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  • Axios Boston

    Exclusive: First look at the WNDR Museum in Boston

    By Steph Solis,

    2024-01-30

    Crews are putting the finishing touches on the WNDR Museum before it opens Thursday in Downtown Crossing.

    • Axios got the first full tour of the Boston museum yesterday.

    Why it matters: WNDR brings colorful, perception-bending, interactive art into the 17,000-square-foot space — a starkly different experience than the average art museum tour.

    What's happening: Boston is the WNDR Museum's latest city, following openings in Chicago and San Diego.

    • A third location in Seattle closed in December, eight months after opening.
    • Like the other locations, the Boston outpost will host yoga classes, food pop-ups and a poet in residence, says Brian Haines, WNDR's chief experience officer.

    Zoom in: The museum includes more than 20 installations from visual artists, in-house designers and other collaborators.

    • The museum features several tactile installations that react to weight and movement.
    • There are also more controversial sections, such as the exhibit where visitors use AI to create new art (generative AI relies on existing art ).

    If you go: The museum is at 500 Washington St. and runs seven days a week ( hours vary ).

    • Price: $32, $38 for peak times. Discounts available for students, seniors and military members.
    https://img.particlenews.com/image.php?url=4NIvjG_0r2VbErt00
    Photo: Steph Solis/Axios

    The tour begins in a mirrored hallway, where the LCD screens change color with each step you take.

    https://img.particlenews.com/image.php?url=2Svoym_0r2VbErt00 Photo: Steph Solis/Axios

    When the "magnetic symphony" room is complete, attendees will be able to hold up a can to each wire and hear a different voice.

    https://img.particlenews.com/image.php?url=1anVel_0r2VbErt00
    Photo: Steph Solis/Axios

    San Francisco-based artist Joshua Ellingson created the MPO-1 installation to show videos that explore optical effects.

    • In this case, the image of a sheep cuts through the videos before being projected at the top.
    https://img.particlenews.com/image.php?url=3WkFNG_0r2VbErt00 Photo: Steph Solis/Axios

    "INSIDEOUT" is a 360-degree multimedia installation by Berlin-based artist Leigh Sachwitz.

    • It recreates Sachwitz's childhood memory of being in her grandmother's garden shed in Scotland during a storm.
    https://img.particlenews.com/image.php?url=2zazcZ_0r2VbErt00 Photo: Steph Solis/Axios

    The "Living Gallery" includes electronic portraits that come to life when you least expect it.

    • The gallery will include seating so people can admire the portraits and watch them come alive as others enter the hall.
    https://img.particlenews.com/image.php?url=20UzM5_0r2VbErt00 Photo: Steph Solis/Axios

    The immersive theater will project interactive lights on three walls and the floor, Haines says.

    • When complete, the theater will include seating.
    • WNDR plans to host yoga sessions and other events in the theater, per Haines.
    https://img.particlenews.com/image.php?url=1unR6X_0r2VbErt00
    Photo: Steph Solis/Axios https://img.particlenews.com/image.php?url=2DjKWT_0r2VbErt00 One card says, "I am wisdom." Another proclaims, "I'm tired." Photo: Steph Solis/Axios

    "The Wisdom Project" by WNDR Studios asks visitors at each museum to answer the question "what do you know for sure?"

    • Boston has the largest wall, which will soon be filled with answers from local visitors, Haines tells Axios.
    • Eventually, the messages from every city will go into a coffee-table book, Haines says.
    https://img.particlenews.com/image.php?url=3hYJpx_0r2VbErt00 Photo: Steph Solis/Axios

    The installation of phones designed by WNDR Studios includes the voices of activists and other changemakers.

    • The placard states, "Silence is the easy path. Will you say something? Will you speak up?"
    https://img.particlenews.com/image.php?url=2Qq2Y4_0r2VbErt00 It's like the room puked stainless steel polka dots. Photo: Steph Solis/Axios

    Kusama's "Let's Survive Forever" installation is a mirrored room filled with inflatable, stainless steel spheres.

    https://img.particlenews.com/image.php?url=2jEpxi_0r2VbErt00 The atrium. Photo: Steph Solis/Axios

    The atrium has multiple interactive installations:

    • A rainbow sight-and-sound exhibit that lights up as you press the buttons on a controller.
    • An art piece that doubles as seating (it's surprisingly comfortable).
    • An LCD wall that changes colors as you move in front of it.
    • A compilation of irises collected by visitors.
    https://img.particlenews.com/image.php?url=27hjqG_0r2VbErt00 Chief Experience Officer Brian Haines gets his eye photographed for the iris installation. Photo: Steph Solis/Axios

    The iris exhibit will be set up with a camera and computer so visitors can get photographs of their eyes taken for the compilation on the screen.

    https://img.particlenews.com/image.php?url=1gQtsR_0r2VbErt00 Photo: Steph Solis/Axios

    Richard Prince, considered the master of appropriation , has long caused controversy by tweaking existing art to make it his own.

    • To him, even a blown up Instagram photo someone else took with a comment from him counts as "his" art.

    WNDR took a page out of Prince's book, photoshopping its own comment and adding neon graffiti in founder Brad Keywell's handwriting.

    • The message, "we are all artists" speaks to the mission behind the WNDR Museum, employees say.

    Sign up for Axios Boston for free.

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