What Is The Disney Plus Price Increase For Account Sharing In 2024?

Disney Plus has made headlines in 2024 with its latest price increase and crackdown on account sharing. As streaming services adapt to growing competition and increased demand, Disney Plus is following suit with other platforms by tightening its account-sharing policies and introducing new pricing structures.

So, what are the 2024 price increases and the platform’s new approach to Disney Plus account sharing? Here’s everything you need to know.

What are the new Disney Plus prices for 2024?

Starting from October 17, 2024, the prices for all Disney Plus plans will increase. The premium version in the U.S. will be available at $15.99 per month or $159.99 annually, up from the current $13.99 per month or $139.99 annually. The ad-supported basic plan will also see a price increase from $7.99 to $9.99 per month. However, the biggest change comes for users who share their accounts across multiple households, which will now result in additional charges.

Disney is closely monitoring account-sharing practices and has implemented measures to detect when users share account details outside of their immediate family. For Disney Plus basic accounts, an additional member will cost an extra $6.99 per month. On Disney Plus premium plans, the additional fee is $9.99 per month. Failure to comply with these rules could result in restrictions on the accounts. Additionally, only one extra member can be added per account. (via Variety)

Like other streaming services, Disney Plus is taking steps to boost its revenue and reduce losses caused by account sharing. According to Disney CEO Bob Iger, the company is addressing this issue to ensure fair use of the platform. The price increase is part of Disney’s larger strategy to combat unauthorized account sharing and adjust its pricing model to reflect evolving consumer habits.

This new approach mirrors the strategies of other streaming giants like Netflix, which have also moved to limit unauthorized sharing.

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