One thing we didn't know until now: Would the Olympics persuade people to sign up for Peacock , the Comcast/NBC streaming platform that provided comprehensive coverage of the Games?
The answer seems to be yes: Peacock signed up 2.8 million new subscribers over the first week of the Games last month, per Antenna, a subscription-tracking service. (The Games ran from July 26 through August 11; Antenna hasn't released statistics for the Games' performance in August.)
On the other hand: While the Olympics can't compete with the NFL on sheer star power and fan interest, it's the rare multiday event that gives lots of people lots of entry points. Maybe you cared about gymnastics, or men's basketball, or you simply wanted to know more about Raygun, Australia's baffling entry into the breakdancing competition . So it kind of makes sense that both events would draw similar numbers of sign-ups.
The one thing we still won't know for some time is how many people who paid for Peacock to watch the Olympics will keep paying for the streamer afterward — a key issue for every streamer except for Netflix .
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