When Beyoncé was not among the artists nominated for a CMA Award on Monday (Sept. 9), despite being the first Black woman to top Billboard ’s Top Country Albums with Cowboy Carter and Hot Country Songs chart with “Texas Hold ‘Em,” it immediately raised questions about country music’s ongoing troubled relationship with Black artists, the CMA Awards’ nominating process and whether or not Beyoncé’s team had even submitted her music, given her complicated history with the country community and the CMA Awards.
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Let’s answer the last question first: It turns out they didn’t need to submit.
Unlike many other awards shows, labels, artists and their teams do not submit entries for the CMA Awards. Instead, the roughly 6,600 voting members each receive a write-in ballot to list their choices. Each member can make one nomination per award category. Therefore, Beyoncé’s label or team did not need to submit her to be eligible. The exception is the single of the year category, which is a pre-populated drop-down list of all qualifying top 10 singles from the country charts noted in the criteria. The write-in ballots are tabulated and the top 20 vote recipients in each category end up on the second ballot, with the exception of entertainer of the year, which consists of the Top 15 vote recipients.
Additionally, all second-ballot candidates are reviewed by CMA, record label representatives, and the CMA Awards & Recognition committee to ensure that all they meet the criteria for each award. The award criteria is based on release dates, chart activity, and consumption peaks that occurred during the eligibility period (July 1, 2023-June 30, 2024). The second ballot is sent to the CMA voters, and each member can vote for up to 5 candidates in each category. CMA does not reveal the write-in ballot nominations or confirm whether any specific artist or work appeared on the second ballot.
Though Billboard has not yet viewed a full second-round ballot, Billboard viewed a screen shot for the second ballot for song of the year that does not include “Texas Hold ‘Em.”
Beyoncé’s exclusion “doesn’t surprise me,” says one Nashville executive, who wished to remain anonymous. “There was really only one single from the album that did anything. She really didn’t embrace the genre, unlike what Post Malone has done with his album.” “Texas Hold ‘Em” peaked at No. 33 on Billboard’s Country Airplay chart.
Post Malone received four nominations for “I Had Some Help,” his duet with Morgan Wallen, that was a four-week No. 1 on Billboard ‘s Country Airplay chart and is featured on his Top 200 and Top Country Albums chart-topping album, F-1 Trillion . Post Malone infiltrated the local music scene, spending months in Nashville working with top songwriters, recording the album in Nashville and popping up at many venues to play live.
However, another Nashville executive, who also asked to remain anonymous, said they were “shocked” that Beyoncé’s work received no nominations, “given the credit to new Black creators and Linda Martell.” Cowboy Carter , in addition to Dolly Parton and Willie Nelson, featured Martell, the first Black woman to play the Grand Ole Opry in 1969, and a number of rising Black artists, including Brittney Spencer, Tanner Adell, Reyna Reynolds, Tiera Kennedy, Willie Jones and Shaboozey.
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Shaboozey, who received two nominations for new artist of the year and single of the year for “A Bar Song (Tipsy),” took to Instagram and X to express his thanks for being nominated, but also thanked Beyoncé, posting “Thank you @Beyonce for opening a door for us, starting a conversation, and giving us one of the most innovative country albums of all time!”
Country artist Rissi Palmer, who also hosts Apple Music’s “Color Me Country” radio show, said what many others expressed on social media when she posted on X, “Well… these noms set a really interesting precedent. The message is extremely loud.” She later posted, “I think that a larger conversation should be had about the fact that no other Black woman or woman of color could even qualify for certain CMA awards, and why that is.” The single of the year category is the only category that requires reaching a certain chart position in order to be eligible. Earlier this year, the CMA Awards eliminated the requirement for song of the year.
In June, three months after the March 29 release of Cowboy Carter , Beyoncé provided a lengthy statement to The Hollywood Reporter about the project and its reception. “When you are breaking down barriers, not everyone is ready and open for a shift. But when I see Shaboozey tearing the charts up and all the beautiful female country singers flying to new heights, inspiring the world, that is exactly what motivates me,” she said. ““I’m honored to introduce so many people to the roots of so many genres. I’m so thrilled that my fans trusted me. The music industry gatekeepers are not happy about the idea of bending genres, especially coming from a Black artist and definitely not a woman.”
In 2016, Beyoncé’s performance of “Daddy Issues” at the CMA Awards with The Chicks (then still the Dixie Chicks), a number of commenters on social media supported the appearance, while others made unwelcoming comments.
In March, shortly before Cowboy Carter ’s release, Beyoncé posted on Instagram that the album was “born out of an experience that I had years ago where I did not feel welcomed… and it was very clear that I wasn’t,” she said, although she did not specifically cite the CMA Awards appearance. “But, because of that experience, I did a deeper dive into the history of Country music and studied our rich musical archive.”
Beyoncé’s representative did not respond to a request for comment and the CMA declined to comment.
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