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  • Axios Columbus

    Wendy's to test "dynamic pricing" during peak hours

    By Tyler Buchanan,

    2024-02-28
    https://img.particlenews.com/image.php?url=3ZWFIA_0rZqr1tQ00

    The cost of your next Wendy's burger may soon depend on when you order it.

    Driving the news: The Dublin-based chain will begin testing "dynamic pricing" in 2025, Axios' Kelly Tyko reports .


    • " Surge pricing, " as the practice is also known, is when businesses charge more during peak ordering times like a lunch and dinner rush.

    The big picture: Wendy's is reportedly investing $20 million in new digital menu boards that can adjust prices throughout the day.

    What they're saying: The response on social media has been scathing, with one X user predicting Wendy's is "going to get a Frosty response."

    🤔 Do you agree? Email us at columbus@axios.com with your thoughts.

    Sign up for Axios Columbus for free.

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