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Coors Light Rolls Out ‘Chill Jersey’ With Built-in Thermal Sensors Designed to Cool Down Heated Soccer Games
Within the flashy, often ludicrous world of branded alcohol merchandise, Coors Light has consistently managed to stand out from the crowd with headline-guzzling concepts. From its color-changing nail polish to its beer-flavored popsicles, the brewer has an affinity for light blue merchandise that embodies its "Made to Chill" tagline. Its latest innovation — dubbed the Chill Jersey — interprets the brand's slogan literally. In anticipation of the Leagues Cup, the brewer has unveiled a limited-edition sports jersey designed with an icy twist. The shirt reportedly features "built-in thermal sensors" that "activate a cooling system" as it detects your body temperature rising. How...
Alcohol Industry Insiders Issue ‘Responsibility Commitment’ for Nostalgic Releases Like SunnyD Vodka Seltzer, Minute Maid Spiked
On Monday, the Distilled Spirits Council of the United States joined forces with prominent producers, suppliers and retailers to issue recommendations on the rising popularity of crossover alcohol products. Exemplified by beverages like Simply Spiked Lemonade and SunnyD Vodka Seltzer, products within the category take an established, often nostalgia-worthy drink and repackage it with a boozy twist. The genre has taken off like wildfire over the past few years with co-signs from industry regulars like Coca-Cola and PepsiCo. As the colorful category has grown, observers have begun questioning the hazy distinction between child-friendly beverages and their similarly packaged alcoholic counterparts. In a...
Black Tot’s 2024 Edition of Master Blender’s Reserve Celebrates the ‘Birthplace of Rum’ With Limited Release
Black Tot Rum announced on Monday the fifth release of its Master Blender's Reserve, which is set to hit shelves across the globe on July 1. For this year's offering, Black Tot Rum Master Blender's Reserve is honoring what the brand refers to as the "cultural birthplace of Rum," or Barbados. "I knew I wanted to highlight Barbados, and then bring in some of the older Jamaican blends that we created a few years back, for added intensity," said Black Tot Master Blender Oliver Chilton in a statement. "We also used some deep, rich rums from Guyana and Trinidad, including the one...
‘Game of Thrones’ Star Emilia Clarke Signs on With French Spirits Producer Known for Meteorite-Infused Vodka
Over a decade after its debut in 2011, "Game of Thrones" has recaptured the public's attention with the highly anticipated second season of "House of the Dragon." Though Emilia Clarke — the actress who plays Daenerys Targaryen — does not appear in the new show, her star power has found other ways into the headlines. On Wednesday, Pegasus Distillerie announced Clarke as its new Global Brand Ambassador. Founded in Meursault, France, the distillery was conceived by master distiller Maxime Girardin as a tribute to the historied Burgundy region. Though the exact details of the partnership haven't been elaborated on, we're sure...
Rob Gronkowski Joins Travis Kelce as the Latest A-List Investor in Casa Azul Tequila
Four-time Super Bowl champion Rob Gronkowski is the latest in a string of celebrity investors rallying behind Casa Azul Tequila (not to be confused with the similarly named Clase Azul Tequila). On Monday, the brand announced the legendary tight end has signed on as an investor and partner in Casa Azul at an undisclosed sum. Gronk is already joined by good company; other prominent brand partners include Chiefs tight end Travis Kelce, PGA champion Brooks Koepka, actress Eiza González and U.S. Women’s Open Champion Michelle Wie West. Casa Azul was founded in 2022 by a self-described “serial beverage entrepreneur,” Lance Collins, a...
New York Distillery Takes Insurance Company to Court Seeking to Recoup $2.5 Million in Damages of Spilt Whiskey
Westfair Business Journal reported on Tuesday that a New York distillery is taking its insurer to court after the company denied coverage in light of the brand facing whiskey losses amounting to $2.5 million. The incident occurred in December, when a rack loaded with single malt barrels broke and spilled the whiskey at Vale Fox Distillery. The owners took heart knowing they purchased insurance from Central Mutual Insurance Co. and figured the policy would cover the damages. Yet, their request was denied, and Vail Fox Distillery intends to take the insurance company to court. "Central Mutual stated (that) ... coverage for collapse of...
Malted Majesty: 75 Scotch Whiskies Were Blended for a Bespoke Release Honoring King Charles’ Birthday
On Thursday, Decanter reported on the existence of an elusive scotch whisky created in honor of the British royal family by Last Drop Distillers. Commemorating King Charles' 75th birthday, the brand blended 75 scotch whiskies — some older than 50 years — to create the appropriately titled Blend 75. The bespoke release was accompanied by a pair of coronation portraits designed by artist Mark Evans recreating Charles III's Time Magazine cover. Just two bottles of Blend 75 were created, one of which will reportedly be gifted to King Charles himself alongside a portrait. Apart from its laborious blending process, little is publicly...
