texas for writing sessions. Kent is a co-writer on six of the album’s songs, including “Rust” and “So Far,” but was intentional about recording only the most standout songs, disregarding whether or not he was a co-writer on them — a defiant goal ossified through Kent’s early career days of trying to make it as a songwriter.
“I had a lot of holds, but I never got into big cuts, because I wasn’t in the rooms with the writers who were co-writing with the artists,” he recalls. “I remember going, ‘That sucks for somebody like me that gave everything just to be right here in Nashville writing songs. Now I don’t get a shot, even though I wrote a great song, just because I didn’t write it with the guy that’s putting the record out.’ That frustrated me to my core.”
One of the few outside cuts was “Now or Never,” an ’80s-tinged power ballad he performs with “Road Less Traveled” hitmaker Lauren Alaina, as they sing of a couple on the precipice of a relationship-altering decision.
“I was supposed to just put the song out myself — it was already recorded — but the more I listened to it, the more I realized it could be a strong duet,” he says.
Kent was playing a radio event at Billy Bob’s Texas when he first met Alaina. “I was blown away when I heard the power in her voice — the tone, the control, it checked all the boxes,” he raves. When Kent brought up the idea of Alaina singing on the track, she agreed.
“She’s a complete pro,” Kent says. “She was every bit as good in the studio as she was live, and she gave this song a really cool dynamic that it didn’t have before.”
Kent’s relentless underdog spirit has resonated with his fans, including the video he posted on social media on his way to this year’s ACM Awards in May.
“I was driving my old 1996 Bronco. I was just reflecting, and said something like ‘On my way to the ACM Awards with zero nominations, one badass record on the way…” and I dedicated it to anyone still putting in the work,” he recalls. “They’ve got their head down. They’re outworking everybody. I realized how many people identify with that, and those are usually the pretty soft-spoken people, those who aren’t necessarily going to jump up and down and say, ‘Look at what I’m doing.’ People resonated with that and a few weeks later, we wrote ‘Black Bandana.’”
In late September, the WME-signed Kent will take the album on the road for his headlining Black Bandana Tour, visiting 25 cities in the U.S. and the United Kingdom, including Atlanta, Boston, Dublin and London. Joining him on select dates will be openers Braxton Keith, Kaitlin Butts, Max McNown, Karley Scott Collins and Lauren Watkins.
Parallel with music, Kent recently launched his Bus Call podcast, which features Kent in conversation with a mix of music industry friends and non-industry friends he’s met along the way, including songwriter Kevin Fowler and Mac Terrence Sr., who works to bring positive influences to at-risk youth.
“I just wanted to make people aware of some really cool people in my life that I’ve met along the way,” he explains. “A lot of these people, I’ve met on the road, so that’s why we call it ‘Bus Call,’ because we bring them on the bus in whatever city we’re stopping in. Most times, it’s just me catching up with friends and having the same conversation we would regularly have, except we have a microphone in front of us.”
Black Bandana may be Kent’s second major label project, but as he prepares for its release, he again draws inspiration from Nelson, his sights set on playing the long game.
“I’ve put my work in, I’ve been doing this for a long time, and I plan to be here 20 years from now,” Kent says. “When you look at Willie Nelson, [whose] about to put out his [76 th solo studio album], the second one doesn’t seem all so do or die. You owe it to yourself to take the pressure off and create something you’re passionate about. Let the chips fall where they may, and then you move on to the next one. That helped me lower the pressure on the new album and realize I’m looking at this from a 20-year perspective, not a next-year-only perspective.”
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