Perkins is making a comeback. Why the restaurant chain is so close to Cincinnati hearts

Perkins, a Greater Cincinnati-founded chain of diners known for its American staples and all-day breakfast , will undergo a total brand revamp.

The chain is rebranding under the name Perkins American Food Co ., and its restaurants across the country will undergo a vintage-Americana makeover, Perkins President Toni Ronayne told CBS News .

Other changes will include a new logo with the name written in a vintage-style text and new menu items, such as a signature (and secret) new burger seasoning, more bakery items and new double-decker burgers, the company said.

As consumers continue to feel the pains of a years-long inflationary period, Perkins is trying to cater to customers who "want to understand they are getting quality and abundance," Ronayne said to CBS News.

It's not clear when reimagined Perkins will begin taking form in Cincinnati. The first redesigned restaurant is planned for Orlando, Florida, later this year, Ronayne said.

Perkins was founded in 1957 in the Cincinnati suburb of Silverton. It was originally a lone pancake house but then expanded across the country. The chain currently has almost 300 locations around the U.S., 20 of which are in Ohio.

Perkins locations in Greater Cincinnati

• 745 Nilles Road, Fairfield.
• 7108 Hamilton Ave., North College Hill.
• 5579 OH-741, Mason.

This article originally appeared on Cincinnati Enquirer: Perkins is making a comeback. Why the restaurant chain is so close to Cincinnati hearts