Celebrate National Bourbon Day With 7 Niche Bottles That Prove Just How Interesting America’s Native Spirit Can Be
Friday is National Bourbon Day, and we’ll take any excuse to dip into a nice glass of America’s native spirit. Bourbon is more than just something to drink that tastes good — it brings people together. Bourbon stimulates local economies by providing jobs. In February, Kentucky Gov. Andy Beshear gushed over the fact that the […] The post Celebrate National Bourbon Day With 7 Niche Bottles That Prove Just How Interesting America’s Native Spirit Can Be first appeared on Bottle Raiders.
Penelope Bourbon Brings Back Popular Rosé Cask Finished Whiskey Just in Time for Summer Sipping
Penelope Bourbon is once again retooling "rosé all day" with the release of the eighth batch of Penelope Rosé Cask Finish. On Thursday, the New Jersey-based brand announced that the expression will return in a limited allocation with a suggested retail price of $49.99. Made from a mashbill of 74% corn, 16% wheat, 7% rye and 3% malted barley, the bourbon is finished in Grenache rosé wine casks from the southern region of France and bottled at 94 proof. Compared to most offerings from the distiller, the expression bears a noticeably pink-tinted hue typically unseen within the bourbon category. “Finishing our signature...
Hennessy Rolls Out Opulent 300th Anniversary Cognac Bottled in Baccarat Crystal Decanter
Hennessy, the biggest and boldest name in the French Cognac market, is commemorating the 300th anniversary of its founder with an uber-indulgent release destined for the collector's cabinet. On Thursday, the brand unveiled Richard Hennessy Magnum, a mysterious bottling with a laundry list of luxury embellishes. Housed inside a Baccarat crystal decanter and suspended on a graphic metal frame, the release incorporates a decidedly contemporary design philosophy alongside subtle nods to the cognac maker's roots. Etched on the back of the bottle, you'll find looping French calligraphy alongside an engraved portrait of Richard Hennessy. Details are scarce surrounding the cognac's blending process...
15% Off Tickets: Sip Whiskey, Taste Food, Shop and More at Whiskey Washback Atlanta on June 14
Atlanta! Come out this Friday, June 14, and taste your way through over 100 varieties of whiskey, bourbon, rye and scotch at Whiskey Washback Atlanta, presented by Bottle Raiders! Read on to learn more about the event. You won't want to miss out on this great evening! Click here to buy your tickets, and be sure to use RAIDERS15 for a 15% discount! The Whiskey Renowned brands like Bardstown Bourbon Company, Four Roses, Green River, Michter's, Virginia Distillery, Widow Jane and many more will be on hand pouring delicious samples. And if you're a big whiskey enthusiast, you won't want to miss VIP hour...
Widow Jane Uncorks Bourbon Distilled With Heirloom ‘Baby Jane’ Corn, a First Within the Category
On Monday, Brooklyn-based Widow Jane Distillery unveiled what it claims to be the first nationally available bourbon made using proprietary heirloom corn. Renowned for their vibrant colors and robust, often unconventional flavors, heirloom corns are grown from farmer-preserved seeds passed down over the generations without genetic tinkering. Widow Jane's take on the concept, dubbed "Baby Jane" corn, was overseen by farmer John Gill in upstate New York. The project reportedly first took shape in 2013 when head distiller Sienna Jevermov joined forces with operations lead Michele Clark to collect heirloom strains from seed banks across the country. Two varieties — Bloody Butcher...
Beer Infused With Coca Leaf — the Same Used to Make Cocaine — Causes a Stir as the Ingredient Fights for International Recognition
Tucked beneath the Andes mountains in La Paz, Bolivia, El Viejo Roble distillery is expanding its catalog with a coca-infused beer, the Associated Press reported Tuesday. Alongside an expansive range of coca-infused rums and vodkas, the producer has made a name for itself by using coca leaf — the main ingredient in cocaine — to create its signature beverages. Within Bolivia, the concept is hardly taboo. Coca leaf has long held spiritual significance for Indigenous communities in the Andes, who've reportedly used the leaf in ceremonies dating back to 1,000 BC. Today, you'll regularly find locals munching on the leaves raw,...
Lost Lantern Brings Back Summer of Bourbon Series Featuring The Brand’s First Tennessee Whiskey and More
Lost Lantern announced that the brand was stepping into summer with a collection of nine whiskeys from twelve states as part of its Summer of Bourbon series. The collection launched in 2023 and was meant to be focused on one style of whiskey to spread the brand's message that "great bourbon now comes from all over the United States." "Summer of Bourbon II shines a light on the true variety and depth that great bourbon can have," said Lost Lantern Co-Founder Adam Polonski in a statement. "This Collection contains several firsts for us: our first Tennessee whiskey, our first finished bourbon,...
