Full Circle: Tyler, the Creator x Supreme Is Finally Happening

Source: Supreme / Supreme

W ith Supreme ‘s Fall/Winter 2024 collection just days away, the legendary skate brand is celebrating in a big way.

The latest artist to get their face plastered on a shirt while donning the box logo appears to be Tyler, the Creator .

The rapper was spotted in Supreme wheat pastings around Brick Lane, London, rocking a green BOGO with his signature scarf tucked under the collar and a tied trapper hat atop his head.

After fans began posting the photos on social media, wondering what the nature of the link-up between Supreme and Tyler was, the brand’s official Instagram posted the photo to its account.

“Tyler, The Creator for Supreme, 2024,” reads the caption, with Luis “Panch” Perez revealed as the photographer.

It’s still unclear if the Odd Future frontman is just creating hype for the forthcoming collection or if the partnership goes deeper, like helping design some of the pieces.

Either way, it’s been a long time coming, as he and his collective are responsible for ushering Supreme into a generation of skaters and those within the hip-hop culture, especially with him being a Cali native in the 2010s.

This is the first major news from the New York-born brand since July when founder James Jebbia announced that he was (once again) selling the company. This time, it went to EssilorLuxottica for $1.5 billion after previously getting purchased by VF Corporation in 2020 for $2.1 billion. Giant bags of cash aside, Jebbie doesn’t feel he’s selling out because he says the brand aligns with his vision of keeping things true to its rebel roots.

And having such a staunch supporter like Tyler fronting a campaign is a pretty solid way to signal that.

“In EssilorLuxottica, we have a unique partner that understands that we are at our best when we stay true to the brand and continue to operate and grow as we have for the past 30 years,” said Jebbia. “This move lets us focus on the brand, our products, and our customers, while setting us up for long-term success.”

See how social media is reacting to Tyler’s latest move below.

The post Full Circle: Tyler, the Creator x Supreme Is Finally Happening appeared first on Cassius Life .