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High Noon Forays Into Hard Tea With Quartet of Vodka-Centric Flavors — But Can It Stand Out Amid Heavy Competition?
High Noon, the chart-topping pre-mixed cocktail brand best known for its Vodka + Soda line, is expanding into new territory with a quartet of hard teas. Just in time for the summer, the brand has unveiled a Vodka Iced Tea range in Original, Peach, Lemon and Raspberry flavors. Made with real iced tea and zero added sugar, the cans reinterpret High Noon's yellow sun logo with golden lettering and a shiny rim. The move comes a little over a year after High Noon ventured into the lucrative tequila seltzer business, the brand's first foray outside its established vodka soda brand. "With this launch,...
A Gin Inspired by One of the ‘Most Haunted’ Lakes in England is Now Available in 50 States
Silent Pool Gin announced on Wednesday that the gin brand's distribution footprint had expanded in the U.S. to all 50 states. This is the latest milestone for the brand after it was acquired by William Grant & Sons for an undisclosed sum in September. "We are thrilled to introduce the U.S. market to our second gin in our world-class spirits portfolio which also marks our debut in the ultra-premium London Dry Gin market," said Director of Innovation Brands at William Grant & Sons Jefferson Kohler in a statement. "Silent Pool Gin is truly exceptional and distinctly unique, embodying dedication to craftsmanship,...
‘I’ve Heard Some of You Guys Like It Spicy’: Cindy Crawford Gifts TNT’s ‘Inside the NBA’ Squad a Shipment of Jalapeño-Infused Casamigas Tequila
Last night, the squad on TNT's "Inside the NBA" was graced with another high-profile tequila shipment courtesy of the famous model, Cindy Crawford. This time around, however, things got a little defensive. In years past, George Clooney and Rande Gerber's Casamigos Tequila has been a frequent sight on the show. In April 2023, Clooney sent over a 20-bottle case of his liquor brand complete with personalized notes for each of the hosts. Shaquille O'Neal's note read, “You’re the real Superman," while Charles Barkley's simply said, "Charles, I've seen you play golf." Since then, Casamigos has hit the market with a new jalapeño-infused...
Man Intends to Visit Every Whisky Distillery in This Country During a 400-Mile Bike Ride for Charity
North Wales Live reported on Saturday that a man intends to visit every distillery in Wales as part of a 400-mile bike trip for charity in what he refers to as the "Whisky Ventures Ride." The ride begins on May 16. Robert Richardson, an outdoor instructor, intends to visit the nine single malt distilleries in Wales as part of a charity initiative for Wales Air Ambulance. "I went to university in Liverpool and lived there for seven years," Richardson said. "North Wales was my playground." Wales Air Ambulance is a lifesaving organization that covers the entire geographic area of Wales each day. The...
Billionaire Patron Tequila Founder Unveils an Unconventional Take on Vodka as First Spirits Release Under New Venture
In January, Patron Tequila co-founder John Paul DeJoria made headlines when he joined forces with an A-team of his former colleagues to launch Round 2 Spirits. At the time, it was widely speculated that the group — made up of ex-Patron, Grey Goose and Southern Glazer’s Wine and Spirits executives — would launch an agave spirit as its inaugural release. Months later, those suspicions have been confirmed, albeit with a major twist. The venture has unveiled Weber Ranch 1902 Vodka, a spirit that forgoes wheat and corn in favor of Blue Weber Agave grown in Jalisco, Mexico. Combining influences from across...
‘An Expansion of Our Dream’: Limestone Branch Distillery Unveils Tasting Lodge Honoring Member of Beam Family
Limestone Branch Distillery announced on Monday that the brand finished constructing a 1,250-square-foot tasting lodge honoring the distillery's founder, Stephen Beam. The lodge celebrates one of the Beam's favorite places – Yellowstone National Park. This is fitting, as Limestone Branch is best known for the Yellowstone whiskey brand. "It's humbling and exciting to have the Tasting Lodge named in my honor because it's an expansion of our dream to bring our family recipes and traditions to customers in small batches since opening Limestone Branch Distillery more than 10 years ago," Beam said in a news release. "And for the first time,...