High Noon Seltzer Reinterprets History as ‘Boston Vodka Iced Tea Party Ship’ Sets Sail on the East Coast
Little over a month after the launch of its Vodka Iced Tea range, High Noon is setting sail for Boston inside a massive booze-branded sailboat. The stunt playfully reinterprets the Boston Tea Party to the tune of canned cocktails, an innovation that early American revolutionaries certainly did not have access to (they reportedly favored hard cider, rum and ale as drinks of choice). Though High Noon's take on the concept can't exactly be called a rebellion, it serves as a tongue-in-cheek protest against the reigning popularity of malt-based hard tea brands. The old-timey ship will touch down in Boston on June 27...
Cheers to World Gin Day With These 7 Fantastic Gins from Around the Globe
World Gin Day is on June 8, so there's no better time to raise a glass and celebrate the spirit. From its storied history and botanical complexities to its versatility in cocktails, gin offers a multitude of flavors waiting to be explored. Whether you're a seasoned gin connoisseur or a curious newcomer, our selection of seven fantastic bottles represents some of the best gins from all corners of the world. Toast to World Gin Day while taking a journey around the globe with these juniper laden spirits. Bayab Palm and Pineapple Gin Check Out Reviews | Find It Here Bayab Gin is a...
La Pulga Makes the Jump From Tequila to Mezcal With Folk Art-Inspired ‘Green Giant’ Agave Expression
Texas-based La Pulga Spirits is expanding beyond additive-free tequila with the release of an Agave Salmiana mezcal. Many enthusiasts know the varietal better by its unofficial name the "green giant," a moniker that references its towering eight- to ten-foot height and 25-year maturation period. Compared to typical mezcal offerings, the agave strain is often noted for its grassy, terroir-forward flavor (as well as its notoriously difficult farming process). La Pulga traveled to San Luís Potosí, Mexico — a region renowned for its historied salmiana mezcal production — to bring the bottling to life. Roasted in traditional ovens before being crushed with an...
Junipero Gin Takes Inspiration from Popular Cocktail Trend With Smoked Rosemary Edition
Junipero, the brand known for its copper still juniper forward gin have launched a gin inspired by the modern flavors and techniques in gastronomy and mixology. The American gin makers unveiled the inaugural expression, Smoked Rosemary, at the end of last month. The original Junipero Gin embodied a classic gin style with strong flavors of juniper and citrus put to the forefront. However, the latest Smoked Rosemary maintains the integrity of the classic with 98.6 proof unfiltered gin made in a copper pot still but adds smoky-herbal notes with dried rosemary and lapsang tea. Smoked cocktails are among the most popular trends...
Dodgers Superstar Shohei Ohtani Gifts Manager Dave Roberts Japanese Whisky for 52nd Birthday
Los Angeles Dodgers Manager Dave Roberts turned 52 on Friday, and he was gifted a special bottle of whisky from his star pitcher, Shohei Ohtani, and Ohtani's wife, Mamiko Tanaka. "Shohei gave me a great gift," Roberts said, according to Dodger Blue. "Shohei and Mamiko got me a bottle of Japanese whiskey with a red velvet cap on the top, and an amazing box of chocolates. I think there was like a dozen chocolates, and they were square but really thin.” Ohtani famously gifted a Porsche to Joe Kelly’s wife after his fellow pitcher agreed to give up his No. 17 when...
‘Bridging the Gap Between Heritage and Modern Tastes’: Rebel Bourbon Drops Latest Bottling in Annual 10-Year Single Barrel Series
For the ninth year in a row, Rebel Bourbon is bottling its trademark defiant attitude in the form of its 10-year Single Barrel expression. On Monday, Lux Row Distillers announced the return of Rebel 10-Year Single Barrel Bourbon, a 100-proof whiskey said to have been crafted using Rebel's centuries-old wheated recipe. According to the brand, each iteration is "meticulously crafted" and "hand bottled independently" to create a unique flavor profile across each batch. This year's release delivers aromas of vanilla and dark fruits, flavors of citrus and caramel and a velvety oak finish. Lux Row says that Rebel 10-Year will be released...
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Bottle Raiders is a one-stop shop for whiskey, gin, tequila and rum reviews and coverage. The site aggregates individualized reviews from various top sites (including our own) into one centralized location and assigns one average score. Our in-house spirits expert is Jay West, better known across the internet as t8ke, of t8ke.review. Gear Patrol magazine labeled Jay “the most prolific whiskey reviewer on the internet”. In 2020, Abrams Media acquired t8ke.review to bring Jay’s expertise to a larger audience.
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