New Wine Shop On Track in Chamblee

The team behind two Poncey-Highland bottle shops is working on a new wine store in Chamblee.

Sidetracked Wine Co. will offer bottles for sale alongside in-store tastings and flights, focusing on small, family-owned wines with natural, low-intervention and organic distinctions.

Owners Cory and Malory Atkinson are well-versed in the space; they also own Elemental Spirits Co. and The Zero Co. , both located on North Highland Avenue.

“We are excited to bring an elevated wine experience to Chamblee,” Cory Atkinson said in a news release. “Our vision is to create a space where patrons can explore wine and talk with our educated staff, discover new favorites, and be a familiar and welcoming place regardless if they are picking up a wine to pair with dinner or building out their cellar.”

In addition to a selection of wine options, Sidetracked Wine Co. will offer personalized wine consultations, educational tastings, non-alcoholic options and gifting services.

“Our wine selection will be a reflection of both everyday staples and limited and rare bottles with cult followings from all around the world,” general manager and wine buyer Adam Urban said. “We’re excited to create a space unique to Chamblee that makes our neighbors feel like we’re their own personal wine consultants.”

Sidetracked Wine Co. is slated to open late spring 2024.

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