Snoop Dogg’s Gin & Juice Replaces Barstool Sports as the Title Sponsor of the Arizona Bowl
Less than four months after hitting the market, Snoop Dogg and Dr. Dre's Gin & Juice cocktail brand has signed on as the title sponsor of the Arizona Bowl. Commemorating the partnership, the postseason college football game has been renamed the Snoop Dogg Arizona Bowl, a change of pace from the previous three year's Barstool Sports Arizona Bowl. On the field, fans can expect branded events, charity games and a new "SNOOPER Bowl" league that will bring together youth teams from across California and Arizona. Snoop took to X, formerly Twitter, to announce the deal, posting a video in which he replaced...
Hundred Gallons of Whiskey Lost Thanks to Power Outage at Heaven Hill’s Bernheim Distillery
On Monday, WLKY reported that a power outage at the Heaven Hill Bernheim distillery in Kentucky caused a loss of a "few hundred gallons" of whiskey. The outlet reported that the outage took place at 9:45 a.m. Monday. When the lights went out, a few hundred gallons of whiskey somehow spilled. During a video segment, the news station shared that the outage caused fire alarms to sound off and the Louisville fire department arrived at the scene. Firefighters determined the power outage was caused by the work of an independent contractor and gave the all-clear at 11 a.m. The spill is being monitored...
Asahi Beverages Announces Acquisition of Australian Gin Brand Never Never for a Mysterious Sum
Asahi Beverages announced on Wednesday that it has acquired the Australian gin brand, Never Never Distilling Co., for an undisclosed sum. The brand will be sold through its distribution arm, Carlton & United Breweries. "We are acquiring Never Never because we recognize Never Never's incredible brand and success," Asahi Beverages Group CEO Amanda Sellers said in a statement. "Combining Asahi's reach with Never Never's amazing portfolio, extensive spirits knowledge and capability will enhance the value proposition for our customers." Never Never Distilling Co. is a brand with humble beginnings. According to Asahi, the brand debuted in 2016 when three friends, George Georgiadis,...
‘A Thrilling Experiment’: Mount Gay Rum Bottles up the Solar Eclipse With Navy Strength Release
In honor of the 2024 solar eclipse, Mount Gay Rum is retooling one of its flagship expressions with a scorchingly high ABV. On Wednesday, the brand unveiled Mount Gay Eclipse Navy Strength, a 114.2-proof bottling matured between two to four years at the distiller's headquarters in Barbados. While the original Eclipse expression drew inspiration from the passing of Halley's comet in 1910, its new high-proof counterpart was designed as an ode to "the rich naval history where rum played a crucial role aboard ships." Navy strength spirits — popular in both the rum and gin category — derive their name from alcohol...
Glenmorangie’s New Whisky Is ‘Inspired by the Highlands’ Natural Splendor’ and Aged in a Type of Cask Seldom Used in Scotch Production
Whisky Magazine reported on April 9 that Glenmorangie unveiled a new whisky, Glenmorangie Triple Cask Reserve. The final blend is composed of whiskies that were aged in a mixture of bourbon, new charred oak and rye whisky casks, which are rarely used in scotch production. The Spirits Business reported that Glenmorangie claims the use of bourbon casks adds fruity qualities, the new charred oak adds greater depth to the final scotch, and the use of rye casks adds a bit of spice. "Using bourbon and new charred oak, we celebrate our whisky's classic, fruity sweetness," Glenmorangie Master Blender Gillian Macdonald said, according...
Pegasus Distillerie Hits the Ground Running With Meteorite-Aged ‘Shooting Star’ Vodka
From outer space-aged bourbon to ocean-fermented wine, the world of novelty-finished alcohol has produced its fair share of alluring, occasionally bizarre releases over the years. Commemorating its debut in the U.S. market, France's Pegasus Distillerie is releasing a new expression that takes the concept to meteoric heights. Dubbed Shooting Star Vodka, the spirit is reduced for over a month with spring water sourced near the distillery. It's then aged for a year in Italian terracotta pots that contain a suspended meteorite at their center, said to impart an "extraordinary flavor and structure" to the vodka. Exact tasting notes aren't disclosed. "We take...
‘Choose Happy’: Mataroa Distillery Goes Green with Cannabis- and Damiana-Infused Gin Liqueur
A hazy green wave is sweeping through Gen Z's choice of liquor. According to a 2022 poll by New Frontier Data, 69% of 18- to 24-year-olds prefer cannabis to alcohol. Across the board, 36% of cannabis users have reported decreased alcohol consumption following marijuana's intermittent legalization in the US, with numbers expected to grow in years to come. Rather than lose market share, liquor brands are beginning to go with the flow. Greek distiller Mataroa has unveiled an alcoholic gin-based spirit infused with cannabis. The innovative blend — which the brand claims is the first of its kind — swaps out THC...
