GASP! Fruit Loops Cereal is Hiding Something

Fruit Loops fans typically think of a bowl of this bestselling cereal as a cornucopia of fruity flavors, that each color represents another fun, fruity flavor.

But the Kellogg's team has been hiding something in plain sight—the cereal isn't what you think it is.

Fruit Loops cerealPhoto byEtienne GirardetonUnsplash

In fact, the color is the only real difference among those brightly-hued O’s, because the flavor is actually 100% the same throughout each box.

You may still believe you're tasting different flavors though, but that's only because your eyes are suggesting variation to your brain. And the eye-brain connection is a powerful one.

Need proof? It's not even spelled Fruit Loops. It's always been Froot Loops, because frankly, there's no fruit to speak of.

If you love this breakfast news, you'll want to check out this guide to the best cast iron tea pots and this mouth-watering breakfast bake recipe.

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