Hennessy & The Made For More Campaign Displayed Brand’s Versatility At 2024 Broccoli City Festival

Source: Hennessy / Hennessy

T he Broccoli City Festival , sponsored by Converse , took over Southwest Washington, D.C.’s Audi Field for a weekend of music, fashionable patrons, and lavish activations. Standing out among the fray was Hennessy , one of the top-selling cognac brands in the world, showing and proving the brand’s versatility with a beautiful on-site activation and a trio of classic cocktails built with Hennessy’s unique twist.

CASSIUS was on the grounds of Audi Field for this year’s Broccoli City Festival at the invitation of the great folks at Hennessy, and immediately what stood out was the brand’s massive activation as fans approached the City Stage side. Making our way to sample some of the expert beverages provided by those tending the bar, we were treated to the Hennessy Berry Mojito, Henny-Rita, and the Hennessy Paloma, with the first two made with the brand’s V.S. expression and the third using the V.S.O.P. expressions as their base.

Styled like a beachside kickback, fans crowded around the bright red structure for libations which also featured charging stations, couches, and cooling mist fans to combat the heat. Even better, it was positioned right in front of the City Stage where we saw the likes of local band OCTFME’s Crank Caviar, Fayetteville artist chlothegod, Teezo Touchdown, and more.

Converse Stage hosts Little Bacon Bear and Mouse Jones kept things moving and entertained the crowd between sets. One of the early highlights of the festival was Ghanaian-American artist Amaarae, who rocked the main Converse Stage with massive confidence and ended her set by leading the fans in a “Red Cup Summer” toast of Hennessy before exiting the stage.

Other standouts of the night included Bryson Tiller’s Trapsoul Karaoke, Lil Yachty and the Concrete Family, PartyNextDoor, and an explosive closing night set from the incomparable Megan Thee Stallion after a stellar introduction from Issa Rae.

We’ll keep it a bean with you, we arrived at the grounds a bit later than we wanted as the heat from Saturday took us out but Sunday was even more active with fans going all in at the Made For More activation snapping flicks, and hitting the rooftop of the structure for swag bags, nail art, hats, and much more. On day two, we caught Joe Kay’s Soulection set on the City Stage, Kaytranada, and Victoria Monet at the Converse Stage, with Gunna closing out Sunday night with a surprise feature from Offset.

It has been a few years since we’ve taken in the Broccoli City Festival and we’re grateful to the Hennessy team for inviting us. While there were several brand activations on the ground, we spoke to several attendees who said that Hennessy’s Made For More gathering spot stood out above all and the high-quality libations didn’t hurt either.

Check out the list below for those looking to recreate the drinks we sampled at Broccoli City Festival. Keep scrolling to see images from the activation itself.

Hennessy Berry Mojito

1.5 oz Hennessy V.S
0.5 oz Fresh lime juice
5 Berries and mint
0.5 oz Simple syrup
1 Garnish with Mint Spring & Fresh Berries

Henny-Rita (Hennessy Margarita)

1.5 oz Hennessy V.S
0.75 oz Fresh lime juice
0.5 oz Orange Liqueur
0.25 oz Agave syrup
1 Lime wedge
1 Optional: Salt for rim

Hennessy Paloma

2 oz Hennessy V.S.O.P
0.75 oz Fresh grapefruit juice
2 oz Soda water
0.25 oz Agave syrup
1 Slice of grapefruit for garnish

Learn more about Hennessy’s Made For More campaign here .

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Photo: Hennessy