Last year, Disney CEO Bob Iger unveiled a renewed push to really bolster franchises across all the brands under the company. That means Marvel, Star Wars and Pixar are all looking to capitalize on some of the movies that have become fan favorites.projects like this Lego collaboration squarely fit into that vision that he laid out during the investor call last year. Here's what Iger had to say on the subject:
He told the collected press and shareholders, "And today, I'm so pleased to announce that we have sequels in the works from our animation studios to some of our most popular franchises: Toy Story, Frozen, and Zootopia. We'll have more to share about this production soon, but this is a great example of how we're leaning into our unrivaled brands and franchises."
"And so, with that goal in mind, we will focus even more on our core brands and franchises, which have consistently delivered higher returns. We will aggressively curate our general entertainment content," the executive added. "We will reassess all markets we have launched in and also determine the right balance between global and local content. We'll adjust our pricing strategy, including a full examination of our promotional strategies."
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