In the 608: Halloween costume trends for 2024

MADISON, Wis. -- We are just over three weeks away from Halloween, so Goodwill SCWI is giving us some inspiration in finding that perfect costume for 2024.

According to this year’s Halloween survey by Goodwill, close to three in five households (58%) will have a family member, including pets, dressing up for Halloween. Over one-third of adults (35%) plan to wear costumes themselves, while 28% have a child or children who will dress up for Halloween this year. Also, 11% of respondents plan to dress up their pet(s).

Three-quarters of those surveyed (74%) agree that higher prices due to inflation are impacting their purchase of Halloween costumes, décor and/or candy. That's a small decrease from 2023 (77%). As a result, nearly three in five respondents (57%) say that they are more likely to create DIY Halloween costumes than purchase from a store. This same proportion of adults (57%) is more likely to buy materials for DIY Halloween costumes or décor from thrift stores such as Goodwill to reduce costs.

Buying secondhand is a sustainable choice. Plus, it’s fun to get creative by finding ways to repurpose and reuse thrifted clothing and decor.

Click here to learn more about Goodwill Halloween.

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