North American Bancard in Troy Rebrands with New Name and Logo

North American Bancard in Troy, a U.S.-based leader in fintech solutions, has unveiled a new identity, including a new name and logo, as the result of a rebranding mission.

NAB will now be known as North to best reflect its leadership in the payments and business management space through its delivery of industry-leading products and services to businesses of all types and sizes.

“The name change accentuates the direction and vision we have come to embrace as a company over the last three decades,” says Marc Gardner, founder and CEO of North American Bancard.

“North communicates our unique advantage and boundless effort in the next generation of payment solutions, support for our partners to emerge as winners, and understanding that the simplest solutions are often the best.”

The new brand identity emphasizes the “Go North Together” mindset, showcasing the company’s ability to partner with businesses and offer access to a simplified, yet valuable ecosystem that goes beyond payments.

Extensive data reporting tools including employee, inventory, and customer management, as well as top-of-the-line security and fraud protection, are at the forefront of North’s capabilities, the company states.

In the 30 years since its inception, North has grown to processing more than $100 billion in annual transaction volume, supporting nearly all business verticals and operating more than a dozen diverse companies in the payment space.

Payment companies that will now be “by North” include Point & Pay, CWA Merchant Services, Electronic Payment Exchange (EPX), Inovio Payments, Money Machine, and PayTrace.

North offers a diversified product platform that provides a modern end-to-end infrastructure to enable globally preferred payment types. North’s solutions deliver seamless payments experiences in mobile, ecommerce, and in-store environments.

For more information, visit north.com .

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