First Black woman-owned designer store at Galleria Dallas: DESERI

Dallas (KDAF) — When DESERI opened its doors in May, it became the first Black woman-owned designer store in Galleria Dallas’s history.

DFW resident, Deseri Kelley launched the brand online a couple of years prior and was asked to launch a multi- month pop up at Galleria Dallas.

“It’s a huge honor and it highlights the importance of diversity in the fashion industry. Being the only black woman handbag designer with a storefront show that barriers can be broken and paves the way for other women of color to follow their dreams,” Kelley said.

She’s been handbag obsessed since she was nine years old and received her first designer handbag; an item she still cherishes today.

“It has always been a dream of mine to one day design a collection of my own. While living overseas, I was able to experience first-hand the process of crafting a luxury handbag from start to finish. When I returned home I knew it was time to bring my dreams to life and give all women the opportunity to own a designer handbag,” Kelley said.

Her goal was to create a brand that was the embodiment of luxury made accessible.

“We take customer feedback to the next level by incorporating the wants and needs our customers want, whether it be length, color, or shape into our designs. In our current and our new collection many of our customers see the features they asked for, which allows them to feel a part of the brand,” Kelley said.

You can visit the store in person on level 1 of Galleria Dallas near the North Italia entrance or by visiting the DESERI website.

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