New Boston-area vets get bougie

Parents of fur babies are opting for a new kind of vet clinic , one with minimalist decor and 24/7 telehealth services. (Think: One Medical for cats and dogs.)

The big picture: According to the 2023-2024 APPA National Pet Owners Survey, 66% of U.S. households own a pet, and they're willing to spend big on medical care.

Zoom in: Small Door , a membership vet clinic with an app, opened its second location in Brookline in May 2023, per Patch .

• It's first Boston-area clinic opened in Newton.
• Bond Vet , which doesn't require a subscription or use an app, has a 24/7 helpline and earlier this year launched a messaging platform. It has 44 locations in the U.S., including in Boston.

Between the lines: 76% of millennials are pet parents, according to YPulse .

• They led the pandemic pet adoption boom , and now account for an estimated one in three pet owners.
• Many millennials — a number of whom are child-free — are also paying close attention to the health of their animals.

Zoom out: Pet telehealth startups have gotten significant investor attention .

What to expect: Emerging vet services often offer a space with friendly staff, curated animal art, neutral colors, comfortable couches, jars of treats, plants and free drinks.

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