That's why Trump had Dana White, the CEO of the young-men-friendly Ultimate Fighting Championship , introduce him at the Republican National Convention. And it's why Trump has been making a series of appearances with internet celebrities beloved by young men, including Logan Paul, Adin Ross, the Nelk Boys, and, most recently, Theo Von.
There's a good chance that not all of those names are familiar to you, a grown-up reading Business Insider. (Though it's very possible you saw the clip of Von explaining cocaine's allure to Trump this week: "Cocaine will turn you into a damn owl, homie. You know what I'm saying? You'll be out on your own porch. You'll be your own streetlamp.")
But I also wanted to flag Read's discussion of Trump's strategy, which makes a point I don't see in other Trump/dudes discussions:
The thing about dipshit outreach strategy is that while you can invent a kind of clever logic to support it — i.e., the audience for Logan Paul and Adin Ross consists of guys who have some kind of natural affinity for Trump, but are also low-propensity voters (due to being dipshits), and a consistent media campaign among them might increase turnout in the dipshit community — in practice a sizable majority of the dipshit audience is 15-year-old boys who are not legally able to vote.
If you have teenage boys in your family who aren't old enough to vote (raises hand), then the fact that the dipshits are enormously popular with teenage boys who aren't old enough to vote will not be news to you.
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