Olmeca Altos Tequila Recruits ‘Mean Girls’ Star Busy Philipps for Dial-Up Margarita Hotline
With Cinco de Mayo on the horizon, Olmeca Altos Tequila is expanding its margarita-centric "emergency" lime delivery service to the U.S. The concept is straightforward: ring up Olmeca's hotline number (dubbed the "HotLime"), and you'll be entered for a chance to win some bright green citrus in the mail. Actress Busy Philipps, best known for her roles in "Freaks and Geeks," "Dawson's Creek" and the 2024 reboot of "Mean Girls," has been recruited to pick up the line and chat with at-home margarita mixologists. The initiative was first launched exclusively in the U.K. in mid-2023, with comedian and podcaster Alice Levine acting...
Three Chord and The Allman Brothers Band Debut Music-Inspired Bourbon That Honors ‘Their Contribution to the World of Rock and Roll’
On April 17, Three Chord Bourbon announced it is joining forces with The Allman Brothers Band to release a whiskey as part of the brand's Backstage Series. The whiskey is set to release in the summer. "We are thrilled to welcome The Allman Brothers Band to our Backstage Series lineup. Their unique sound and style perfectly align with our mission to create distinctive, music-inspired blends that resonate with fans of both whiskey and great music," Three Chord Bourbon Whiskey Maker Ari Sussman said in a news release. "Our goal is to create a whiskey that not only honors their legacy but...
Kendall Jenner Joins Forces With Emma Chamberlain for 818 Tequila-Tinged Espresso Martini Kit
Influencer superstars Kendall Jenner and Emma Chamberlain are bringing together their brands for a cocktail kit that's sure to take Gen Z TikTok feeds by storm. Jenner's 818 Tequila is collaborating with Chamberlain Coffee on a reinterpretation of the viral espresso martini. Originally believed to have been invented in 1983, the traditionally vodka-centric recipe reemerged from annuls of history in 2021 to rabid fanfare. Now, we're beginning to see the pitch-black cocktail reinterpreted in just about every way possible. Highlighting tequila as its central ingredient, the pair's new kit comes complete with the expected variety of merch: a co-branded cocktail shaker, martini...
Buffalo Trace Goes Global With Opening of Inaugural ‘Brand Home’ Beyond the US
Buffalo Trace announced on Wednesday the official opening date of its new "brand home" in London's Covent Garden. The space will be open to the public on May 6. Tickets can be booked here. "Opening Buffalo Trace Distillery London is a momentous occasion for our Distillery and we are thrilled to bring our experience to the United Kingdom," Buffalo Trace CEO and President Jake Wenz said in a news release. "At Buffalo Trace Distillery London, we'll offer a space for spirits novices and lovers to learn more about a whiskey type they are perhaps less familiar with - bourbon. Our aim...
WhistlePig Taps Iconic British Comedian John Cleese to Unveil a 25 Year Old Whiskey With a Ridiculous Name
On Wednesday, WhistlePig Whiskey announced that it's bringing the "Big Pig Energy" this spring with the release of The Badönkådonk, a single malt whiskey with an age statement nearly as wild as its name: 25 years. "Named not for a ghost of 19th century distilling nor for an unphonetic hill, glen or loch… nor for somebody walking said hill or glen (how boring!), The Badönkådonk is an audacious advance on the next front in WhistlePig’s whiskey revolution," WhistlePig wrote in a news release. The Badönkådonk is finished in both WhistlePig rye whiskey barrels and an ex-red wine barrel that previously contained silver...
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Bottle Raiders is a one-stop shop for whiskey, gin, tequila and rum reviews and coverage. The site aggregates individualized reviews from various top sites (including our own) into one centralized location and assigns one average score. Our in-house spirits expert is Jay West, better known across the internet as t8ke, of t8ke.review. Gear Patrol magazine labeled Jay “the most prolific whiskey reviewer on the internet”. In 2020, Abrams Media acquired t8ke.review to bring Jay’s expertise to a larger audience.
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