Tyler, the Creator is Harassed by Ayo Edebiri in Video for New Song “NOID”: Watch

The post Tyler, the Creator is Harassed by Ayo Edebiri in Video for New Song “NOID”: Watch appeared first on Consequence .

Tyler, the Creator is back again with “NOID,” a new song off his upcoming album CHROMAKOPIA .

“NOID” arrives just days after Tyler, the Creator teased the new project with “ST. CHROMA,” a short-but-intriguing offering that we named as one of our Songs of the Week . CHROMAKOPIA serves as Tyler, the Creator’s seventh album and the follow-up to his acclaimed 2021 LP CALL ME IF YOU GET LOST .

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While “ST. CHROMA,” with its 85 second runtime, was a bit of a feint as a lead single, “NOID” is a more meaty offering from the hip-hop auteur. With a crawling, snare-driven beat, Sabbath-esque guitars, and bubbling synths and piano, “NOID” builds more momentum with each musical phrase. Tyler raps about experiencing some major paranoia: “I can’t even buy a home in private,” he says, before muttering in a panic, “Notice every car that’s driving by/ I think my neighbors want me dead.” He concludes the track by crooning “Someone’s keeping watch/ I can feel it” across kaleidoscopic synths.

“NOID” also arrives with a music video directed by Tyler and starring actress and comedian Ayo Edebiri. Throughout, Tyler — complete with his CHROMAKOPIA mask, the same one from the “ST. CHROMA” video — moves through various locations while being harassed, watched, and tricked by people along the way. Edebiri plays a crazed fan who runs up to Tyler with her phone and a glass of water in hand, and later brandishes a gun at him.

Eventually, Tyler moves from the crowded city to the mountains, where he runs along the highway in paranoia. The video concludes with a shot of Tyler dancing around a blacktop while his shadow moves in contradictory ways. Watch the video for “NOID” below.

Tyler also recently shared the lineup for the 10th anniversary edition of his Los Angeles festival Camp Flog Gnaw , which goes down on November 16th-17th. In addition to a headlining performance from Tyler, the festival will also feature Erykah Badu, Kaytranada, Blood Orange, Playboi Carti, Faye Webster, André 3000, Earl Sweatshirt, ScHoolboy Q, Vince Staples, and many more. Get tickets here .

Tyler, the Creator is Harassed by Ayo Edebiri in Video for New Song “NOID”: Watch
Paolo Ragusa