Hormel's unholy union of bacon and Cinnamon Toast Crunch hits store shelves

Breakfast just got sweeter for bacon lovers, as Hormel Foods' collaboration with General Mills and its cereal favorite Cinnamon Toast Crunch hit grocery store shelves this week.

Hormel announced its partnership with Cinnamon Toast Crunch on Sept. 3, introducing a new variety of Black Label bacon with the cereal's signature "crisp, sugary crust."

The addictive cinnamon sugar, or "Cinnadust," found on Cinnamon Toast Crunch is rubbed onto thick-cut bacon and held overnight for "optimal flavor."

The unholy union hit coolers on Monday at select retailers nationwide while supplies last.

"Sweet and savory is such a classic combination, and blasting Black Label bacon with our Cinnadust seasoning blend is a no-brainer to deliver the epic flavor our fans love in even more ways," said Brandon Tyrrell, senior marketing manager for Cinnamon Toast Crunch cereal.

“It doesn’t get more iconic than Hormel Black Label bacon and Cinnamon Toast Crunch cereal, so we went big with our first-ever co-branded bacon product," said Aly Sill, senior brand manager for Hormel Black Label Bacon. "We’re excited to bring fans bacon packed with flavor and blasted with Cinnadust seasoning blend for any eating occasion."

Hormel says it will continue announcing more partnerships and limited-time products in 2025.

Related: General Mills to sell North American yogurt business for $2.1B